Bridgestone India aims to recharge groundwater and rebuild biodiversity in water-stressed parts of Madhya Pradesh. Under its Project PRAVAAH, implemented by Society for Agriculture and Environmental Sustainability, three traditional water bodies across roughly 140 acres of catchment area in Dhar, Madhya Pradesh will benefit. Years of groundwater extraction have significantly contributed to water scarcity in these areas.

Dhar district had over the years faced acute water shortage as well as depletion of ground water resources. Groundwater extraction levels have approached or exceeded 100% of annual recharge, indicating unsustainable use. Groundwater levels have declined to 10–20 meters below ground level, particularly during pre-monsoon months, significantly affecting drinking water availability and irrigation.

Project PRAVAAH is driving water security, revitalizing local ecosystems, and empowering communities to thrive. It does this through nature-based restoration, on-ground community participation, and new livelihoods for marginalised women in the area. This adds to the organisation's existing biodiversity initiatives, including 9.5 acres of biodiversity parks and community gardens developed to foster environmental education, biodiversity awareness, and nature conservation.

This initiative aims at recharging up to 1.5 lakh metric tonnes of groundwater. That means steadier water for homes, livestock and farms nearby, a habitat that supports more biodiversity, and rural communities better placed to handle what climate change brings.

“Care for the environment and the communities that it serves are core to Bridgestone’s philosophy. Project PRAVAAH aims at tackling the acute water shortage faced by communities in Dhar. With Project PRAVAAH, we are turning these ponds back into living ecosystems that will benefit these communities" said Sudhir Kulkarni, Executive Director – HR, Admin & CSR.

Through Project PRAVAAH, Bridgestone India reinforces its commitment to serving society with superior quality by restoring ponds as living ecosystems, ensuring water availability, biodiversity revival, and strengthening community resilience for a sustainable future.

The milestone celebration was graced by H.E. Mr. ONO Keiichi, Ambassador Extraordinary and Plenipotentiary to India & the Kingdom of Bhutan, who attended the occasion as the Chief Guest. The event brought together distinguished representatives from leading global automotive manufacturers, supplier partners, industry leaders and eminent government delegates, all of whom were honoured for their longstanding partnership with and support for Bridgestone.

Marking three decades of commitment to India, the event underscored Bridgestone India's enduring focus on innovation, safety, quality, sustainability and customer-centric mobility solutions. It also served as a platform to celebrate the strong ecosystem of stakeholders whose collaboration has fuelled the company’s growth and enabled it to contribute meaningfully to India's automotive growth story.

Bridgestone’s journey in India began with the commencement of its operations in 1996, followed by the start of local manufacturing in 1998 at its first facility in Pithampur, Dhar District, Madhya Pradesh. Over the past three decades, Bridgestone India has evolved into a significant pillar of the Bridgestone Group’s global operations, serving customers across the country through advanced manufacturing, a robust distribution network and a steadfast commitment to delivering premium products and solutions.

The celebration reflected Bridgestone India’s vision of building a sustainable mobility future while strengthening partnerships across the automotive value chain. As the company enters its next phase of growth, it remains focused on delivering advanced tyre technologies and mobility solutions that support safer, more efficient and more sustainable transportation.

“Bridgestone India's 30-year journey is not merely the story of the growth of a company; it is also a symbol of the success of Japan–India economic cooperation. Since its establishment in 1996, the company has grown alongside the Indian market and has made significant contributions to India's industrial development and the evolution of mobility through its investments in plants in Madhya Pradesh and Maharashtra,” said H.E. Mr. ONO Keiichi, Ambassador Extraordinary and Plenipotentiary to India & the Kingdom of Bhutan.

Addressing the event, Mr. Ankit Asthana, IAS, Additional Managing Director, Madhya Pradesh Industrial Development Corporation, said, “The story of Bridgestone in Madhya Pradesh is not merely the success of one company; it is an example of how visionary corporate leadership and responsive governance can together create lasting economic and social value. This collaboration has not only contributed to the company’s growth but has also strengthened the industrial ecosystem of our state by generating employment, supporting ancillary industries, and promoting responsible manufacturing.”

Speaking at the event, Mr. Nobuyuki Tamura, Member of the Board, Representative Executive Officer, EAST CEO, Bridgestone Corporation, said, “The first thirty years established a strong foundation, and the next thirty years will create new possibilities. Throughout our journey in India, we have remained guided by our Mission, ‘Serving Society with Superior Quality,’ and our commitment to creating value for society through safety, sustainability, innovation, and quality. India today plays a significant role in Bridgestone’s regional and global growth strategy. Looking ahead, we will further strengthen our commitment to India, including through the previously announced passenger car tyre expansion plan, preparations for which are already underway, while continuing to enhance our R&D capabilities to meet the increasingly sophisticated needs of the Indian market. Together with our partners and stakeholders, we will continue to innovate, grow, and contribute to a safer, more sustainable, and more connected future of mobility.”

“Bridgestone India has contributed to India's growth through investment, employment generation, manufacturing excellence, technology development, local sourcing, and skill development. As we enter the next phase, our focus will remain on translating Bridgestone's global capabilities into locally relevant products and solutions, strengthening responsible manufacturing, deepening partnerships across the automotive value chain, and addressing the evolving needs of mobility, society, and the environment,” said Mr. Rajarshi Moitra, Managing Director, Bridgestone India.

Local manufacturing began in 1998 at the Pithampur plant, which became the foundation of Bridgestone’s manufacturing presence in India. Over the years, the company has steadily expanded its footprint, strengthened local manufacturing capabilities in 2013 with a new plant in Chakan, Pune, and built a trusted brand known for innovation and customer-focused offerings. Today, Bridgestone serves millions of Indian customers across passenger, commercial, and specialty tyre segments.

In 2025, Bridgestone India established a Satellite Technology Centre at its Pune plant to strengthen the development of “Dan-Totsu”^*1 products. This new centre reinforces and accelerates the company’s technology development capabilities, covering the entire engineering chain from material planning to product research, design, and manufacturing for the Indian market.

Bridgestone brings to India its global manufacturing expertise, offering a wide range of tyres designed for superior performance, comfort, durability and safety across various vehicle types—including passenger cars, SUVs, trucks, buses and earthmoving equipment—tailored to the needs of Indian consumers. Looking ahead, Bridgestone India aims to further strengthen its focus on innovation, value creation, and sustainable mobility solutions, supporting India’s evolving automotive and infrastructure landscape.

*1 "Dan-Totsu" refers to Bridgestone's direction to be the clear and absolute leader.

Bridgestone India, a wholly-owned subsidiary of Bridgestone Corporation, has launched its new brand campaign, ‘Feel the Bridgestone Difference’, built around a simple but powerful thought—every car is designed for a certain level of performance, but it can only deliver its true potential when fitted with the right tyres. The campaign highlights one of the most overlooked component in the car that is tyre – when in reality tyre is the critical contact point between the car and the road.

Whether it is control, safety, confidence, or a smoother driving experience, tyres play a much bigger role than most people realise. A car may be engineered to perform at its best, but without the right tyre fitment, that experience remains incomplete. Bridgestone tyres are designed to help drivers unlock that full potential and truly feel the difference in every journey.

For the last 30 years, Bridgestone India has been delivering that difference to Indian consumers. With a strong focus on technology, manufacturing excellence, innovation, and quality, the company has built products that stand apart—and customers can feel that difference every time they drive.

A key highlight of the campaign is the difference that Bridgestone tyres are making by constantly staying ahead of the curve without any compromise. It offers better grip, stronger braking, smoother handling, lower road noise, improved fuel efficiency, and longer tyre life, creating a more balanced, comfortable, and reliable driving experience.

The campaign also takes inspiration from nature, featuring animals like the mountain goat, the cheetah and a rhino—symbols of grip, speed, unyielding strength and control in their natural terrains. Just as they move effortlessly in challenging environments, Bridgestone tyres are built to perform confidently across India’s diverse road and driving conditions.

Speaking about the campaign, Rajiv Sharma, Executive Director – Sales and Marketing, Bridgestone India, said:

“Bridgestone has been a trusted name for Indian consumers, and that trust has come from consistently delivering safe, high-quality products and a superior driving experience. Our customers have experienced the Bridgestone difference over the years—whether in better control, smoother rides, or long-lasting performance. ‘Feel the Bridgestone Difference’ is a campaign people will instantly relate to because it reflects something they have already felt. With this campaign, we want to take that experience to a larger audience and help more people understand how the right tyre fitment can completely transform the way a car performs.”

The campaign highlights the performance Bridgestone tyres offer and it is a reminder that while every car has built-in potential, the right tyres are what truly bring it to life.

The campaign will be promoted across multiple platforms across the country, further strengthening Bridgestone India’s promise of performance, safety, and reliability for every driver.

Bridgestone India, a global leader in tyres and sustainable mobility solutions, today inaugurated two new Bridgestone Select Stores in Guwahati, further strengthening its retail footprint in Assam. Both stores were inaugurated by Mr. Rajiv Sharma, Executive Director, Sales & Marketing, Bridgestone India.

The Select store, Kamrup Tyres is located at 89 No. Dadara Gaon Panchayat, Damdama-Kulhati Road. The other Select Store, The Wheelz Shoppe, was inaugurated near Jaiswal Weigh Bridge, Boragaon, NH-37.

Bridgestone Select Stores are designed to offer customers a complete tyre and wheel care experience under one roof. Along with premium tyres, customers can expect expert guidance, modern equipment, and services that focus on safety, comfort, and long-term performance.

“Assam continues to be an important market for Bridgestone. The opening of these two Select Stores in Guwahati reflects our commitment to offering customers easy access to premium products and trusted services. Our focus is on building long-term relationships by delivering safety, quality, and a consistently good experience”, said Mr Rajiv Sharma, Executive Director, Sales & Marketing, Bridgestone India.

With these two new openings, Bridgestone India is further strengthening its presence in Assam, responding to the growing demand for reliable and high-quality tyre solutions in the region. Both stores will serve as convenient, one-stop destinations for tyre and allied services for passenger vehicle owners in and around Guwahati.

The newly opened stores will offer Bridgestone’s latest premium tyre range, including Turanza 6i, developed with ENLITEN technology for enhanced comfort, efficiency, and EV readiness, and Dueler All-Terrain A/T002, a popular choice among customers looking for dependable performance across both on-road and off-road conditions.

The inauguration of Kamrup Tyres and The Wheelz Shoppe underlines Bridgestone India’s continued focus on expanding its customer-first retail network and bringing world-class tyre solutions closer to Indian motorists.

Following the catastrophic floods that swept through Punjab in August 2025, Bridgestone and ADRA India have rehabilitated 20 government schools in Gurdaspur. Floodwaters had severely damaged school infrastructure, particularly sanitation facilities, while thousands of children lost textbooks, stationery, and uniforms, delaying their return to classrooms.

Under the three-month project implemented between October 2025 and January 2026, ADRA India worked in close coordination with the District Disaster Management Authority, local administration, School Management Committees, and community representatives to identify the most affected government schools. In Gurdaspur alone, over 324 villages were submerged, disrupting essential services and forcing prolonged school closures.

“Following the floods that affected Dera Baba Nanak Sub-Division, several government schools suffered damage to essential infrastructure, particularly Water, Sanitation and Hygiene (WaSH) facilities, resulting in disruption to the education of school-going children. The restored sanitation infrastructure has helped ensure a safe, hygienic, and dignified learning environment for students, especially for girl students,” said Dr Aaditya Sharma, IAS, SDM Dera Baba Nanak.

 “Bridgestone is committed towards Serving Society with Superior Quality. This inspires us to offer the best to the communities that we serve. Education is a critical pillar for communities, and this was most impacted by the floods. We have, in our humble way, contributed towards restoring some of the educational facilities in the   Dera Baba Nanak block thus safeguarding learning and well-being when vulnerable communities needed it the most” said Sudhir Kulkarni, Executive Director HR, Admin. & CSR, Bridgestone India.

The intervention led to the repair and rehabilitation of damaged toilets and Water Sanitation & Hygiene (WASH) facilities in 12 government schools, directly benefiting around 697 children by restoring access to safe and functional sanitation facilities.

Additionally, education kits were distributed to 585 of the most marginalized children, prioritising those from families of daily wage earners, migrant households, women-headed families, and socially excluded communities. The kits helped replace learning materials lost during the floods, enabling children to resume schooling without placing additional financial pressure on already distressed families.

“In post-disaster settings like Dera Baba Nanak, children are among the most vulnerable. Restoring safe and functional WASH facilities in schools is not just about infrastructure, it is about protecting children’s health, dignity, and right to learn. When sanitation and hygiene are compromised, the risks of illness increase and school dropouts become more likely, especially for girls. Through the School WASH project, we are ensuring that schools become safe, hygienic spaces again, enabling children to return, stay, and thrive in their education,” said Imran Majid, Programmes Director, ADRA India.

The project emphasised sustainability and community ownership. School Management Committees were engaged throughout the process and oriented on basic maintenance of sanitation facilities to ensure continued use beyond the project period. Repair works incorporated durability measures to better withstand future flooding, strengthening the resilience of school infrastructure in vulnerable areas.

This project reflects the “Empowerment”, “Ease”, “Emotion” values of the Bridgestone E8 Commitment,* which outline Bridgestone’s corporate commitment to contributing to a society that ensures accessibility and dignity for all (Empowerment), to bringing comfort and peace of mind to mobility life (Ease), inspiring excitement and spreading joy to the world of mobility (Emotion). Through initiatives like these, Bridgestone continues to advance its mission of “Serving Society with Superior Quality” by driving positive change and building safer, more inclusive communities across India.

Bridgestone India has announced a dynamic new collaboration with celebrated Punjabi singer, actor, and youth icon Parmish Verma, as part of its focused strategy to deepen consumer engagement in key regional markets.

A powerful cultural voice in North India, Parmish Verma brings not only mass appeal and authenticity but also a genuine passion for automobiles. A well‑known car enthusiast, his personal interest in safe mobility and responsible driving makes this association a seamless fit with Bridgestone’s core values of performance, reliability, and safety.

North India continues to be a critical growth region for Bridgestone India, driven by rising vehicle ownership and a young, aspirational consumer base. With music and popular culture significantly shaping brand affinity in the region, Parmish Verma emerges as a natural and influential choice for this partnership.

As part of the association, Parmish Verma will collaborate with Bridgestone India as an artist, co‑creating music‑led storytelling, engaging narratives, and social‑media‑driven content for its campaigns.

Commenting on the partnership, Mr. Rajiv Sharma, Executive Director, Sales & Marketing, Bridgestone India, said: “North India is a strategically important market for us. Parmish Verma’s credibility and deep connection with audiences make him an ideal partner to represent Bridgestone. This collaboration enables us to engage meaningfully with young consumers who seek fresh, inspiring, and relatable brand experiences.”

Expressing his excitement, Parmish Verma said: “Bridgestone is a brand people trust for safety and performance. I’m proud to be associated with an organisation that values quality and puts customers first. I look forward to connecting with audiences in a new and meaningful way through this partnership.”

With this association, Bridgestone India furthers its regional engagement strategy while strengthening its position as a trusted mobility solutions provider for consumers across the country. This partnership embodies the ‘Emotion’ value of the Bridgestone E8 Commitment, which reflects the company’s promise to inspire excitement and bring joy through the world of mobility.

Bridgestone India inaugurated a Nature Interpretation Centre at its Butterfly Garden located within the company’s Kheda Plant, reinforcing its commitment to biodiversity conservation and environmental education.

The Nature Interpretation Centre is an eco-friendly mud house designed to enhance biodiversity learning. It features immersive three dimensional models, interactive smart boards and an educational resource area equipped with books, herbariums and training materials. The Centre host workshops, awareness programs, and community engagement initiatives, making it a hub for nature-based learning. Recently, the site welcomed over 70 students from five local schools, offering hands-on exposure to biodiversity and environmental conservation.

The Centre is located at the 1.23-acre Bridgestone Butterfly Garden Enriched with over 7,000 native plants, the garden supports a thriving ecosystem of butterflies, birds, reptiles, mammals, and other pollinators. An evaluation by the Bombay Natural History Society (BNHS) highlights the garden’s ecological success with butterfly species increasing from 44 to 68 and bird species from 40 to 46 since its inception. Several of these bird sightings are first-time records for the Kheda region.

The Bridgestone Butterfly Garden and the new Nature Interpretation Centre together exemplify how industry and nature can coexist harmoniously, advancing Bridgestone’s vision of sustainable growth and community impact.

Bridgestone India, under its Corporate Social Responsibility (CSR) initiative, has rebuilt and revitalized the government school in Kuti village, near the National Automotive Test Tracks (NETRAX) in Madhya Pradesh. This transformation addresses a long-standing gap in educational infrastructure for a marginalized community comprising tribal groups and migrant families from Uttar Pradesh and Bihar.

The school primarily serves children of daily-wage labourers, vegetable vendors, and construction workers. Prior to the intervention, it was functioning under unsafe and dilapidated conditions with minimal infrastructure, no basic facilities, and severely inadequate space for its 175+ students. Despite these hardships, three dedicated teachers continued to keep education alive.

The rebuilt school is expected to significantly boost student enrolment and attendance, while enabling every child to learn in a safe and nurturing environment. This transformation not only brings dignity to the education process but also instils confidence and aspiration among children and parents alike.

Recognizing the urgency of the situation, Bridgestone India, in collaboration with the district administration and the education department, stepped in to completely rebuild the school. The new facility includes structurally safe classrooms, child-friendly spaces, and access to essential amenities—creating an environment where learning can flourish and children can thrive.

This initiative stands as a testament to Bridgestone India’s mission to create long-term social impact through education, infrastructure, and community partnerships. By focusing on areas often overlooked, such as displaced and underserved populations, the company continues to enable meaningful and lasting change.

Bridgestone India, a subsidiary of the globally renowned Bridgestone Group and a leader in tyres and mobility solutions, today announced the inauguration of its latest Bridgestone Select Store – Tyre Shoppe India Pvt Ltd, in Sector 101, Noida. The store was inaugurated today by Mr. Rajiv Sharma, Executive Director – Integrated Consumer Business, Bridgestone India, marking an important milestone in the company’s expansion in the UP market.

Bridgestone Select stores represent the company’s premium retail format, designed to deliver a complete tyre and mobility solutions experience beyond traditional sales. These modern, customer-centric outlets combine Bridgestone’s advanced technology, expert advisory services, and world-class infrastructure to ensure enhanced safety, comfort, and driving performance for customers.

Located at Shop No. 1 & 2, Pradhan Market, Link Road, Near Sector 101 Metro Station, Sector-101, Noida, Dist.- Gautam Budh Nagar, UP – 201304, the new store strengthens Bridgestone’s footprint in North India and reflects the company’s continued focus on strengthening its channel network across key growth markets.

“Uttar Pradesh is an important and fast-growing market for Bridgestone. The inauguration of our new Select Store in Noida is a significant step in strengthening our presence in North India and bringing our premium retail experience closer to customers,” said Mr. Rajiv Sharma, Executive Director – Integrated Consumer Business, Bridgestone India. “Through our Select Store format, we aim to deliver not only high-quality, technologically advanced tyres, but also a superior, end-to-end customer experience built on trust, safety and performance, he added.”

The store will offer Bridgestone’s latest premium tyre range including Turanza 6i and Dueler All-Terrain A/T002, catering to a wide range of vehicles and driving needs.

Turanza 6i, engineered with Bridgestone’s cutting-edge ENLITEN technology, offers superior comfort, fuel efficiency, enhanced braking and longer wear life. It is fully compatible with both internal combustion engine (ICE) and electric vehicles (EVs), making it an ideal choice for modern mobility needs.

Dueler All-Terrain A/T002 is crafted for drivers who seek versatility and performance across varied terrains. Its robust construction and aggressive tread design deliver excellent traction, durability and control both on and off the road.

The launch of Tyre Shoppe India Pvt Ltd further underlines Bridgestone India’s commitment to expanding its customer touchpoints and reinforcing its position as a trusted partner in safe and sustainable mobility.

Bridgestone India, a subsidiary of the globally renowned Bridgestone Group and a leader in tyres and mobility solutions, announced the opening of its latest Bridgestone Select Store – Arora Wheel and Car Accessories in Firozpur, Punjab. The store was inaugurated today by Mr. Rajiv Sharma, Executive Director – Integrated Consumer Business, Bridgestone India.

Bridgestone Select stores represent the company’s premium retail format that goes beyond tyre sales to deliver comprehensive ownership experience. With expert guidance, advanced diagnostics, and modern infrastructure, these outlets ensure the highest levels of safety, performance, and driving confidence.

Located at Firozpur Cantt., Moga Road, opposite BSF Head Quarters, Satiya Wala, the new Select Store further strengthens Bridgestone’s retail presence in Punjab and underlines the company’s commitment to providing a modern, customer-focused tyre retail experience to its customers in Punjab. This store adds to the existing network of Bridgestone retail stores in the region and is a one-stop solution for tyre and allied services in the region.

“Punjab is a key market for Bridgestone, and the opening of our new Select Store in Firozpur reflects our focus on being closer to customers, through modern, high-quality retail touchpoints” said Mr. Rajiv Sharma, Executive Director – Integrated Consumer Business, Bridgestone India. “At Bridgestone, we are committed to providing not just superior products but also an enhanced customer experience that combines premium products & services along with Bridgestone’s promise of safety, and trust. The Select Store format allows us to deliver the best of Bridgestone’s global expertise with a local, customer-first approach” he added.

The launch of Arora Wheel and Car Accessories marks another milestone in Bridgestone India’s journey to expand its retail footprint and provide innovative, safety-driven mobility solutions to customers across the country. Arora Wheels is proud to make available to its customers Bridgestone’s latest premium offerings — Turanza 6i and Dueler All- Terrain A/T002 — designed to elevate driving performance across diverse terrains and vehicle types.

Turanza 6i, is engineered with cutting-edge ENLITEN technology, and delivers a refined, superior driving experience tailored for discerning customers. Compatible with both internal combustion engine (ICE) and electric vehicles (EVs), this tyre is fully EV-ready, offering optimal efficiency, comfort, and durability for modern mobility.

Dueler All-terrain A/T002 is built for adventure and is a favorite among off-road enthusiasts. Its appealing aggressive tread design and enhanced on- and off-road capabilities make it the ideal choice for drivers seeking rugged performance without compromising control or safety.

Bridgestone India today announced the appointment of Mr. Rajarshi Moitra as Managing Director of Bridgestone India Private Ltd. (Bridgestone India), effective January 1, 2026.  

Mr. Moitra, currently serving as Deputy Managing Director, succeeds Mr. Hiroshi Yoshizane, who has served as Managing Director of Bridgestone India since January 2024 and has concurrently held the role of Group President, Bridgestone Asia Pacific, India, China (BSAPIC) since May 2025.

Mr. Yoshizane will be promoted to Vice President and Senior Officer of Bridgestone Corporation, effective 1 January 2026. He continues to serve as BSAPIC Group President, Chairman of the Board of Bridgestone India, and Vice Chairman of the Automotive Tyre Manufacturers’ Association, the national industry body for the automotive tyre sector in India. Through these roles Mr. Yoshizane will provide strategic guidance to Bridgestone India and contribute to the sustainable growth of the industry.

“I’m deeply honored to take on the role of Managing Director and to continue supporting our teams at Bridgestone India, with whom I have worked so closely over the past few years. I look forward to continuing to work in alignment with Bridgestone’s essence and its unchanging mission of ‘Serving Society with Superior Quality’, as we serve our customers, OEM partners, and communities at large,” said Mr. Moitra.

“Bridgestone India has been an important part of Bridgestone’s growth journey globally, and it has been a privilege to work with such a passionate and capable team driving that progress. Together, we have strengthened our business operations, expanded our market presence, enhanced Safety & Quality, and planted important seeds for the future through initiatives in R&D, social contribution, and sustainability. The team’s strong commitment to serving customers and communities has created a solid foundation for continued success. As I continue my responsibilities as Group President of BSAPIC and Chairman of the Board of Bridgestone India, I look forward to supporting its continued growth under Rajarshi’s capable leadership,” said Mr. Yoshizane.

Mr. Moitra is an experienced leader with over 20 years of experience in the areas of Business Strategy, Profit Centre Management, Sales & Marketing and leading large transformations. He joined Bridgestone India in 2019 to lead the Consumer business at Bridgestone India. Since then, he has progressively expanded his roles and responsibilities to include Consumer & Commercial Business, Solution Business, Logistics & Supply Chain Management. In June 2024, he assumed the position of Executive Director – Sales & Marketing. Subsequently in May 2025, he was appointed as Bridgestone India Deputy Managing Director supporting the Bridgestone India operations.

With the new leadership structure, Bridgestone India will continue to advance its transformation journey toward becoming a sustainable solutions company. Guided by the vision of contributing to a sustainable society, the company is committed to creating value as articulated in the “Bridgestone E8 Commitment^*1” and to realizing a sustainable society through the evolution of its management structure, which will accelerate the company’s growth by enabling sustainable value creation.

*1       The Bridgestone Group established its corporate commitment, the "Bridgestone E8 Commitment," to help it realize its vision: "Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company." This commitment will serve as the Group's axis to drive management while earning the trust of future generations. The "Bridgestone E8 Commitment" consists of eight uniquely Bridgestone values starting with the letter "E" (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to creating through distinctly Bridgestone purposes and processes, together with employees, society, partners, and customers to help realize a sustainable society.

Bridgestone has been focusing on further value creation through the Genbutsu-Genba (Respect for Being On-site) approach, while striving to improve the quality of management, work and business in line with the Mid-Term Business Plan (2024-2026)*1. 
Through the completion of Business Restructuring & Rebuilding (1st and 2nd stage), the enhancement of Dan-Totsu*2 products by fusing ENLITEN™*3 technology and BCMA*4 in the tire business, and the reinforcement of commercial BtoB solutions as well as retail & service solutions in the solutions business, Bridgestone has laid the foundation for further social and customer value creation and has entered the stage of “Growth with Quality.” This top management change will accelerate its growth even further.

* Shuichi ISHIBASHI will retire from the position of Representative Executive Officer on December 31, 2025, and Member of the Board upon the expiration of his term at the Company's Annual Shareholders' Meeting scheduled to be held in March 2026. 
 

Yasuhiro MORITA joined the Company in 1996. He has great experience of tire business in overseas market mainly in Europe and Asia. After 2025, he has been responsible for the cross-functional and global optimization as Global CAO (Chief Administration Officer)・Global CSO (Chief Strategy Officer) , in charge of quality management, finance, public relations, human resources, sustainability, digital transformation, product strategy, procurement, supply chain management and motorsports.

Yasuhiro MORITA 
Global CEO and Representative Executive Officer, effective January 1, 2026. 
Born: December 25, 1972 
Education: Sophia University B.A. (Economics) 
1996 Joined Bridgestone Corporation 
2016 Managing Director, Seconded to Thai Bridgestone Co., Ltd. 
2018 Managing Director, Seconded to Bridgestone (China) Investment Co., Ltd. 
2023 CEO, Seconded to Bridgestone Asia Pacific Pte. Ltd. 
2024 Vice President and Senior Officer 
2025 Executive Vice President and Representative Executive Officer 
2026 Global CEO and Representative Executive Officer 
The new global management structure 2026, will be announced separately when finalized. 

With the vision of becoming a sustainable solution company, Bridgestone is committed to creating values as articulated in the "Bridgestone E8 Commitment*5" and to realizing a sustainable society through the evolution of its management structure, which accelerate the company’s growth by enabling sustainable value creation.

*1 Mid-Term Business Plan (2024-2026): 
A business plan announced in March 2024, covering the three-year period from 2024 to 2026. 
*2 "Dan-Totsu" refers to Bridgestone's direction to be the clear and absolute leader. 
*3 ENLITEN is a technology that evolves environmental performance, expands basic performance, and elevates all conventional performances in tires. It also pursues "ultimate customization" to sharpen the edge in tire performance which not only meets the apparent needs and potential wants of the markets and customers, but also further inspires markets and customers by creating new value that they may not have imagined, according to the characteristics of diverse vehicles and usage conditions. 
*4 BCMA (Bridgestone Commonality Modularity Architecture） BCMA supports "ultimate customization" by consolidating tire parts into three modules and shares them among different products, simplifying the supply chain including development and production. It is a Bridgestone base technology for manufacturing and R&D which shortens development and production lead time to agilely provide value to customers while also aiming to reduce business cost including environmental impact. 
*5 The Bridgestone Group established its corporate commitment, the "Bridgestone E8 Commitment," to help it realize its vision: "Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company." This commitment will serve as the Group's axis to drive management while earning the trust of future generations. The "Bridgestone E8 Commitment" consists of eight uniquely Bridgestone values starting with the letter "E" (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to creating through distinctly Bridgestone purposes and processes, together with employees, society, partners, and customers to help realize a sustainable society.

Bridgestone India today announced the winners of the 5^th Edition of its Mobility Social Impact Awards (MSIA) 2025 in Pune celebrating organizations that have leveraged mobility as a force for social good at a ceremony attended by industry leaders and social change-makers. Mobility Social Impact Award (MSIA) is an initiative aimed at recognising and celebrating innovative mobility solutions transforming India's landscape.

This year, the awards were presented in two categories namely Empowerment of Vulnerable Communities and Road Safety Innovation and Excellence. The winners were felicitated by Dr. Girish Kulkarni, renowned social worker and founder of Snehalaya, at a ceremony attended by dignitaries from industry, academia and government.

It is a privilege to honour these changemakers who are redefining mobility for social good. Their work reflects our shared commitment to building inclusive, safe, and empowered communities,” said Mr. Hiroshi Yoshizane, Group President, Bridgestone Asia Pacific and Managing Director, Bridgestone India

In the Empowerment of Vulnerable Communities category, The Association of People with Disability (APD), Bengaluru won the top honour for its Rehab on Wheels initiative, which provides last-mile rehabilitation services to people with disabilities in underserved regions. Impact Guru Foundation (IGF-India) Delhi, was named 1st Runner-up for initiatives like Empower Her and Mission I-M-Possible, impacting over 81 lakh lives through healthcare, education, and skilling. Jharkhand Vikas Parishad (JVP) from Jharkhand received the Jury Commendation for its community-led programs across 160+ villages promoting sustainable livelihoods and women’s empowerment.

Under Road Safety Innovation and Excellence, ALERT (Amenity Lifeline Emergency Response Team) from Chennai bagged the top award for empowering over 4.5 lakh citizens with life-saving emergency response skills. Social Association for Everyone (SAFE India), Bhubaneshwar was recognized as 1st Runner-up for its #ZoneZero Safe School Zone and RSDAS Driver Training programs, improving safety for over 40,000 students and 2 lakh drivers. Safety Research Foundation (SRF) Bangalore & Maharashtra received the Jury Commendation for its BRACE Project, transforming school safety through infrastructure upgrades and community engagement.

Now in its fifth year, the Mobility Social Impact Awards is Bridgestone India’s flagship initiative, recognizing scalable and impactful solutions that use mobility to drive positive social transformation and community well-being across India.

The jury comprised of Mr. Rama Shankar Pandey, Social Defence fellow of Indian Administrative fellowship at Ministry of Social Justice and Empowerment Government of India, Dr. Deepak Walokar (Former Director – Karve Institute of Social Service, Pune, Maharashtra), Ms. Smita Agarwal – Former Head Education, Tata Steel CSR, Ms Jyotsna Sharma, Executive Director – Finance & IT, Bridgestone India, and Mr. Sudhir Kulkarni, Executive Director – Human Resources & Admin, Bridgestone India.

The Mobility Social Impact Awards reflect the “Empowerment”, “Ease”, “Emotion” and “ Efficiency” values of the Bridgestone E8 Commitment,* which outline Bridgestone’s corporate commitment to contributing to a society that ensures accessibility and dignity for all (Empowerment), to bringing comfort and peace of mind to mobility life (Ease), inspiring excitement and spreading joy to the world of mobility ( Emotion) and maximizing productivity through the advancement of mobility ( Efficiency). Through initiatives like MSIA, Bridgestone continues to advance its mission of “Serving Society with Superior Quality” by driving positive change and building safer, more inclusive communities across India.

 “This decision by the Government reflects a forward-looking approach to strengthening the automotive ecosystem and we thank the Honourable Prime Minister and the Government for the same. Bridgestone India is proud to pass on the benefit of the GST reduction to our customers, supporting not just affordability but also encouraging sustainable and safer mobility practices.” said Rajarshi Moitra Deputy Managing Director, Bridgestone India.

Bridgestone India has consistently aligned itself with national priorities, from sustainability and innovation to customer-centric initiatives. We are committed to serving society with superior quality and have been investing and growing safe mobility in India over the last 29 years. Passing on the GST benefit reflects the company’s dedication to transparency and trust, while also strengthening its long-standing relationship with customers.

Bridgestone India remains committed on delivering product that combine performance, durability and safety, while actively contributing to the vision of a more efficient and resilient mobility ecosystem. Also the company is focused on delivering values and safety, continuing its efforts to innovate and support its network of dealers and distributors.

1. Raw Materials & Procurement: Increased the ratio of recycled and renewable materials to over 65% through co-creation with partners.

① Recovered Carbon Black:

Through co-creation with ENEOS Corporation, Bridgestone has advanced the development of precise pyrolysis technology to recover materials such as carbon black from end-of-life tires. For the first time, recovered carbon black produced at the Bridgestone Innovation Park (Kodaira City, Tokyo) was adopted for BWSC tires^*4*5.

② Recycled Steel:

Bridgestone utilized end-of-life tires collected at the Bridgestone Tire Recycle Center Osaka Corporation to produce recycled steel using electric furnaces at Sanyo Special Steel Co., Ltd. The steel was then rolled and heat-treated by Nippon Steel Corporation into bead wire (a tire reinforcement material), which was adopted for BWSC tires for the first time.

2. Development: Delivered advanced tires equipped with ENLITEN technology

By adopting ENLITEN, Bridgestone’s base technology for product design, the company pursued reduced environmental impact and delivered tires customized to meet the specific performance requirements of solar cars, including low rolling resistance, lightweight construction, and enhanced wear performance. These tires helped maximize vehicle performance under the extreme conditions of the BWSC, contributing to safe and reliable long-distance driving over approximately 3,000 km.

In addition, Bridgestone incorporated Twaron Next®^*6, a new aramid material with circular content developed by Teijin Aramid, further advancing the environmental performance of its products and contributing to sustainability.

3. Production & Logistics: Achieving Low-Carbon Transportation

Bridgestone utilized DHL’s GoGreen Plus solution for transporting BWSC tires. By using sustainable marine fuel, the company achieved a reduction of up to 85% in CO₂ emissions across the entire fuel lifecycle—from production, transportation, and storage to onboard usage (Well-to-Wake)—realizing low-carbon transportation.

4. Use: Promoting Reduction in the Number of Tires Used at BWSC

Improved wear resistance of ENLITEN® tires extended driving range, reducing the number of tires supplied per team from 24 to 16.

5. Recycle: Promoting the Recycling of end-of-life Tires

Through co-creation with Australia-based RubberGem, end-of-life tires are planned to be recycled into a new high-quality rubber flooring for farms worldwide.

【Empowering a 3,000 km Endurance Journey Through Innovation】

Teams equipped with Bridgestone’s ENLITEN technology tires won both the Challenger and Cruiser classes. This marks the third consecutive victory in the Challenger class since 2019 and the fourth consecutive win in the Cruiser class since 2017 for Bridgestone-equipped teams. Through its support of the BWSC, Bridgestone is committed to being essential to the future of mobility by accelerating innovation for a sustainable mobility society and nurturing the next generation of engineers.

Comments from Winning Teams and Bridgestone Executive:

Challenger Class Winner : Mr. Elias Wawoe - Brunel Solar Team (Delft University of Technology)

“The last time we won the BWSC was eight years ago, and since then, we have been working toward becoming world champion again. The Bridgestone tires performed exceptionally well, especially in terms of wear resistance, supporting our journey to victory. The BWSC tires were a great example of accelerating sustainability in the tires; through the event, these efforts were showcased. What we try to show is the combination of innovation and striving for a sustainable future.”

Cruiser Class Winner : Mr. Kelvin To – VTC Solar Car Team (Hong Kong Institute of Vocational Education)

“We have been working on the BWSC for more than ten years, and winning this competition means a lot to us. Our students from engineering and design put classroom skills into the real-life 3,000km project of the BWSC. We take part to showcase the latest technology in renewable energy and be part of the force that drives into a sustainable future. Bridgestone tires were very reliable—no punctures over sand, pebbles, and potholes—and they helped us save a lot of energy throughout the trip.”

Bridgestone E8 Commitment Award Winner : Mr. Joel Pitts - Iron Lions Solar Car Team (Greenville High School)

“We are truly humbled to receive the Bridgestone E8 Commitment Award. Our students and teachers set a goal to build a world class solar car that would qualify and compete in the Challenger Class. This recognition affirms our commitment and drive to become world-class solar teams.”

Hiroshi Imai, Vice President and Senior Officer, responsible for Global Motorsports, Bridgestone Corporation:

“I would like to express my heartfelt gratitude to all the teams, team staff, families, organizers, and the many volunteers who contributed to the success of the BWSC. It was truly inspiring to witness the passion of everyone involved come together to create such a remarkable event. We are proud that our tires equipped with ENLITEN technology supported not only the winning teams but many others throughout the challenge. As both a tire supplier and the title sponsor, Bridgestone remains committed to supporting the realization of sustainable mobility and the development of future engineers and leaders through the BWSC.

With passion, we continue to challenge the limits together with the teams and aim to apply the innovations born in this ‘mobile laboratory’ to future sustainable global motorsports activities

*1        Bridgestone World Solar Challenge official website: https://www.bridgestone.com/bwsc/

Organizer Website: https://worldsolarchallenge.org/

*2       ENLITEN is a technology that evolves environmental performance, expands basic performance,

and elevates all conventional performances in tires. It also pursues "ultimate customization" to sharpen the edge in tire performance which not only meets the apparent needs and potential wants of the markets and customers, but also further inspires markets and customers by creating new value that they may not have imagined, according to the characteristics of diverse vehicles and usage conditions.

*3    Recycled material has been reprocessed from recovered [reclaimed] material by means of a

manufacturing process and made into a final product or into a component for incorporation into goods or services. Renewable material is composed of biomass from a living source and can be continually replenished. The material shall come from sources that are replenished at a rate equal to or greater than the rate of depletion. (These definitions are based on ISO 14021: 2016)

*4       2023/06/08 Bridgestone Commences Pyrolysis Test of Used Tire Recycling

*5           This achievement described in text is attributed to a grant project funded by the New Energy and Industrial Technology Development Organization (NEDO) in Japan.

*6       Twaron Next® is a registered trademark of Teijin Aramid.

Bridgestone has been present in India for close to 29 years and is fully integrated to country’s people, culture and society at large. In Bridgestone E8 Commitment, the value of Emotions is about commitment to inspiring excitement and spreading joy to the world of mobility. Through this video the company connects with its customers’ sentiments to celebrate the festive spirit of the country.

The video showcases the story of virtuosity- As the sculptor demonstrates his years of reverence and artistry in creating Lord Ganpati idol during Ganesh Chaturthi festival, Bridgestone continues to stand committed to continuous R&D and innovation in its product offering to enhance customer experience. The video can be viewed on https://www.youtube.com/watch?v=8gvcPG3lMFU&feature=youtu.be&themeRefresh=1

Conceptualized by Schbang, the agency was briefed to design a narrative that is in sync with the company values and to think of an analogy to bring out Bridgestone Group's mission, that is based on the words of its founder: “Serving Society with Superior Quality” through effective and emotional story telling with regional relevance.

The striking visuals of people celebrating this festival, interspersed with Mr. Patkar making the idol, shows Bridgestone’s deep roots in India, its culture and connect with Indian customers and their needs deeply. This is one virtuoso saluting another.

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has been named sole tyre partner for Lamborghini’s new Fenomeno supercar. Launching to mark the 20th anniversary of the first car entirely designed by the Sant’Agata Bolognese design department, the Fenomeno celebrates both Lamborghini’s iconic design and brand exclusivity, with only 29 models of the limited-edition vehicle produced. With a 1080 CV powertrain, the Fenomeno is Lamborghini’s fastest-ever model – both in the 0-100 km/h sprint (2.4 seconds) and 0-200 km/h sprint (6.7 seconds).

As Lamborghini’s ‘Official Technical Partner’, Bridgestone has custom-engineered tyres perfectly matching what’s also the most powerful V12 ever produced by the Italian manufacturer. Leveraging its decades-long motorsports legacy and the pedigree of its iconic Potenza tyre family, Bridgestone has developed premium tyres specifically to enhance the Fenomeno’s outstanding capabilities.

Available in 265/30 ZRF21 (front) and 355/25 ZRF22 (rear) sizes, the custom Bridgestone Potenza Sport ultra-high performance tyres deliver outstanding performance at high speeds, excellent steering responses and precision to handle the supercar’s 1080HP power output. The premium Potenza Sport tyres are available with Bridgestone’s Run Flat Technology (RFT), enabling drivers to continue driving safely after a puncture for 80km at up to 80kph with 0-bar pressure[1].

The Lamborghini Fenomeno will also be available with high-grip, semi-slick bespoke Bridgestone tyres delivering track-level performance while remaining fully homologated for public roads.Custom-engineered to unlock every ounce of the exclusive supercar’s potential, the track-oriented fitment developed for the Fenomeno will be available in 20 and 21-inch sizes.

[1] Driving distance after a puncture may vary depending on vehicle load, outside temperature, and when the TPMS is triggered.

“Our long-standing partnership with Lamborghini is rooted in a shared passion for innovation, excellence and top performance,” said Radoslaw Bolkowski, Vice President OE Sales at Bridgestone EMEA. “With the Fenomeno, our team had the challenge of unleashing the full potential of Lamborghini’s most powerful V12 ever – and they’ve delivered. The custom-engineered Bridgestone Potenza tyres offer the control, grip and precision needed to enhance this car’s exceptional capabilities – on both the road and track.”

“At Lamborghini, design and performance go hand in hand – and with Bridgestone, we have a partner who understands both,” said Christian Mastro, Lamborghini’s Marketing Director. “Tyres are a vital part of how a supercar performs: outside of technical updates, 70 per cent of the improvements in these cars today come from advances in the tyres they sit on. Bridgestone’s bespoke Potenza line-up ensures that every drive in the Fenomeno can deliver against this vehicle’s stunning speed and power.”

Exclusive partner for Lamborghini’s complete supercar garage

The Fenomeno marks the latest in a long series of collaborations between Lamborghini and its ‘Official Technical Partner’, Bridgestone. In five years of partnership, Bridgestone has been chosen as exclusive tyre partner for the complete range of Lamborghini’s supercar garage –including the Huracán STO, STJ, Tecnica, EVO, Sterrato, Lamborghini Revuelto, Lamborghini Temerario and now the Fenomeno.

Developed and produced in Italy, Bridgestone premium fitments designed specifically for the Fenomeno have been engineered using the company’s groundbreaking Virtual Tyre Development (VTD) technology. VTD improves both the efficiency and sustainability of the tyre development process. It eliminates around 200 physical prototypes, cuts physical vehicle tests by 80 percent, and reduces development time by up to 50 percent. The technology leads to a reduction of up to 60 percent in raw material consumption and CO₂ emissions in the development phase of original equipment tyres.

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has developed custom Potenza Race semi-slicks for Volkswagen’s new Golf GTI EDITION 50, the Golf GTI’s exclusive 50th anniversary model. Engineered to perfectly match and enhance the high performance capabilities of the fastest and most powerful production GTI to date, Bridgestone’s custom racing fitment leverages the motorsports heritage of its iconic Potenza family.

Developed and produced in Europe, the premium Bridgestone Potenza Race fitment features a high-grip compound with an optimised cavity profile for maximum dry performance, a tread pattern designed to perform even in the wet, and a high-strength, lightweight carcass to reduce rolling resistance.

Providing the precision and control to make history

Volkswagen unveiled the Golf GTI EDITION 50 at the world-famous 24-hour race held at Germany’s iconic Nürburgring – where the exclusive model already set the fastest-ever Nürburgring lap time for a Volkswagen production model.¹

Earlier in 2025, the Golf GTI EDITION 50I completed a lap of the 20.82-kilometre Nordschleife in just 07:46:13.¹ The record-breaking car was exclusively equipped with custom Bridgestone Potenza Race fitment, delivering consistent ultra-high grip across the full lap, and the precision and control needed to make history on the demanding Nürburgring circuit.

“Our bespoke Potenza Race tyres were engineered to extract every ounce of performance from the Golf GTI EDITION 50,” said Radoslaw Bolkowski, Vice President OE Sales at Bridgestone EMEA. “Seeing them help deliver a record-breaking Nürburgring lap is a brilliant moment for our team and a testament to what’s possible when two performance-driven brands collaborate closely. We're very proud to help Volkswagen make history once again.”

Bridgestone is the exclusive tyre supplier for the optional GTI-performance package for the Golf GTI EDITION 50. The vehicle’s bespoke 19-inch Bridgestone Potenza Race (235/35 R19 91Y) feature a special Volkswagen sidewall marking – highlighting the tyre’s exclusive development for this model.

*1 Until the Golf GTI EDITION 50 can be ordered, the vehicle will be listed in the “pre-production models” category in the official list of the Nürburgring.

  Bridgestone India, a subsidiary of the globally renowned Bridgestone Group and a leader in tyres and mobility solutions, proudly announces the expansion of Bridgestone Select Store – M/s      Nashik Tyres and Services. This expansion is part of Bridgestone’s ongoing commitment to enhance the tyre retail experience across India with innovative, customer-centric service offerings.

  Strategically located the store was inaugurated by Mr. Rajarshi Moitra from Bridgestone India. With its modern infrastructure and premium service setup, M/s Nashik Tyres and Services is    positioned to be a one-stop solution for tyre and allied services in Nashik region.

 Tyres, being the only point of contact between a vehicle and the road, play a critical role in ensuring safety and performance. In line with Bridgestone’s commitment to road safety and driving  confidence, the Select stores aim to fulfil a smarter tyre retail format. They not only assist in choosing the right tyre but also demonstrate the impact by providing premium customer experience  through tyre and allied services

“At Bridgestone India, we are committed to redefining the tyre buying experience through our Select stores. As we continue to expand our footprint and enhance manufacturing capabilities our goal is to provide premium products, services and customer experience.” said Mr. Rajarshi Moitra, from Bridgestone India.

  With 900 plus Select stores, Bridgestone India has a premium retail network across India offering a premium tyre retail format that goes beyond product sales to deliver a superior customer    experience. These outlets empower customers with expert guidance and a modern, service-oriented approach to tyre care.

 Currently holding a 20% market share in the Indian passenger car aftermarket, Bridgestone India is focused on further strengthening its position by creating innovative, convenient, and safety-driven retail spaces across the country.

  The expansion of M/s Nashik Tyres and Services marks another step forward in Bridgestone’s mission to bring world-class tyre solutions and services closer to Indian customers across India    with this store being an addition to existing pan India network.

Bridgestone India, a subsidiary of the globally renowned Bridgestone Group and a leader in tyres and mobility solutions, proudly announces the opening of its latest Bridgestone Select Store – Raj Tyres in Tirupati, Andhra Pradesh. This new store is part of Bridgestone’s ongoing commitment to enhancing the tyre retail experience across India with innovative, customer-centric service offerings.

Strategically located at, Renigunta Road, Opp: Auto Nagar, the store was inaugurated by Mr. Rajiv Sharma, Director – Integrated Consumer Business, Bridgestone India. With its modern infrastructure and premium service setup, Raj Tyres is positioned to be a one-stop solution for tyre and allied services in Tirupati region.

Tyres, being the only point of contact between a vehicle and the road, play a critical role in ensuring safety and performance. In line with Bridgestone’s commitment to road safety and driving confidence, the Select stores aim to fulfil a smarter tyre retail format. They not only assist in choosing the right tyre but also demonstrate the impact by providing premium customer experience through tire and allied services.

“At Bridgestone India, we are committed to redefining the tyre buying experience through our Select stores,” said Mr. Rajiv Sharma, Director – Integrated Consumer Business, Bridgestone India. “These retail touchpoints are designed not only to offer top-quality products but also to build trust through transparency, innovation, and a customer-first approach. As we continue to expand our footprint and enhance manufacturing capabilities, our goal is to provide premium products, services and customer experience” he added.

Bridgestone India’s Select stores, is a premium retail network across India offering a premium tyre retail format that goes beyond product sales to deliver a complete ownership experience. These outlets empower customers with expert guidance and a modern, service-oriented approach to tyre care.

Currently holding a 20% market share in the Indian passenger car aftermarket, Bridgestone India is focused on further strengthening its position by creating innovative, convenient, and safety-driven retail spaces across the country.

The launch of Raj Tyres in Tirupati marks another step forward in Bridgestone’s mission to bring world-class tyre solutions and services closer to Indian customers across India with this store being an addition to existing pan India network.

Bridgestone India, in partnership with Sagest (Society for Environment and Agricultural Sustainability), has launched the Bridgestone Nutritional Fruit Orchard Project in Sulawad Village, Dhar District, Madhya Pradesh. This women-led initiative aims to drive environmental sustainability, improve nutrition, and generate livelihoods.

Spread over 4 acres, the orchard features 1,300+ fruit-bearing trees across 15+ varieties, planted using sustainable techniques with strong support from Bridgestone volunteers and the local community. In its first year, the project boasts a 96% survival rate and has enabled women to manage a nursery of 1,000 saplings, and produce compost and organic pesticide from garden waste—encouraging organic farming and income generation. After maturity, the sale of fruits harvested will be a year-round source of income for the group of women who are managing the orchard.

In addition to strengthening livelihoods, the initiative is improving nutritional security in Sulawad village through the development of 251 household kitchen gardens, which provide families with fresh, home-grown vegetables and a more nutritious diet. Regular training and awareness programs have fostered a sense of ownership, responsibility, and environmental consciousness among the villagers.

“True sustainability goes beyond business—it’s about empowering communities and protecting the planet. This project shows how women-led, community-driven action can create long-term impact on nutrition, livelihoods, and the environment. It’s not just about planting trees; it’s about planting hope, resilience, and a better future. This initiative beautifully demonstrates how community-driven, women-led environmental action can improve nutrition, generate income, and protect the planet — all at the same time.” said Hiroshi Yoshizane, Managing Director, Bridgestone India.

This is a unique initiative that showcases multi stakeholder involvement where apart from Bridgestone and it's partner Sagest implementing the program, the local panchayat has given the land, local women are maintaining and managing it, adjacent residential government school staff and students supporting it. With its holistic approach to environmental sustainability, rural development, and women’s empowerment, Bridgestone India’s Nutritional Fruit Orchard Project stands as a model for how corporate responsibility can create lasting, community-led transformation.

Bridgestone India, part of the Bridgestone group, a global leader in tyres and rubber that provides solutions for safe and sustainable mobility, has further expanded its Flagship Select Store network by launching additional four new Select outlets in Hyderabad. With 46 stores now in Hyderabad, these stores are designed to transform the tyre buying and servicing experience by addressing the evolving needs of Indian consumers.

Powered by a strong premium network, the Bridgestone Select Stores provide an interactive and educational journey that empowers customers to make informed decisions about their tyre choices. The store also offers demonstrations to customers to understand the impact that each of the tyre services provides and helps customers get the best out of their tyre.

“Hyderabad is an important market for us, and we’re proud to expand this pioneering concept of Select stores in the city. Bridgestone is committed to provide superior Products and Services to customers in line with its mission of serving society with superior quality. At Bridgestone, we’ve consistently led in enhancing customer experience, and these stores will help customers in Hyderabad to make informed tyre choices tailored to their needs. It also offers our dealers a unique, differentiated format to drive more walk-ins. As tyres are the only point of contact between a vehicle and the road, the store is designed to offer customers premium products, services, and an elevated buying experience through its exclusive network.” said Hiroshi Yoshizane, the Managing Director of Bridgestone India.

Currently Bridgestone has robust network of 3,200 dealers, including 820 Bridgestone Select outlets in India.

Bridgestone India has Select stores across key locations such as New Delhi, Ghaziabad, Bangalore, Kolhapur, Chennai, and Hyderabad. The Select stores aim to fulfil a long-standing need for a smarter tyre retail format. They not only assist in choosing the right tyre but also demonstrate the impact by providing premium customer experience through tyre and allied services

Bridgestone India, currently holding a 20% market share in the passenger car aftermarket, aims to stay invested in the market and continue to grow our share. To achieve this ambitious, Bridgestone India continues to lead the way in creating consumer-first tyre retail spaces that combine innovation, convenience, and safety.

Bridgestone’s manufacturing strength is anchored by its plants in Indore and Pune. It cumulatively produces over 30,000 tyres a day, with 19,500 tyres at the Indore plant and 11,000 tyres at the Pune plant with plans to expand annual capacity from 10 million to 11.1 million tyres by 2029, supported by a fresh investment of $85 million. Its flagship Turanza 6i, an EV-ready premium tyre, and the rugged Dueler A/T for SUV enthusiasts, have been well received in the market.

Bridgestone Asia Pacific, India, China (BSAPIC) has been recognized with two awards at the esteemed 17^th Annual Global CSR & ESG Summit & Awards 2025™ for demonstrating positive impact through transformational CSR strategies. BSAPIC has now won the Global CSR & ESG Summit Awards for eight consecutive years.

This year, BSAPIC received Platinum awards in the categories of “Best Environmental Excellence” and “Best in India”. The “Best Environmental Excellence” award recognizes Bridgestone’s global biodiversity efforts, including several initiatives led by BSAPIC. These include Bridgestone Indonesia’s Mangrove Project, which restores habitats for species, and Sanggabuana Project, which addresses deforestation through reforestation efforts; Bridgestone Thailand’s ‘Water Boy’ initiative, which restores wildlife and expands water supply in drought-stricken areas; and Bridgestone India’s Project Green Goal, which promotes species conservation at its Indore and Pune plants. Additionally, Project Green Goal was recognized as part of Bridgestone India’s broader sustainability initiatives, contributing to its win in the “Best in India” category.

The recognition marks a significant milestone in Bridgestone’s vision of becoming a sustainable solutions company for both customers and communities. Bridgestone is dedicated to protecting our environment and empowering our communities, in alignment with Bridgestone E8 Commitment^*1 and the United Nation’s Sustainable Development Goals.

“We are honored to receive the ‘Best Environmental Excellence Award’, and the ‘Best in India Award’ at the Global CSR & ESG Summit & Awards 2025™. These accolades represent BSAPIC’s 17^th and 18^th wins at this esteemed event over the past eight years since 2018. Beyond delivering sustainable solutions to our customers, we are committed to making a tangible impact by driving environmental progress, fostering education, and expanding opportunities that empower communities. Guided by the Bridgestone E8 Commitment, we will continue to seek new ways to contribute to a more sustainable and inclusive future,” said Paul Choo, Chief Human Resources Officer, responsible for HR and CSR across BSAPIC.

Some of BSAPIC’s key accomplishments in these areas include:

The 17^th Annual Global CSR & ESG Summit & Awards 2025™ is widely regarded as one of Asia’s most prestigious recognition programs for Corporate Social Responsibility and Environmental, Social, and Corporate Governance. The program spotlights and honors companies that demonstrates a strong commitment to ethical values, legal compliance, and respect for individuals, communities and the environment in their business practices. This year, over 250 submissions competed for the top awards across 20 categories.

Bridgestone Indonesia’s Efforts to Restore Species & Tackle Deforestation Through the Mangrove and Sanggabuana Projects Respectively

Bridgestone Indonesia's Mangrove Project restores habitats for 19 species, including the endangered West Javan Ebony Langur and Greater Green Leafbird. The Sanggabuana Project in Java addresses deforestation through reforestation, mitigating droughts, floods, and river degradation. This forest supports 23 plant species, 16 amphibian species, and 31 reptile species, providing crucial refuge for endemic and endangered wildlife.

Bridgestone Thailand’s ‘Water Boy’ Initiative

Bridgestone Thailand’s ‘Water Boy Team’ alleviated water scarcity in the 790-acre Phanom Dong Rak highlands with a solar-powered water pump, expanding the supply area from 264,851m² in 2022 to 320,000m² in 2023. A fenced pond provided a refuge for wildlife, increasing species diversity from 15 in 2019 to 22 in 2024, including six rare large cats and birds.

Bridgestone India’s Project Green Goal

Green Goal, launched in 2020 at Bridgestone India’s Indore and Pune plants, enhances native ecosystems. As of 2023, butterfly species diversity increased from 99 to 170 species, and bird species diversity increased from 69 to 105 species. The project drives research, habitat design, seasonal planting, and biodiversity engagement through over 300 sessions, school nature clubs, and outdoor observation activities.

*1 The Bridgestone Group established its corporate commitment, the “Bridgestone E8 Commitment,” to help it realize its vision: “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.” This commitment will serve as the Group’s axis to drive management while earning the trust of future generations. The “Bridgestone E8 Commitment” consists of eight Bridgestone-like values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to creating through Bridgestone-like purposes and processes, together with employees, society, partners, and customers to help realize a sustainable society.

The Honorable Chief Minister of Madhya Pradesh, Dr. Mohan Yadav, recently visited Bridgestone Global Headquarters and met with senior leaders of Bridgestone Corporation (Bridgestone) during his visit to Japan. The meeting was hosted by Mr. Shuichi Ishibashi, Global CEO, and Mr. Nobuyuki Tamura, BRIDGESTONE EAST CEO, and focused on fostering economic collaboration and cultural exchange between Madhya Pradesh and Japan.  Mr. Ishibashi and Mr. Tamura reflected on Bridgestone’s positive experiences operating in Madhya Pradesh, noting the region’s strategic advantages and supportive business environment. 

As part of its long-term investment in India, Bridgestone India Private Ltd. (BSID) a group company of Bridgestone Corporation, recently announced a USD 85 million investment to enhance premium passenger car tire production and development, of which USD 17 million will be allocated for capability enhancement at the Indore plant located in Kheda Growth Center, Pithampur, , Madhya Pradesh. The company views the Indian market as a significant growth opportunity, driven by stable economic development and increasing automotive production and ownership. BSID aims to strengthen its market leadership by expanding its "Dan-Totsu"^*1 product lineup featuring "ENLITEN" technology^*2, targeting the growing demand for premium tires, including High Rim Diameter (HRD) tires^*3. These initiatives were prominently showcased at the Bharat Mobility Global EXPO 2025, held in Delhi from January 17 to 22, highlighting Bridgestone’s advancements and its growing footprint in India.

Since its establishment in 1996, BSID has been committed to local production for local sales, contributing to the nation’s motorization and economic growth, and to support local communities in Madhya Predesh though various corporate activities. This latest investment aligns with Bridgestone’s strategy of "growth with quality," emphasizing high profitability and value creation while addressing customer and societal needs and showcasing its commitment to continuous contribution to local community including Madhya Pradesh.

*1 “Dan-Totsu” refers to Bridgestone's direction to be the clear and absolute leader.

*2  ENLITEN is a technology that evolves environmental performance while expanding basic performance and elevating all conventional performances. It also pursues "ultimate customization" to sharpen the edge in performance which not only meets the apparent needs and potential wants of the markets and customers, but also further inspires markets and customers by creating new value that they may not have imagined, according to the characteristics of diverse vehicles and usage conditions.

*3 U.S., Europe, Middle East: 18 inch & above. Other regions: 17 inch & above.