Bridgestone India to Train 640 Youth in 2022-23

•Bridgestone India Signs MOU with Automotive Skills Development Council (ASDC) •Driver training program under project Sarthi to be extended to the eastern and southern parts of India •Beneficiaries include 100 women across regions

Bridgestone India has signed an MoU with Automotive Skills Development Council (ASDC) to extend their flagship CSR initiative Sarthi. The programme is aligned to Bridgestone’s global commitment towards Safe and Sustainable Mobility. Under the program, 695 youths from marginalized sections have been trained and placed as skilled heavy motor vehicle drivers, mostly from under represented areas of Maharashtra. Under the new MoU, Sarthi will now be extended to South and East India and Bridgestone intends to impart training to around 640 youth including 100 women in the current financial year.

The MoU was signed by Apurv Choubey, Chief Human Resource Officer Bridgestone India and Mr. Arindam Lahiri, Chief Executive Officer, ASDC.

In addition to training on Driving Skills, this programme includes sessions on finance management, soft skills, gender sensitization and physical wellbeing as well.  

“As one of the leading Mobility Solutions provider in the country, we believe we have a part to play in making Indian roads safer for all. The Sarthi programme is our endeavour to fill the gap of skilled drivers in the country, and as a result, contributing towards road safety. We are glad to partner with ASDC for the project. The commercial drivers are an important stakeholder group for us and I’m especially glad that we are able to reach out to women drivers as well, helping them upskill and have more opportunities.”.” said Parag Satpute, Managing Director, Bridgestone India”

 “ASDC, as the Automotive Sector Skill Council, is committed to upskilling all aspects of the Industry. Drivers are an integral stakeholder of the ecosystem and we as an organization welcome collaborating in endeavors that provide skills for a career in the automotive sector. These programmes strengthen the industry and also provide employment opportunities,” said ASDC’s CEO, Mr. Arindam Lahiri,

As part of this collaboration, Project Sarthi will avail the services of the Institute of Driving Training and Research – Pune, Society For Govt. of Odisha - Ashok Leyland HMV Driver Training Institute Odisha and theTelangana Institute of Driving Education and Skills (TIDES), Telangana.


About Bridgestone in Europe, Russia, Middle East, India and Africa:

Bridgestone in Europe, Russia, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.

Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and press.bridgestone-emia.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

About Bridgestone India:

Bridgestone India Pvt. Ltd started its operations in 1996. In March 1998 with the setup of its manufacturing facility in Kheda, Madhya Pradesh, Bridgestone achieved its objective of running Indian manufactured Bridgestone tyres on Indian Roads. It expanded its facilities by setting up one more facility in Chakan, Pune in 2013. In a short stint of more than 20 years, Bridgestone India Pvt. Ltd has become one of the leading tyre companies in both the OEM & Replacement market.