Bridgestone, Title Sponsor of the World Solar Challenge 2023

•Bridgestone announces its collaboration of one of the top institutes in India to develop a solar-EV Hybrid Car for the world’s foremost solar technology and advanced engineering challenge. •The Bridgestone World Solar Challenge 2023 will take place in O

Bridgestone is collaborating with the team Agnirath from Indian Institute of Technology Madras (IITM) for the World Solar Challenge 2023 to be held in Australia in October this year. The World Solar Challenge sees teams compete in a 3000 km solar car challenge from Darwin to Adelaide. Teams will compete in the World Solar Challenge showcasing their cutting-edge designs and engineering solutions. The competition serves as a platform to inspire future generations of engineers and promote sustainability and environmental awareness.

Bridgestone Corporation, a global leader in tyres and rubber also announced its continued title sponsorship of the World Solar Challenge 2023, a competition for teams to design, build, and compete with solar-powered vehicles in the world’s foremost solar technology and advanced engineering challenge.

"We are proud to sponsor the World Solar Challenge, and to be a part of the effort to drive innovation and sustainability in the automotive sector," said Stefano Sanchini, Managing Director, Bridgestone India. "Through this sponsorship and collaboration with IITM, we aim to inspire and support the next generation of engineers and leaders, who will play a crucial role in shaping the future of sustainable mobility."

Bridgestone's involvement in the World Solar Challenge reflects the company's dedication to creating a more sustainable future, and its commitment to supporting the development of new technologies that will help to reduce its carbon footprint. For the competition, it will equip the Indian Institute of Technology Madras team Agnirath with Bridgestone tyres, that make use of pioneering technologies capable of enhancing the performance of their solar powered vehicle.  

An example is the ENLITEN tyre technology platform, Bridgestone’s innovative approach to tyre development. The combination of multiple cutting-edge technologies provides maximum safety and outstanding tyre performance for drivers, while improving the sustainability characteristics of the tyre. Additionally, ENLITEN makes the Bridgestone tyre portfolio more adaptable to the latest mobility evolution, making all Bridgestone tyres fully EV-ready.

“IIT Madras’ Team AgniRath and the Centre for Innovation, IIT Madras look forward to competing in the 3,000 kilometres from Darwin to Adelaide solar-powered car challenge. It is an honor for all of us that Bridgestone has collaborated with our team. We look forward to the challenge as well as the learnings that will accrue from this event” said Professor Sivakumar, Faculty Advisor Team AgniRath, HOD Applied Mechanics Dept. IITM.

“Our continued support of the World Solar Challenge amplifies the value we want to bring to society, our customers and future generations. By 2050 we want to achieve carbon neutrality and work with 100% recycled and renewable materials, as well as advance sustainable tyre technologies and solutions that preserve the environment for future generations.” said Koji Takagi, Management Board Member and Chief Sustainability Officer, Bridgestone EMIA

The World Solar Challenge 2023 will take place in October and will bring together teams from around the world to compete in a challenge that spans over 3000 km across the heart of Australia, showcasing their engineering skills and commitment to sustainability.


About Bridgestone in Europe, Middle East, India and Africa

Bridgestone in Europe, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.

Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and press.bridgestone-emia.com. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.

About Bridgestone India:

Bridgestone India Pvt. Ltd started its operations in 1996. In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective of running Indian manufactured Bridgestone tyres on Indian Roads. It expanded its facilities by setting up one more facility in Chakan, Pune in 2013. In a short stint of more than 20 years, Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM & Replacement market.