Bridgestone India Inaugurates Nature Interpretation Centre at Its Kheda Plant to Promote Biodiversity Education
Situated in the Company’s 1.23-acre Butterfly Garden the Eco-friendly Nature Interpretation Centre aims to educate communities and students on local biodiversity and sustainable living.
This New Centre strengthens the company’s commitment to ecological conservation and environmental awareness.
Bridgestone India inaugurated a Nature Interpretation Centre at its Butterfly Garden located within the company’s Kheda Plant, reinforcing its commitment to biodiversity conservation and environmental education.
The Nature Interpretation Centre is an eco-friendly mud house designed to enhance biodiversity learning. It features immersive three dimensional models, interactive smart boards and an educational resource area equipped with books, herbariums and training materials. The Centre host workshops, awareness programs, and community engagement initiatives, making it a hub for nature-based learning. Recently, the site welcomed over 70 students from five local schools, offering hands-on exposure to biodiversity and environmental conservation.
The Centre is located at the 1.23-acre Bridgestone Butterfly Garden Enriched with over 7,000 native plants, the garden supports a thriving ecosystem of butterflies, birds, reptiles, mammals, and other pollinators. An evaluation by the Bombay Natural History Society (BNHS) highlights the garden’s ecological success with butterfly species increasing from 44 to 68 and bird species from 40 to 46 since its inception. Several of these bird sightings are first-time records for the Kheda region.
The Bridgestone Butterfly Garden and the new Nature Interpretation Centre together exemplify how industry and nature can coexist harmoniously, advancing Bridgestone’s vision of sustainable growth and community impact.
About Bridgestone India:
Bridgestone India Pvt. Ltd, a group company of Bridgestone Corporation, started its operations in 1996. In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective of running Indian manufactured Bridgestone tyreson Indian Roads. It expanded its facilities by setting up one more facility in Chakan, Pune in 2013. The Indore plant rolled out its 100 million tyre in 2023. In a short stint of more than 25 years, Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM & Replacement market.
About Bridgestone Corporation:
Bridgestone is a global leader in tyres and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.
*The Bridgestone Group established its corporate commitment, the "Bridgestone E8 Commitment," to help it realize its vision: "Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company." This commitment will serve as the Group's axis to drive management while earning the trust of future generations. The "Bridgestone E8 Commitment" consists of eight unique Bridgestone values starting with the letter "E" (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to creating through distinctly Bridgestone purposes and processes, together with employees, society, partners, and customers to help realize a sustainable society.