Bridgestone India Ganesh Chaturthi video recognizes the craftsmanship of renowned idol maker Rajan Patkar

Bridgestone India has on the occasion of Ganesh Chaturthi recently released a video on social media platforms. The video acknowledges the craftsmanship and artistry of renowned idol maker Rajan Patkar whose sustainable idol made from clay adorns the famous Girgaoncha Raja festivities. Girgaoncha Raja is among the oldest Sarvajanik Ganesh Mandals in Mumbai, with its origins dating back to 1928.

Bridgestone has been present in India for close to 29 years and is fully integrated to country’s people, culture and society at large. In Bridgestone E8 Commitment, the value of Emotions is about commitment to inspiring excitement and spreading joy to the world of mobility. Through this video the company connects with its customers’ sentiments to celebrate the festive spirit of the country.

The video showcases the story of virtuosity- As the sculptor demonstrates his years of reverence and artistry in creating Lord Ganpati idol during Ganesh Chaturthi festival, Bridgestone continues to stand committed to continuous R&D and innovation in its product offering to enhance customer experience. The video can be viewed on https://www.youtube.com/watch?v=8gvcPG3lMFU&feature=youtu.be&themeRefresh=1

Conceptualized by Schbang, the agency was briefed to design a narrative that is in sync with the company values and to think of an analogy to bring out Bridgestone Group's mission, that is based on the words of its founder: “Serving Society with Superior Quality” through effective and emotional story telling with regional relevance.

The striking visuals of people celebrating this festival, interspersed with Mr. Patkar making the idol, shows Bridgestone’s deep roots in India, its culture and connect with Indian customers and their needs deeply. This is one virtuoso saluting another.