Improving a Proven Foundation 

Adventure motorcycles are recognised for their versatility, ranging from urban riding to long-distance travel. In the European market, demand for tyres in this category has increased by 45% over the past decade². 

Bridgestone launched the BATTLAX ADVENTURE A41 in December 2017 to address the primary needs of riders in this growing segment, including strong wet performance during sudden rainfall, improved wear resistance and comfort on long-distance journeys. Building on its predecessor’s proven foundation, the BATTLAX ADVENTURE A42 further supports these essential riding needs by delivering improvements in each area:  

• Enhanced Wet Performance: The BATTLAX A42 reduces tyre slip ratio under straight-line acceleration by 14% compared to the previous model³, contributing to stable riding even in rain.  
• Extended Wear Life: The new BATTLAX A42 delivers longer wear life than its predecessor at both tyre positions, with 18% longer life at the front and 25% longer life at the rear³. 
• Reduced Tyre Noise: With a larger contact patch, the new BATTLAX A42 tyre is designed to deliver greater riding stability and comfort. In internal testing, it reduced tyre noise by 15% compared to the previous model³. 

Engineering and Technological Advancements 

The new Bridgestone BATTLAX ADVENTURE A42 road adventure tyre achieved improved performance over its predecessor thanks to new tread compounds, an adventure-inspired tread pattern and optimised construction. The upgraded tyre construction leverages the core details of the BATTLAX lineup while incorporating new materials and design choices tailored for road-oriented adventure bikes. 

• Optimised Compound Formula: The front tyre compound of the BATTLAX A42 uses a flexible polymer to improve road-surface grip, while the rear compound uses a polymer that enhances wear resistance and mileage. Both compounds include optimised silica and carbon content that achieves a high level of balance between wet performance and tyre life. 
• New Pattern Design: Inheriting the design lineage of the latest BATTLAX lineup⁴, the tyre features an aggressive yet refined new tread pattern suited to adventure motorcycles. In addition to incorporating “Pulse Groove” water drainage technology⁵, the tyre boosts pattern stiffness through a revised groove layout to improve the overall balance of wet performance, wear life and quietness. 

Bridgestone is committed to supporting the development of a safe and enjoyable motorcycling culture, offering peace of mind by advancing a premium strategy centered around the BATTLAX lineup. Through these efforts, the company strives to achieve the corporate commitment of "Emotion: Committed to inspiring excitement and spreading joy to the world of mobility" described in "Bridgestone E8 Commitment" and to continue providing "Riding Excitement" 10, 20 years down the line. 

_{¹ Japan domestic launch is planned for 1 February, 2027.} 

_{² Calculated based on aggregated data from TYRES EUROPE (https://tyreseurope.org/).} 

_{³ Comparison based on internal testing of the Bridgestone Battlax Adventure A42 vs. the Bridgestone Battlax Adventure A41 in tyre sizes 120/70R19M/C and 170/60R17M/c. Results may vary depending on proper tyre and vehicle maintenance, surface conditions and riding habits.} 

_{⁴ Related releases:} 

• _{19 October, 2023: “Bridgestone Launches BATTLAX HYPERSPORT S23 Premium Sports Motorcycle Tires”}  

• _{31 October, 2024: “Bridgestone Launches BATTLAX SPORT TOURING T33 Premium Sport Touring Motorcycle Tires”}  

_{⁵ Pulse Groove Technology for Motorcycle Tires.} 

Media information: Davis Adams-Smith, Director, Public Relations, Bridgestone

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

Available on desktop and mobile, “easytrack” is a scalable digital platform designed to help airlines and MROs manage inbound and outbound tyre and wheel flows across single-site or multi-site operations, providing real-time identification, tracking, and documentation throughout the asset lifecycle.

Following the solution’s first official airline implementation in 2025, the project marks the second customer implementation of “easytrack” and its first application in a maintenance, repair & overhaul (MRO) customer.

MRO providers manage a large volume of tyres and wheels for multiple airline customers, making tyre and wheel management operations increasingly complex. By enabling efficient management of each individual asset, “easytrack” helps simplify these operations and improve traceability, ensuring greater accuracy, safety, and productivity.

The implementation of “easytrack” at SR Technics Spain SAU has digitalized processes that previously relied on paper records and manual data entry, reducing processing time by 45% compared with the previous process. It has also improved traceability, reduced the risk of data-entry and identification errors, and enabled more efficient management of inbound and outbound tyre and wheel flows and their associated records across SR Technics Spain’s Palma de Mallorca and Madrid locations.

These results were achieved through co-creation initiative between Bridgestone and SR Technics Spain SAU, building on their long-standing partnership. To meet the specific requirements of SR Technics Spain SAU’s wheel and brake operations, “easytrack” was adapted to support the management of tyre and wheel combinations.

"The successful implementation of easytrack is a significant achievement for SR Technics Spain SAU and our teams in Mallorca and Madrid," said Antonio Colella, General Manager of SR Technics Spain SAU. “From the very beginning, the collaboration with Bridgestone was built on trust, openness, and a shared vision for innovation. Together, we have developed a solution that not only improves efficiency and traceability but also creates lasting value for our operations. We are proud to be the first MRO in the world to adopt this technology and look forward to continuing this journey with Bridgestone Corporation.”

“I’d like to thank SR Technics for their trust and another fruitful collaboration with Bridgestone”, said Jean-Philippe Minet, Managing Director of Bridgestone Aircraft Tire Europe. “What the teams have jointly achieved is remarkable: co-creating through efficient teamwork and customizing the Bridgestone easytrack application to digitize SR Technics tyre and wheel tracking operations. This is a brilliant example of how Bridgestone amplifies the value created at our partners.”

Through the expansion and enhancement of its solutions for airlines and MROs, Bridgestone is committed to social and customer value based on co-creation, aligning with our corporate commitment, the "Bridgestone E8 Commitment"^*1. The Bridgestone E8 Commitment emphasizes: 1) Efficiency, supporting mobility and maximizing operational productivity, and 2) Ecology, promoting sustainable tyres and solutions to ensure a better environment for future generations.

_{^*1 The Bridgestone Group established its corporate commitment, the "Bridgestone E8 Commitment," to help it realize its vision: "Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company." This commitment will serve as the Group's axis to drive management while earning the trust of future generations. The "Bridgestone E8 Commitment" consists of eight uniquely Bridgestone values starting with the letter "E" (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to creating through distinctly Bridgestone purposes and processes, together with employees, society, partners, and customers to help realize a sustainable society.}

Media information: Davis Adams-Smith, Director, Public Relations, Bridgestone

About Bridgestone Aircraft Tire Europe

Bridgestone Aircraft Tire Europe (BAE), a subsidiary of the Bridgestone Corporation, supplies premium new and retreaded tires as well as sustainable mobility solutions for the commercial aviation sector. Based in Frameries, Belgium, and backed by more than 50 years of experience, the company serves airlines and certified aircraft maintenance organizations.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

Mobito is a connected vehicle data intelligence platform that aggregates and transforms vehicle data into actionable intelligence for businesses, cities, road authorities, infrastructure operators and technology providers.

Under the agreement, Mobito will act as a commercial partner and exclusive reseller for selected Webfleet connected vehicle datasets. The partnership gives organisations easier access to connected vehicle data that can support a range of applications, from transport and traffic analysis to urban planning, mapping and road condition monitoring.

By making selected connected vehicle datasets available through Mobito, Webfleet extends the value of its fleet intelligence beyond fleet management and helps to accelerate data-driven innovation across the wider mobility ecosystem.

“Connected vehicle data has the potential to provide valuable insights beyond the individual fleet, helping organisations better understand how transport networks are being used,” said Jan-Maarten de Vries, President of Fleet Management Solutions, Bridgestone.

“Mobito brings specialist expertise in applying mobility data to real-world challenges, helping organisations make more informed mobility decisions.”

George Cambanis, CEO and co-founder of Mobito added: “Through this expanded relationship, we can leverage the high-quality data from Webfleet across a growing range of enterprise and public-sector location intelligence applications. Our ambition is not only to make the data more accessible, but to embed it more deeply into customer workflows and combine it with other mobility datasets. This way we can generate new intelligence around areas such as EV performance, road safety and strategic delivery corridors.”

The shared datasets are aggregated and anonymised, in line with applicable data protection laws and requirements. Webfleet and Mobito apply data governance measures designed to protect privacy and prevent the identification of individual drivers, vehicles or fleet customers.

Services for existing Webfleet Data Solutions customers will continue uninterrupted throughout the transition. Webfleet will continue to provide the underlying datasets and support delivery. Account management and commercial relationships will transition progressively to Mobito.

About Webfleet   

Webfleet is Bridgestone’s globally trusted fleet management solution. More than 50,000 businesses across the world use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. For more than 25 years it has been empowering fleet managers with data-driven insights that help them optimise their operations.   

Webfleet contributes towards the delivery of The Bridgestone E8 Commitment. This broad, global corporate commitment clearly defines the value Bridgestone is promising to deliver to society, customers and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.  

More information at: webfleet.com. Follow us on X: @WebfleetNews and LinkedIn @Webfleet. For more information on Bridgestone corporation visit Bridgestone.com or the Bridgestone Newsroom. 

About Mobito Technology      

Mobito is a connected vehicle data intelligence platform that aggregates and transforms anonymised vehicle data into actionable intelligence for businesses, cities, road authorities, infrastructure operators and technology providers. Founded in 2020 and headquartered in Brussels, with offices in London and Athens, Mobito works with OEMs and telematics providers to deliver road condition, safety and movement intelligence products to customers across Europe and the US.

More information at: mobito.io. Follow Mobito on LinkedIn. Media enquiries: connect@mobito.io or via our contact form.

The upcoming Formula E season will see the introduction of the new GEN4 racing car, which sets a new benchmark for speed, sustainability and innovation in motorsport. Boasting unprecedented acceleration, high torque, and permanent active All-Wheel Drive, it’s the fastest (top speed of 335 km/h) and most powerful (peak power of 815bhp) car in Formula E history. By providing innovative “POTENZA” tyres that maximise the performance of GEN4, Bridgestone will support dynamic and exciting races.

On September 30, the Bridgestone Formula E World Premiere was held in Rome, Italy.

Bridgestone’s Motorsport Activities and Entry into Formula E

For Bridgestone, motorsport is both an origin of passion and a challenge to the limits. Based on the fundamental principle that “tyres carry life,” Bridgestone’s global employees have worked as one team to take on the challenge of motorsport for over 60 years. Through these challenges, Bridgestone has cultivated pride, passion, technological and operational strength, outstanding talent, and brand power, all honed on the extreme stage of racing. Positioning motorsport as a “mobile laboratory,” Bridgestone pours the valuable experience and cutting-edge technology gained from racing into the evolution of consumer-grade and commercial tyres.

By entering Formula E, a cutting-edge platform, Bridgestone will further refine its technology and enhance its product and manufacturing capabilities. Working with various partners, Bridgestone advances sustainability initiatives across the entire value chain to create social value. Together with global motorsport fans and partners, Bridgestone will share the excitement and emotions of racing and passionately communicate its spirit to the world, continuing to contribute to the development of a motorsport culture, full of challenge and innovation for the future.

The Uniqueness of Formula E

Formula E is the world’s leading all-electric motorsport championship governed by the FIA. Since its inception in 2014, all cars have competed using electric power and take advantage of the clean operation of electric powertrains. Races are held not only at international circuits around the world but also on street tracks in major cities such as Monaco, Sao Paulo, Sanya or Tokyo. Through active social media engagement and unique programs like FIA Girls on Track*³, Formula E has rapidly expanded, amassing a global fan base of over 400 million. The sport is committed to ‘Making Progress Thrilling’ and continues to demonstrate electric racing can do more than inspire; it can drive real, measurable change.

Bridgestone’s “POTENZA” Tyres Supporting the GEN4

The GEN4 boasts extraordinary performance, including astonishing acceleration from 0 to 100 km/h in just 1.8 seconds, a top speed of 335 km/h, a staggering 600kW (815bhp) of peak power delivering high torque, and permanent active All-Wheel Drive. As a result, the requirements for tyres are higher than ever before.

To meet these high-performance requirements, Bridgestone has developed “POTENZA GEN4” tyre. “POTENZA GEN4” features high grip to maximise vehicle performance, wide adaptability to diverse road and weather conditions worldwide, and durability to maintain high performance from the start to the end of races.

Additionally, Bridgestone has newly developed “POTENZA GEN4 for TYPHOON TYRE*⁴” rain tyre, which enables stable driving even in heavy rain. “POTENZA GEN4 for TYPHOON TYRE” provides excellent grip performance even in wet conditions with a large amount of water on the road.

By supplying these two types of tyres, “POTENZA GEN4” and “POTENZA GEN4 for TYPHOON TYRE,” Bridgestone will passionately support the excitement of Formula E racing in all road and weather conditions.

Commitment to Creating a Better Future

For the GEN4 tyres, Bridgestone has achieved a 65%*⁵ ratio of recycled and renewable materials*⁶ allocation to every tyre by using raw materials such as carbon black derived from pyrolysis oil of end-of-life tyres and silica derived from rice husks. The natural rubber used is sourced from supply chains that have undergone due diligence by Bridgestone, comply with the GPSNR*⁷ Assurance System, and are verified by a third party. Furthermore, to achieve carbon neutrality in tyre manufacturing, 100% renewable energy is allocated for both heat and electricity used in production, and CO₂ emissions are able to be reduced by promoting low-carbon transportation*⁸ for logistics. In addition, Bridgestone is advancing sustainability initiatives across its entire value chain through co-creation with partners, including initiatives such as chemical recycling of end-of-life tyres.

Bridgestone Formula E World Premiere Was Held in Rome, Italy

Ahead of the 2026/27 Season, the Bridgestone Formula E World Premiere was held in Rome, Italy, on September 30. The event was attended by representatives from the FIA, Formula E, teams, drivers, global media, and influencers. At the event, Yasuhiro Morita, Global CEO of Bridgestone Corporation, expressed his passion for entering the ABB FIA Formula E World Championship, and Hiroshi Imai, CPO (Chief Product Officer), Global Motorsports and Emilio Tiberio, WEST CTO (Chief Technology Officer) introduced the tyre technology supporting the GEN4. The GEN4 tyres featuring the new Bridgestone motorsport logo and design elements were unveiled to the world for the first time.

In the afternoon, at Bridgestone’s Technical Center Europe, the tyre production site and behind-the-scenes tyre development by engineers and test drivers for GEN4 were also introduced.

Title Sponsorship for Four Races in the 2026/27 Season

Bridgestone will supply tyres for all races in the 2026/27 Season and enliven the events through various activations. Furthermore, Bridgestone will serve as the title sponsor for the following four races, carrying out special activations to enhance the enjoyment of the races.

For more information on Bridgestone’s Formula E initiatives, please visit the special website below.

https://fe.bridgestone.com

_{^*1 Federation Internationale de l'Automobile}

_{^*2 The 2026/27 Season is scheduled to start in December 2026 and feature 21 races in various countries around the world through July 2027. For the detailed event schedule, please refer to the Formula E website. SEASON 13 CALENDAR: Where will Formula E be racing in 2026/27}

_{^*3 A program that provides learning opportunities to expand the roles and participation of women in the world of motorsports. Formula E FIA Girls on Track - ABB FIA Formula E World Championship}

_{^*4 “TYPHOON TYRE” is a specification name by FIA for heavy wet tyres to be used in ABB FIA Formula E Championship race.}

_{^*5 The 65% ratio of recycled and renewable materials includes resources certified under the ISCC PLUS scheme, using the mass balance approach as the chain of custody. ISCC PLUS certification is a system developed by the International Sustainability & Carbon Certification (ISCC). It certifies raw materials derived from biomass and other renewable materials, and products using raw materials derived from recycled materials, verifying the sustainability characteristics of the raw materials across the supply chain. In the mass balance approach, during the processing and distribution process from raw materials to products, raw materials with certain characteristics (e.g., materials derived from biomass and other renewable materials) are physically mixed with raw materials that do not share such characteristics (e.g., raw materials derived from fossil fuels), while the proportions of each are recorded separately. In this approach, the amount of certified raw materials allocated to a product matches the amount procured at the start of production.}

_{^*6 Recycled material has been reprocessed from recovered [reclaimed] material by means of a manufacturing process and made into a final product or into a component for incorporation into goods or services. Renewable material is composed of biomass from a living source and can be continually replenished. The material shall come from sources that are replenished at a rate equal to or greater than the rate of depletion. (These definitions are based on ISO 14021: 2016)}

_{^*7 GPSNR (Global Platform for Sustainable Natural Rubber): Established in November 2017 under the leadership of CEOs from companies participating in the Tyre Industry Project (TIP) of the World Business Council for Sustainable Development (WBCSD), as a global platform for sustainable natural rubber.}

_{^*8 For the GEN 4 tyre shipment, Bridgestone works with DHL and utilize DHL's GoGreen Plus solution.}

About Bridgestone Corporation:

Bridgestone is a global leader in tyres and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 116,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tyres and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

About Formula E:

The ABB FIA Formula E World Championship is known as the next evolution of motorsport. As the world’s first all-electric series, Formula E operates as a living laboratory where innovation, precision science, and visceral adrenaline collide. We are not the electric version of anything; we are a progressive challenger built to rewrite the rules of elite sport. The Championship, which has achieved the landmark milestone of 150 races, serves as a vital test bed for the world’s leading automotive manufacturers, including Porsche, Jaguar, Nissan, Stellantis, Mahindra, and Lola Cars, to innovate and refine the electric vehicle (EV) technologies that accelerate future urban mobility.

Driven by a different energy, Formula E makes progress thrilling by uniting elite spectacle with uncompromising sustainability. As the world’s first and only Certified B Corp sport and the first to achieve the BSI Net Zero Pathway certification, Formula E sets the global benchmark for climate action, showing what progress looks like at full speed—not in a lab or boardroom, but on the streets of iconic cities worldwide. Defined by equal parts rebel and creator, Formula E delivers unpredictable, wheel-to-wheel competition. Across 12 seasons, the series has crowned 10 different champions, proving to be one of the most open and competitive titles in global sport. Built on purposeful ambition, fearless action, and bringing fans closer to the action, Formula E engages a new generation of culture drivers who are excited to shape the future.

www.FIAFormulaE.com

For Formula E media enquiries, please contact media@fiaformulae.com

Demonstrating proven performance and durability, all five of the top teams in the final overall standings ran on Bridgestone tyres. Ultimately, the BMW Motorrad World Endurance Team secured victory in the final race of the season following a dramatic 24-hour endurance race filled with dynamic twists and turns down to the final lap. 

The 2026 Bol d’Or was about redemption for the Belgian-based team, as 12 months prior at the same circuit, they were less than 30 minutes away from claiming the title when a mechanical failure ended their chance at the championship win. Returning to Circuit Paul Ricard, riders Markus Reiterberger, Steven Odendaal and Michael van der Mark delivered a remarkable performance to secure BMW’s first-ever FIM EWC World Championship.

2026 FIM EWC Bridgestone Results:

• 1^st Place: Team Name: BMW Motorrad World Endurance Team; Team Number: 37; Bike: BMW M 1000 RR; Riders: Markus Reiterberger, Steven Odendaal, Michael van der Mark and Jẽrẽmy Guarnoni; Team Manager: Werner Daemen
• 2^nd Place: Team Name: YART Yahama Official EWC Team; Team Number: 1; Bike: Yamaha YZF–R1; Riders: Karel Hanika, Marvin Fritz and Leandro Denis Mercado; Team Manager: Manfred Kainz
• 3^rd Place: Team Name: Yoshimura Sert Motul; Team Number: 12; Bike: Suzuki GSX-R 1000R; Riders: Gregg Black, Etienne Masson and Dan Linfoot; Team Manager: Damien Saulnier
• 4^th Place: Team Name: Kawasaki Webike Trickstar; Team Number: 11; Bike: KawasakiZX-10RR; Riders: Roman Ramos Alvaro, Christian Gamarino, Grẽgory Leblanc and Enzo De La Vega; Team Manager: Ryuji Tsuruta
• 5^th Place: Team Name: Autorace Ube Racing Team; Team Number: 76; Bike: BMW M 1000 RR; Riders: Naomichi Uramoto, Sylvain Guintoli, Hannes Soomer and Jẽrẽmy Guarnoni; Team Manager: Tsunetaka Igami
• 7^th Place: Team Name: F.C.C TSR Honda France; Team Number: 5; Bike: Honda CBR 1000 RR-R; Riders: Alan Techer, Corentin Perolari, John McPhee and Jordi Torres Fernandez; Team Manager: Toru Bovẽ
• 12^th Place: Team Name: Honda HRC; Team Number: 30; Bike: HondaCBR 1000 RR-R-SP; Riders: Takumi Takahashi, Jonathan Rea and Somkiat Chantra; Team Manager: Teruaki Matsubara
• 13^th Place: Team Name: Elf Marc VDS Racing Team/KM99; Team Number: 99; Bike: Yamaha YZF–R1; Riders: Randy De Puniet, Florian Marino, Alessandro Delbianco and Bo Bendsneyder; Team Manager: Kupper Mario
• 17^th Place: Team Name: Yamaha Factory Racing Team; Team Number: 21; Bike: Yamaha YZF–R1; Riders: Katsuyuki Nakasuga, Jack Miller and Andrea Locatelli; Team Manager: Wataru Yoshikawa
• 18^th Place: Team Name: Team PMS99 YAM Service; Team Number: 98; Bike: Yamaha YZF–R1; Riders: Marcus Delestre, Ryan Maher, Fausto Mincione and Timothee Monot; Team Manager: Loĩc Pouvillon
• 19^th Place: Team Name: SDG Team Harc-Pro. Honda; Team Number: 73; Bike: Honda CBR 1000 RR-R; Riders: Yuki Kunii, Teppei Nagoe and Keito Abe; Team Manager: Kotaro Honda
• 20^th Place: Team Name: Honda Asia-Dream Racing with Astemo; Team Number: 88; Bike: Honda CBR 1000 RR–R; Riders: Nakarin Atiratphuvapat, Khairul Idham Pawi and Mohammad Adenanta Putra; Team Manager: Makoto Tamada
• 21^st Place: Team Name: Team ATJ with NTT Docomo Business; Team Number: 40; Bike: Honda CBR 1000 RR-R-SP; Riders:Satoru Iwata, Koki Suzuki and Takuma Kunimine; Team Manager: Takahiro Nakatsuhara
• 22^nd Place: Team Name: S-Pulse Dream Racing Suzuki; Team Number: 95; Bike: Suzuki GSX-R 1000R; Riders: Sho Nishimura, Jonas Folger and Jẽrẽmy Guarnoni; Team Manager: Hideyuki Ogata
• 23^rd Place: Team Name: Marumae Team Kodama; Team Number: 50; Bike: YamahaYZF-R1; Riders: Yuta Kodama, Max Stauffer and Takumi Takahashi; Team Manager: Yuta Kodama
• 25^th Place: Team Name: KRP Sanyo Kogyo & RS-ITOH; Team Number: 23; Bike: Kawasaki ZX 10R; Riders: Yuto Sano, Katsuto Sano and Riku Sugawara; Team Manager: Kazunari Ito
• 26^th Place: Team Name: Astemo Pro Honda Si Racing; Team Number: 17; Bike: Honda CBR 1000 RR-R; Riders: Kohta Nozane, Taiga Hada and Kohta Arakawa; Team Manager: Shinichi Ito
• 27^th Place: Team Name: Honda Suzuka Racing Team; Team Number: 20; Bike: Honda CBR 1000 RR-R; Riders: Ben Young, Genki Nakajima and Maiku Watanuki; Team Manager: Kazuhiro Matsushita
• 28^th Place: Team Name: Shinsyuren with Totec; Team Number: 45; Bike: BMWM 1000 RR; Riders: Hinata Nakajima, Kyosuke Okuda and Isami Higashimura; Team Manager: Katsuyuki Yoshii

"On behalf of Bridgestone, I want to congratulate the BMW Motorrad World Endurance Team on earning a hard-fought championship victory," said Nico Thuy, Director Motorcycle at Bridgestone EMEA. “To all our partner teams who also gave an extraordinary effort out on the track – we are proud to stand behind you. Reliable tyres are a non-negotiable foundation for pushing the absolute limit in a series as grueling as the FIM EWC, and we are deeply honored that so many exceptional teams rely on Bridgestone to perform and endure."

Championship-grade tech

Bridgestone has fitted EWC teams with high-performance BATTLAX race tyres since 2017, establishing a proven track record of championship-winning success on the world's most demanding circuits. In 2026, Bridgestone served as the exclusive tyre supplier for 19 EWC teams, highlighting the trust these elite racing programmes place in the BATTLAX lineup to deliver consistent, winning performance in high-stakes endurance competition.

The FIM EWC places relentless demands on equipment, pushing tyres and riders to their absolute limits over non-stop eight- to 24-hour stretches. Engineered with advanced compound technology and high-rigidity architecture, Bridgestone race tyres deliver maximum traction, predictable handling and long-lasting durability through every stint. This precision engineering gives riders unwavering confidence to maintain a winning pace, regardless of shifting track temperatures, weather changes or variable surface conditions.

Driven by a passion for motorsports and sustainability

From world championship endurance racing to grassroots competitions, motorsports remain a vital proving ground for Bridgestone’s continuous pursuit of excellence. Bridgestone’s commitment extends beyond technical competition, actively nurturing global motorsport culture while collaborating with leading manufacturers and teams at every level to push the boundaries of tyre technology and durability.

Through these high-stakes partnerships, Bridgestone advances its "From Circuit to Street" concept. Testing advanced rubber compounds and structural designs under demanding endurance conditions, including dramatic day-to-night temperature shifts and unpredictable weather, allows Bridgestone engineers to accelerate the development of premium replacement tyres. This continuous innovation drives the future of sustainable, high-performance mobility for all riders.

_{¹ FIM stands for Fédération Internationale de Motocyclisme.}

Media information: Davis Adams-Smith, Director, Public Relations, Bridgestone

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

"Our customers increasingly operate across multiple product categories and expect a consistent experience wherever they engage with Bridgestone," said Mete Ekin, Group President EMEA. "By bringing our sales activities together under one European structure, we are creating a simpler, more connected organisation that will help us respond faster, collaborate more effectively and continue building strong partnerships with our customers."

Sanchini brings more than two decades of international leadership experience in the automotive and tire industry, with a career spanning Europe, the Middle East, Africa and India. Since joining Bridgestone in 2017, he has held a number of senior leadership positions across the business, including Managing Director of Bridgestone India.

Most recently, as Vice President leading the Consumer Replacement business in Europe, he has been instrumental in strengthening customer engagement, commercial performance, profitability and market growth across the region. His experience combines a strong track record of delivering results with a deep understanding of customers, markets and the complexity of operating across diverse European countries.

This appointment reflects Bridgestone's continued commitment to strengthening customer relationships, accelerating commercial execution and simplifying the way it operates across markets. In his new role, Sanchini will focus on delivering sustainable growth while building the capabilities and partnerships needed to support Bridgestone's long-term strategy and ambitions in Europe.

Media information: Sofie Bronserud, Communications Director, Bridgestone

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

Updated monthly, the monitor uses anonymised and aggregated commercial vehicle data to show how fleet operating conditions change over time. For fleet operators, even small shifts in reach or idling can quickly translate into lost productivity, higher fuel consumption and additional emissions. By focusing exclusively on repeat commercial journeys rather than general traffic, the monitor gives businesses and city stakeholders a clearer view of where urban operations are becoming easier or harder.

Users can rank cities, compare performance, and track changes over time using two key metrics:

• 15-Minute Reach measures how far a typical van or truck can travel in a fixed 15-minute period. A higher score means vehicles cover more ground in the same amount of time.
• Idling Intensity measures how much of a typical journey is spent stationary with the engine running. A higher percentage means more journey time is spent idling.
• The first 2026 findings show clear differences between cities and countries:
• Easiest cities for fleets: Based on average monthly rankings since the start of 2026, Zaragoza (Spain), Apeldoorn (The Netherlands) and Utrecht (The Netherlands), recorded the highest 15-Minute Reach scores.
• Most challenging cities for fleets: Berlin (Germany), Paris (France) and Kraków (Poland) recorded the lowest average 15-minute reach rankings in 2026.
• Poland improved across the board: Poland was the only country where every city analysed improved year-on-year for 15-Minute Reach, while maintaining stable or lower idling levels across almost every comparable month.
• Mixed results in Italy and declines in Germany: Rome and Milan, Italy, improved year-on-year for 15-Minute Reach, but Milan had Europe’s highest Idling Intensity: 21% of a typical journey was spent stationary with the engine on, compared with 16% in Paris, France. Berlin, Germany, ranked last overall for average 15-Minute Reach, while fleets in Munich, Leipzig and Hamburg covered 4.4%, 4.3% and 3.3% less ground respectively in 15 minutes than during the same period in 2025.

“The Webfleet Commercial Trip Monitor provides a clearer picture of urban mobility through the lens of fleet operations,” said Jan-Maarten de Vries, President Fleet Management Solutions at Bridgestone. “Commercial vehicles do not experience cities the way commuters and consumers do. They follow different routes, operate under different regulations, make multiple stops, and load and unload.

“When conditions change due to congestion, roadworks, low-emission zones, regulation or major events, fleet businesses often feel the impact first. Even relatively small changes can affect productivity, operating costs, fuel use and emissions.”

In addition to the two core metrics, users can explore individual cities in more detail, including trip volumes, distance driven, CO₂ emissions, fuel consumption and the local factors shaping operating conditions.

The Webfleet Commercial Trip Monitor draws on one of Europe's largest connected vehicle ecosystems and Webfleet’s more than 25 years of experience supporting European fleet businesses to turn data into better decisions.

Webfleet partnered with mobility intelligence specialist Mobito to develop the methodology and process the data. The methodology combines fleet data with advanced mobility analytics to identify meaningful trends in commercial vehicle movement across European cities.

The Webfleet Commercial Trip Monitor is updated monthly, free of charge and available now at webfleet.com.

About Webfleet

Webfleet is Bridgestone’s globally trusted fleet management solution. More than 50,000 businesses across the world use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. For more than 25 years it has been empowering fleet managers with data-driven insights that help them optimise their operations.

Webfleet contributes towards the delivery of The Bridgestone E8 Commitment. This broad, global corporate commitment clearly defines the value Bridgestone is promising to deliver to society, customers and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

More information at: webfleet.com. Follow us on X: @WebfleetNews and LinkedIn @Webfleet. For more information on Bridgestone corporation visit Bridgestone.com or the Bridgestone Newsroom.

About Mobito Technology

Mobito is a connected vehicle data intelligence platform that aggregates and transforms anonymised vehicle data into actionable intelligence for businesses, cities, road authorities, infrastructure operators and technology providers. Founded in 2020 and headquartered in Brussels, with offices in London and Athens, Mobito works with OEMs and telematics providers to deliver road condition, safety and movement intelligence products to customers across Europe and the US.

More information at: mobito.io. Follow Mobito on LinkedIn. Media enquiries: connect@mobito.io or via our contact form.     

Engineered for mobile all-terrain cranes, the new VHS3 is designed to enhance both vehicle and fleet performance. It delivers improved wear life, and contributes to reduced downtime and maintenance costs, while empowering operators to perform confidently in demanding environments.

Compared to its predecessor, the Bridgestone VHS2, the VHS3 provides an up to 12 per cent longer wear life.¹ Bridgestone has achieved this through a new, advanced rubber compound technology, alongside an optimised contact area that minimises irregular wear.

Bridgestone’s latest launch combines longer wear life with improved grip and stability on highways and off-road terrain¹, enabled by a new tread design with wide grooves and extended lug blocks.

The Bridgestone VHS3 is also 24 kilograms lighter than the VHS2² – helping fleets reduce fuel consumption and operational costs while maintaining the durability and improving on the load capacity of its predecessor. This is made possible by a lighter casing design, featuring a lighter belt construction.

"In our business, reliability, uptime and efficiency are critical. Bridgestone has been a trusted partner to Sarens for more than a decade. As the next generation crane tyre, the VHS3 is already delivering very promising results," said Bas Rijpma, Fleet Manager at Sarens Netherlands. "We have observed no irregular wear, the robustness we require for demanding heavy transport operations, and favourable fuel efficiency potential thanks to its lighter weight. Combined with the TPMS solution, which gives us real-time insight into tyre pressure and temperature, the VHS3 helps us optimise tyre performance and minimise downtime. Together with low noise levels, it gives us confidence that Bridgestone VHS3 is setting a new standard for crane tyre performance."

Bridgestone’s new VHS3 crane tyre will be available from September 2026 in size 445/95R25 178F.

_{¹ Based on internal field testing comparing operational hours and wear for the Bridgestone VHS2 tyre vs. the Bridgestone VHS3 tyre.}

_{² Tyre weight based on internal data comparing VHS2 vs. VHS3.}

Media information: Davis Adams-Smith, Director, Public Relations, Bridgestone

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

Fleet Insights helps transport operators see where performance can improve, combining benchmarking with AI-powered guidance. Asset Management 360 brings vehicles, trailers, equipment and other powered and non-powered assets together in a single platform, helping businesses improve visibility, utilisation and control across their operations.

Under the theme “See more. Know more. Do more. Advanced fleet management the easy way”, Webfleet will demonstrate how connected fleet and asset data can help transport operators move from visibility to decisive, meaningful action.

“Transport operators have more data than ever before, but data alone doesn't improve performance,” said Jan-Maarten de Vries, President of Fleet Management Solutions at Bridgestone.

“The role of the fleet manager is evolving from monitoring operations to driving operational intelligence. By combining connected vehicle and asset data with advanced analytics and artificial intelligence, we can help our customers identify what to focus on, understand where action is needed and make faster, smarter decisions that improve business performance.”

Fleet Insights links benchmarking with AI-powered recommendations

Fleet Insights is a new analytics solution within Webfleet that turns complex fleet data into clear, actionable performance insights. It brings key performance indicators, peer benchmarking and performance trends together in a single view. As fleets generate increasing volumes of data, it helps fleet managers quickly identify performance gaps and decide which actions are likely to have the greatest operational impact.

Using more than 200 anonymised fleet profiles, it shows fleet managers how their performance compares to similar operations, matched by fleet size, vehicle mix, industry, geography and road use.

Fleet Insights builds on Webfleet’s AI-powered Fleet Advisor introduced in 2025. Fleet Advisor lets users ask questions of their fleet data and receive immediate answers. Users can move directly from any insight on the Fleet Insights dashboard to Fleet Advisor to explore vehicle, driver and operational performance in more detail.

Fleet Insights is now available across all Webfleet markets.

Further updates are planned for availability at the end of October: AI-powered recommendations in Fleet Advisor will help managers identify root causes and prioritise the actions most likely to improve performance. Together, these capabilities help fleet managers ask questions of their data, see where action is needed and get clear recommendations to act on.

Asset Management 360 previewed: All vehicles and movable assets in one place

Asset Management 360 will enable businesses to manage vehicles, trailers, equipment and other powered and non-powered assets from a single platform. Bringing location and utilisation data together will help operators reduce admin work, locate equipment faster and make better use of their assets.

Asset Management 360 is being previewed at IAA TRANSPORTATION 2026 ahead of its planned launch in the coming months. It will include LINK 330, a compact, battery-powered tracking device for non-powered assets such as containers, construction equipment and small trailers. With this addition, businesses will be able to take control of all vehicles and movable assets in one place.

Webfleet at IAA TRANSPORTATION 2026

Webfleet will exhibit under the Bridgestone umbrella in Hall 12 Booth B63, while its reseller network will represent the company in Hall 25.

Alongside Fleet Insights and Asset Management 360, Webfleet will demonstrate technologies for predictive maintenance, driver management and coaching, compliance, video telematics, fuel and CO₂ reporting, and transport management integrations.

Webfleet executives will also contribute to the IAA programme:

• 16 September, 12pm, main stage, hall 18: Jan-Maarten de Vries, President Fleet Management Solutions at Bridgestone, will present on how the role of the fleet manager is evolving into that of an operational intelligence leader.
• 17 September 12pm, Transport Forum, Industry Stage, hall 13: Wolfgang Schmid, Head of Central Region at Webfleet, will join a panel discussion exploring the role of artificial intelligence in the transport industry.

Visitors can explore the full range of Webfleet solutions at IAA Transportation in Hannover, Germany from 15 to 20 September. The media day will be held on 14 September.

About Webfleet

Webfleet is Bridgestone’s globally trusted fleet management solution. More than 50,000 businesses across the world use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. For more than 25 years it has been empowering fleet managers with data-driven insights that help them optimise their operations.

Webfleet contributes towards the delivery of The Bridgestone E8 Commitment. This broad, global corporate commitment clearly defines the value Bridgestone is promising to deliver to society, customers and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

More information at: webfleet.com. Follow us on X: @WebfleetNews and LinkedIn @Webfleet. For more information on Bridgestone corporation visit Bridgestone.com or the Bridgestone Newsroom.

Elevating the track performance of the Bridgestone Potenza Race, the Potenza Race R combines a motorsport-inspired compound with a new aggressive pattern for extreme dry grip and handling. The result is a high-grip tyre offering fast warm-up and consistent times from the first to last lap, maximising the Revuelto SV’s capabilities and delivering incredible track performance to drivers. The Bridgestone Potenza Race R achieves this while remaining fully homologated for public roads.

As Lamborghini’s Official Technical Partner and exclusive tyre supplier for all Lamborghini supercars, Bridgestone is the exclusive tyre partner for the manufacturer’s latest V12 Super Veloce. Bridgestone has developed a bespoke tyre line-up for the Revuelto SV, combining the Potenza Race R with the ultra-high-performance Potenza Sport and the Blizzak LM005 winter tyre for year-round performance.

Powered by a V12 hybrid and shaped by Lamborghini’s racing DNA, the Revuelto SV is the fastest and most powerful production Lamborghini ever built in Sant’Agata Bolognese. The supercar delivers a top speed of more than 345 km/h, accelerating from 0 to 100 km/h in just 2.4 seconds.

“The Lamborghini Revuelto SV is the perfect vehicle to introduce our new, bespoke Bridgestone Potenza Race R and showcase what it can do. And Lamborghini has been a brilliant partner in helping bring our vision to life,” said Adrien Thormann, Director of OE Sales at Bridgestone Europe. “In 2023, Lamborghini chose Bridgestone as exclusive tyre partner for the Revuelto, its first-ever super sports V12 HPEV. Three years later, the incredible Revuelto SV launches with Bridgestone as sole tyre partner once again.”

Complementing the track-focused Lamborghini-spec Potenza Race R, tailor-made Bridgestone Potenza Sport tyres bring the thrill of the Revuelto SV to the open road. The ultra-high-performance fitment delivers exceptional high-speed performance and steering precision on both dry and wet surfaces. Revuelto SV drivers can select the custom Potenza Sport with Bridgestone’s Run Flat Technology (RFT). RFT enables drivers to continue safely after a puncture for 80km at up to 80kph with 0-bar pressure.¹

Completing the line-up, Bridgestone has developed a bespoke Blizzak LM005 winter fitment, delivering top performance for Revuelto SV drivers in challenging winter conditions.

Bridgestone’s fitments feature the unique Lamborghini marking – highlighting their exclusive development – and are available in 20 and 21-inch (front-rear) sizes: 265/35 ZR20 (99Y) and 345/30 ZR21 (111Y). All four fitments were developed and manufactured in Italy. 

“At Lamborghini, Super Veloce signifies extreme performance, which is perfectly embodied by the new Revuelto SV,” said Alessandro Farmeschi, Automobili Lamborghini Revuelto Product Line Director. “Every detail has been optimised – from aerodynamics and power delivery to the bespoke Bridgestone tyre line-up that matches the vehicle’s extraordinary capabilities. The pairing of the Revuelto SV and the new Bridgestone Potenza Race R reflects our shared commitment to engineering at the cutting edge of performance.”

The Revuelto SV’s bespoke Bridgestone tyre line-up was developed using Bridgestone’s proprietary Virtual Tyre Development (VTD) technology. VTD improves both the efficiency and sustainability of the tyre development process. The technology can lead to an up to 60 per cent reduction in raw material consumption and CO2 emissions in the development phase. 

Following the historic Fenomeno Roadster, the Revuelto SV marks the second Bridgestone-Lamborghini collaboration to be announced this year and represents the latest milestone in their six-year partnership. Since first working together on the Huracán STO in 2021, Bridgestone and Lamborghini have partnered across some of the brand’s most advanced supercars, including the Revuelto, Temerario and Fenomeno. 

_{¹ Driving distance after a puncture may vary depending on vehicle load, outside temperature, and when the TPMS is triggered.} 

Media information: Davis Adams-Smith, Director, Public Relations, Bridgestone

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

At the sixth edition of the IoMobility Awards 2026 in Italy, held as part of Next Mobility Exhibition alongside Transpotec Logitec, Webfleet was named among the top three companies in the Fleet Management Software & Services category.

Webfleet also received the special AI NOW Award, presented by networking partner Digital Voice for its use of artificial intelligence in transport and logistics.

The judges described the company as “a European benchmark for the digital transformation of corporate fleets, capable of combining technological innovation, environmental responsibility and sustainable development”.

In Poland, Webfleet Video won the Technologies Enhancing Road Safety category at Fleet Derby 2026, marking the third time it has secured the title and continuing Webfleet’s six-year run of recognition at the awards.

Fleet Derby is a nationwide online awards programme in which fleet managers, business owners, directors and other representatives of the fleet and automotive sectors vote for leading products, services and technologies.

Webfleet Video combines connected vehicle cameras with artificial intelligence to detect potential road and driving risks in real time. It can alert drivers to hazards while giving fleet operators insights to support safer driving.

“These awards demonstrate how connected data and AI empower fleet managers and drivers to operate more safely and make better decisions every day,” said Jan Maarten de Vries, President of Fleet Management Solutions at Bridgestone.

“Recognition in Italy and Poland reflects the strength of our teams and underlines Webfleet’s commitment to acting as a trusted advisor to fleets, making complex technology easy to use, and enabling fleets to take informed decisions for safer, more efficient and sustainable operations across Europe.”

About Webfleet

Webfleet is Bridgestone’s globally trusted fleet management solution. More than 50,000 businesses across the world use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. For more than 25 years it has been empowering fleet managers with data-driven insights that help them optimise their operations.   

Webfleet contributes towards the delivery of The Bridgestone E8 Commitment. This broad, global corporate commitment clearly defines the value Bridgestone is promising to deliver to society, customers and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.  

More information at: webfleet.com. Follow us on X: @WebfleetNews and LinkedIn @Webfleet. For more information on Bridgestone corporation visit Bridgestone.com or the Bridgestone Newsroom.  

Topics included in the 2026 Bridgestone Integrated Report

• The Business Environment and New Management Structure
• Message from the Global CEO and Executive Officers
• Value Creation in Line with Mid Term Business Plan (2024-2026)
• Bridgestone-Like Harmony with Stakeholders
• Governance
• Financial / Non-Financial Data

The 2026 Bridgestone Integrated Report (English) is available from here.

With the "Bridgestone E8 Commitment," Bridgestone commits to realizing sustainable society by co-creating value together with employees, society, its partners and customers.

_{^*1 Reporting period: January 1, 2025 – December 31, 2025 (Some information may include periods before or after this timeframe)}

About Bridgestone Corporation

Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 116,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

Eligible vehicles with factory-fitted connectivity are activated using the vehicle identification number (VIN). From there, Webfleet services are available within minutes. This simplifies onboarding and provides fleet operators with fast, easy and secure access to vehicle data. These data insights help businesses improve operational efficiency, reduce operating costs and support safe and sustainable driving.

Jan-Maarten de Vries, President Fleet Management Solutions at Bridgestone, said: “We always aim to make connecting vehicles to Webfleet as quick and easy as possible. Adding six Volkswagen Group brands to OEM.connect serves that goal perfectly. Fleet operators get immediate access to valuable data that helps them optimise their operations.

This collaboration represents an important step in expanding our OEM.connect ecosystem, enabling fleets to adopt connected services faster and with less complexity.”

Lasse Schmidt van Hülst, Lead Sales & Key Account Management at Volkswagen Group Info Services AG, added: “Combining our vehicle data with Webfleet’s advanced fleet solutions supports the continued development of connected fleet services across Europe. By making vehicle data available through trusted partners, we are helping fleet operators improve performance, while ensuring secure and compliant data use.”

The solution also supports mixed fleets. Whether a business runs with models from a single brand or a combination from different manufacturers, everything is visible and manageable in one place: inside the Webfleet platform or through the Webfleet mobile app.

With OEM.connect, fleets using Volkswagen Group vehicles can benefit from a range of Webfleet features, including:

• Monitoring fuel level to keep operating costs under control
• Tracking EV battery levels to keep electric vehicles running smoothly
• Improving fleet performance with deeper visibility and reporting
• Reducing downtime through proactive vehicle‑health notifications

OEM.connect for Volkswagen Group vehicles is available for all Webfleet customers across Europe.

About Webfleet

Webfleet is Bridgestone’s globally trusted fleet management solution. More than 50,000 businesses across the world use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. For more than 25 years it has been empowering fleet managers with data-driven insights that help them optimise their operations.   

Webfleet contributes towards the delivery of The Bridgestone E8 Commitment. This broad, global corporate commitment clearly defines the value Bridgestone is promising to deliver to society, customers and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.  

More information at: webfleet.com. Follow us on X: @WebfleetNews and LinkedIn @Webfleet. For more information on Bridgestone corporation visit Bridgestone.com or the Bridgestone Newsroom.  

About Volkswagen Group Info Services AG

Volkswagen Group Info Services AG serves as the central interface for vehicle data within the Volkswagen Group. Founded in 2019 as a subsidiary of CARIAD SE and active in its current form since 2021, it acts as the primary contact and contracting partner for cross-brand data products of the Volkswagen Group. Additionally, it serves as an initiator and partner for software providers developing their own data-based business models and process improvements related to the Group's vehicles. On the "Data Hub" drivesomethinggreater.com, static and dynamic vehicle data from the brands Volkswagen Passenger Cars, Volkswagen Commercial Vehicles, Seat, Cupra, Skoda, and Audi are consolidated for scalable use and provided in a standardized format.

The Fenomeno Roadster is the most exclusive and powerful open top Lamborghini model ever produced, with just 15 units planned, each featuring a 1080 CV V12 hybrid powertrain. To optimise the supercar’s immense capabilities for real-world driving, Bridgestone has developed bespoke Potenza Sport ultra-high-performance tyres, combining exceptional high-speed performance with excellent steering response and precision.

The Potenza Sport fitment is paired with a bespoke new-generation semi-slick Bridgestone Potenza tyre that is engineered to deliver outstanding track-level performance. Building on Bridgestone’s extensive heritage and expertise in motorsport, this high-grip tyre unlocks the Fenomeno Roadster’s full performance potential on the track, while remaining fully homologated for public roads.

“As Lamborghini’s Official Technical Partner, and exclusive tyre supplier for its complete supercar range, our role is to help Lamborghini drivers experience phenomenal performance,” said Adrien Thormann, Director of OE Sales at Bridgestone EMEA. “Leveraging Bridgestone’s decades-long motorsports legacy and the pedigree of our iconic Potenza family, these premium tyres deliver exactly that for the immense Fenomeno Roadster – both on the road and track.”

The Fenomeno Roadster’s Potenza Sport fitment is available in 265/30 ZRF21 (front) and 355/25 ZRF22 (rear) sizes; its semi-slick, track-oriented fitment is available in 20- and 21-inch sizes. Lamborghini Fenomeno Roadster drivers can choose the bespoke Potenza Sport tyre with Bridgestone's Run-Flat Technology (RFT). RFT enables drivers to continue driving safely after a puncture for 80km at up to 80kph with 0-bar pressure.¹ Both Bridgestone fitments feature the unique Lamborghini marking on their sidewall to highlight their exclusive development.

The custom Potenza fitments were developed and manufactured in Italy, applying Bridgestone’s proprietary Virtual Tyre Development (VTD) technology. VTD improves both the efficiency and sustainability of the tyre development process.

“At Lamborghini, unlocking performance is never down to one component – it’s the result of precise engineering working in harmony, and tyres play a decisive role,” said Christian Mastro, Lamborghini’s Marketing Director. “Through deep collaboration, our partnership with Bridgestone delivers bespoke solutions that fully express each vehicle’s character and the Lamborghini DNA. The Fenomeno Roadster is the latest example of how we continue to push boundaries together.”

The Fenomeno Roadster marks the latest in a long series of collaborations between Lamborghini and Bridgestone across six years of partnership. Beginning with the Huracan STO in 2021, OE collaborations between Bridgestone and Lamborghini also include the Revuelto, Temerario, Fenomeno and various other models. Today, Bridgestone is exclusive tyre supplier for Lamborghini’s complete supercar range.

Lamborghini's latest supercar was revealed at Lamborghini Arena 2026, held at the iconic Imola Circuit. Bridgestone served as Official Lamborghini Arena Partner for this year’s event.

¹ Driving distance after a puncture may vary depending on vehicle load, outside temperature, and when the TPMS is triggered.

Media information: Jessica Vandenbruggen, PR & Communications Manager, Bridgestone EMEA: +32 489 10 19 94

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

Fine-tuned to unleash the MCPURA’s incredible performance are tailor-made Bridgestone Potenza Sport tyres. Combining Bridgestone's decades of motorsport expertise with advanced tread and compound technology, these bespoke tyres are engineered to enhance vehicle handling, control and driving dynamics to maximise the super sportscar’s overall performance.

“Custom-engineered fitments like these are a brilliant example of our innovation and R&D capabilities, said Adrien Thormann, Director of OE Sales Europe at Bridgestone EMEA. “We’re happy to bring our extensive experience to Maserati drivers as well as to all our customers as the knowledge gained in developing this kind of bespoke ultra-high-performance tyre directly feeds into our award-winning replacement portfolio.”

Delivering exhilarating driving performance

The bespoke Bridgestone Potenza Sport fitment features an advanced asymmetric tread pattern, engineered to deliver precise steering feedback and high cornering stability. The tread layout is specifically tuned to manage load transfer under demanding driving conditions, ensuring consistent performance across a wide operating window. A custom‑developed Bridgestone compound and tailor‑made carcass construction optimise contact patch distribution and thermal stability. This enables the Maserati MCPURA to achieve faster, more consistent lap times with uncompromised driver confidence and control.

Development leveraged Bridgestone’s advanced Virtual Tyre Development and predictive simulation tools, supporting early design optimisation and faster alignment on the final specification. Final validation through joint on‑track testing confirmed exceptional dynamic performance, particularly under high lateral loads, while maintaining stability at elevated speeds – a key attribute for a vehicle of this calibre.

The result is an ultra‑high‑performance tyre that unlocks an uncompromising balance of precision, speed and stability.

The Maserati MCPURA project builds on a long-standing collaboration between Bridgestone and Maserati, with Bridgestone previously developing custom-made tyres for the Maserati MC20, Maserati Grecale and Maserati Grecale Folgore.

Developed and manufactured in Europe, the MCPURA’s custom fitment is available in size 245/35 ZR20 95Y for its front axis and 305/30 ZR20 103Y for the rear. The Bridgestone bespoke tyres feature the distinctive ‘MGT’ (Maserati Genuine Tyres) marking on their sidewall – highlighting the tyre’s exclusive development for Maserati.

Media information: Jessica Vandenbruggen, PR & Communications Manager, Bridgestone EMEA: +32 489 10 19 94

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

Bridgestone’s new VT-TRACTOR XXL tyres deliver exceptional traction, extended wear life and enhanced durability. The expanded range also delivers an optimised rolling circumference for ideal lead percentage across front and rear tyre combinations. 

“Today, farmers operate larger, more powerful tractors and need tyres that can keep up – doing more and going further in demanding conditions,” said Andrea Marconcini, Director Agriculture at Bridgestone EMEA. “Our updated VT-TRACTOR range is engineered to enable faster, more efficient work in the field, together with a longer service life that reduces long-term costs.”  

Underpinned by Advanced Tyre Engineering 

The performance benefits of Bridgestone’s new VT-TRACTOR XXL tyres are enabled by a range of advanced design features. 

Developed using robust Bridgestone design criteria and virtual 3D simulation, the tyres incorporate a deeper tread depth and wider tread width, ensuring excellent cooperation between traction and wear. A patented involute lug design delivers up to 12 per cent more lug volume than competitors¹, maximising traction while minimising energy loss and maintaining performance over time.  

The enhanced durability of the expanded range is enabled by Bridgestone’s unique S-LINE bead profile. This provides greater flexibility at lower pressures, helping to reduce soil compaction while maintaining durability under heavy and changing loads, and preventing rim slip. The strong bead profile combines with a high durability casing construction that ensures even pressure distribution over soil footprint, improving both field performance and tyre longevity, and preventing both circumferential and shoulder cracks. The new XXL range’s optimised rolling circumference ensures proper traction, reduces tyre wear, prevents driveline stress and improves fuel efficiency, while maintaining steering precision and overall vehicle stability. 

The XXL tyres are compatible with Central Tyre Inflation Systems (CTIS), allowing operators to adjust pressure easily for different applications. 

VT-TRACTOR’s XXL sizes will be produced in Bridgestone’s Puente San Miguel plant in Spain, following recent enhancements to the site’s manufacturing capabilities. This includes advanced production technology and specialised equipment to produce large-diameter tyres, enabling Bridgestone to expand its portfolio into the 44- and 46-inch segment. 

Bridgestone’s new VT-TRACTOR XXL sizes will be introduced progressively from April 2026, expanding coverage for high-horsepower tractors and ensuring compatibility with a wider range of modern agricultural machinery. 

_{¹ Based on Bridgestone measurement tests conducted on Bridgestone VT-TRACTOR, Michelin AXIOBIB2 and Trelleborg TM1060 VF750/70R44 and VF900/65R46 tyres.}

Media information: Jessica Vandenbruggen, PR & Communications Manager, Bridgestone EMEA: +32 489 10 19 94

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

The new longer-lasting Bridgestone Duravis Winter Drive truck tyre provides a 15 per cent mileage improvement over its predecessor, the Bridgestone RW-DRIVE 001.¹ This is combined with a three per cent reduction in rolling resistance compared to its previous generation¹, helping fleets decrease fuel consumption and carbon emissions. The Duravis Winter Drive is also engineered to deliver snow traction throughout its full lifecycle, further reducing the risk of vehicle downtime.

“Now more than ever, European fleets need both predictable, reliable performance and solutions that can help reduce operational costs. That’s why we’ve engineered a tyre that consistently and efficiently performs from the very first kilometre to the last,” said Waqqas Ahmad, VP Commercial, Bridgestone EMEA. “The Duravis Winter Drive is built to keep vehicles running and help fleets stay on the move with confidence.”

Powered by a New Pattern Design and ENLITEN Technology

The Bridgestone Duravis Winter Drive’s performance upgrades are made possible by a new pattern design, tailored compound and the integration of Bridgestone’s ENLITEN Technology. ENLITEN is a next-generation suite of technologies delivering customised and uncompromised tyre performance while enhancing sustainability and ensuring future-readiness across Bridgestone EMEA’s tyre portfolio.

Engineered with state‑of‑the‑art technologies, the Bridgestone Duravis Winter Drive offers improved traction capability until end of life thanks to a new sipes geometry. The tyre is also engineered with a higher contact area, increased tread depth and variable groove angles to enhance its wear life and extend mileage. Tailored compound technology in the Duravis Winter Drive combines with interlocking centre ribs to reduce rolling resistance and enhance fuel efficiency.

To further extend tyre life, reduce operational costs and support more sustainable fleet management, the tyre is engineered for regroovability and multiple retreads, and designed for year-round use. The retreadable design enables fleets to extend tyre lifespans, reduce waste and lower overall operational costs, supporting fleets in their commitment to reducing environmental impact. Furthermore, with integrated RFID the Bridgestone Duravis Winter Drive is digital ready.

The Bridgestone Duravis Winter Drive will be available from May 2026 in size 315/80 R22.5. Additional sizes will be rolled out in August 2026.

_{¹ Based on internal field evaluation and testing (MTF941), in size 315/80R22.5, comparing Duravis Winter Drive with predecessor RW-DRIVE 001. Based on internal field evaluation and testing (MTF957), in size 315/80R22.5, conducted in Sweden / Finland, finalised in September 2025, comparing Duravis Winter Drive with predecessor W990.}

Media information: Jessica Vandenbruggen, PR & Communications Manager, Bridgestone EMEA: +32 489 10 19 94

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

The tyre provides outstanding safety and control across all seasons, delivering a best-in-class EU label A-grade wet grip performance, excellent dry braking, and full winter-readiness that’s evidenced by 3PMSF and M+S certifications. The Duravis Camper All Season’s capabilities in the wet are made possible by a high-silica content compound, supported by high-volume shoulder slots for better water evacuation. Refined pattern stiffness enables the tyre’s dry braking performance, while a directional V‑shaped pattern delivers its snow mobility.

“From solo travellers to families, camper users seek safety and unhindered mobility on the road above all else – whether it’s a weekend getaway or a once-in-a-lifetime road trip,” said Stefano Sanchini, Vice President Consumer Replacement at Bridgestone EMEA. “The Duravis Camper All Season is built around these needs enabling drivers to live memorable adventures across the seasons. By combining durability and mileage capabilities, the Duravis range is known for innovations tailored to motorhomes. It gives camper users the confidence to journey further, whenever and wherever they choose.”

Designed to carry heavy loads, Bridgestone’s latest launch is engineered with a reinforced carcass construction that enhances the tyre’s longevity. To handle long parking periods, the Duravis Camper All Season also applies an optimised pattern design. The tyre features the CP (Camping Pneu) marking on its sidewall, indicating that it is specifically engineered for the unique demands of motorhomes.

Bridgestone Duravis Camper All Season also provides excellent tyre longevity – unlocking longer-term cost savings for motorhome owners. This is enabled by the tyre’s high pattern stiffness and a balanced contact pressure distribution, providing an even wear profile. A sidewall protector rib is integrated into the Duravis Camper All Season’s design to protect against curb impacts.

With an EU label B-grade in rolling resistance, the Bridgestone Duravis Camper All Season brings low rolling resistance and impressive energy efficiency to motorhome owners. This is paired with enhanced comfort on the road thanks to a best-in-class EU label A-grade performance in exterior noise.

The tyre’s capabilities are also made possible by the application of Bridgestone’s ENLITEN Technology, a next-generation technology revolutionising how Bridgestone engineers tyres. Applied to the Duravis Camper All Season, ENLITEN delivers customised and uncompromised tyre performance while enhancing sustainability and ensuring the tyre’s EV-readiness.

Developed at Bridgestone’s R&D Centre in Italy, the Bridgestone Duravis Camper All Season will be available as of June 2026 in four sizes across 15- and 16-inch rim diameters to answer the ever-growing demand for motorhome tyres across Europe.

Media information: Jessica Vandenbruggen, PR & Communications Manager, Bridgestone EMEA: +32 489 10 19 94

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

This follows a landmark season in which the Bridgestone-supported Yamalube YART Yamaha EWC Official Team secured the EWC title after a dramatic finale at the Bol d’Or. Racing on Bridgestone BATTLAX tyres, Yamalube YART Yamaha’s victory marked the sixth time and the fifth consecutive year that a Bridgestone-equipped team has claimed the EWC crown. Last year, Bridgestone-supported teams dominated the championship standings, taking five of the top six positions overall.

“The FIM Endurance World Championship represents the ultimate proving ground for tyre performance, durability and innovation. The 2025 season once again demonstrated the consistency and capability of Bridgestone tyres under the toughest racing conditions,” said Nico Thuy, Director Motorcycle at Bridgestone EMEA. “Following this success, we are proud to offer our expertise and top-performing tyres to seven teams for 2026.”

Bridgestone BATTLAX racing tyres are engineered with advanced materials and construction technologies. This delivers maximum grip, consistent performance and exceptional durability throughout entire race distances – a must for endurance races lasting up to 24 hours. Designed to perform across varying weather and track conditions, they provide riders with the confidence to push to the limit in every stint.

Supporting seven of the leading EWC teams

The 2026 season will see Bridgestone act as tyre supplier to the following seven teams:

• AutoRace Ube Racing Team: Kicking off its collaboration with Bridgestone, the 2026 rider lineup includes Naomichi Uramoto, who finished third overall in the JSB1000 last season, alongside BMW Motorrad Motorsport factory riders Sylvain Guintoli and Hannes Soomer.
• BMW Motorrad World Endurance Team: The BMW Motorrad World Endurance Team came very close to the World Championship last season. The lineup of the #37 BMW M 1000 RR changes only in one spot for 2026. Michael van der Mark joins BMW veteran Markus Reiterberger, Steven Odendaal, with Hannes Soomer as the fourth rider.
• F.C.C. TSR Honda France: This team became the first Japanese team to win the FIM EWC in 2017-2018. For 2026, Alan Techer, Corentin Perolari, and John McPhee will share the #5 Honda CBR 1000 RR-R. Scottish rider McPhee is the newest addition to the team.
• Kawasaki Webike Trickstar: For the Kawasaki Webike Trickstar 2026 team, Roman Ramos continues to provide consistency, Grégory Leblanc brings experience, Christian Gamarino remains the offensive rider, and Enzo De La Vega adds further valuable experience.
• KM99 Yamaha: Newly supported by Bridgestone, the KM99 Yamaha 2026 rider lineup includes Florian Marino, who brings experience from Superbike and Supersport championships, and Randy De Puniet, who is a veteran of 140 MotoGP and 250 cc class starts with more than 20 podiums. The duo adds experience alongside Italian Superbike Champion, Alessandro Delbianco and fourth rider Bo Bendsneyder.
• Yamalube YART Yamaha EWC Official Team: Yamalube YART has proved to be an incredibly strong team, taking last year’s FIM EWC crown. For the 2026 season, Leandro Mercado joins the team. He accompanies Karel Hanika and Marvin Fritz as they look to defend their title with the #1 plate on the bike.
• Yoshimura SERT Motul: Yoshimura SERT Motul will continue its journey in 2026 with an unchanged rider lineup. That includes Gregg Black, Étienne Masson, and Dan Linfoot, who contributed to recent successes, with Cocoro Atsumi as reserve rider.

‘From Circuit to Street’: Turning racing innovation into road performance

Bridgestone uses racing as a mobile laboratory to refine its tyre technology under extreme conditions. These innovations are then transferred to future tyres available to all riders under the “From Circuit to Street” concept. The FIM EWC includes races that last between eight and 24 hours. This places immense and sustained stress on tyres, creating ideal conditions to test and develop advanced compounds, construction technologies and durability solutions.

This racing expertise has directly influenced the development of Bridgestone’s latest and most advanced motorcycle tyres. This includes the brand-new RACING BATTLAX V03, which is Bridgestone’s track-only flagship slick tyre. Riders benefit from unrivalled grip and faster lap times, with a newly developed rear ‘SPRINT spec’ for maximum performance. Also new to this year is the BATTLAX RACING STREET RS12, a road-legal premium sports tyre that brings race-bred technology, offering the highest dry grip performance in Bridgestone’s road lineup.

The 2026 EWC season will run as follows:

• 18 April: 24 Heures Motos, Le Mans, France
• 6 June: 8 Hours of Spa Motos, Circuit de Spa-Francorchamps, Belgium
• 5 July: Cuca-Cola Suzuka 8 Hours, Suzuka race track, Japan
• 19 September: the Bol d'Or, Circuit Paul Ricard, France

[1] FIM stands for Fédération Internationale de Motocyclisme.

Media information: Jessica Vandenbruggen, PR & Communications Manager, Bridgestone EMEA: +32 489 10 19 94

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

Bridgestone’s ultra-high-performance tyre, tested on a Mazda MX-5 in the size 205/45R17, was among seven tyres that were tested by sport auto and was the only tyre in the test field to receive the top rating of ‘outstanding’, scoring 9.2 points.

The test experts at sport auto praised the Potenza Sport EVO for its exceptionally well-balanced performance. They highlighted its dynamic driving characteristics, describing it as ‘a very safe yet highly engaging tyre – our clear number one.’ The team were especially impressed by the tyre’s high level of grip and precise control in dynamic driving situations. They described the ultra-high-performance tyre as ‘a highly engaging tyre with strong grip reserves on both wet and dry surfaces’, which is also ‘finely controllable through load changes.’

The new Bridgestone premium tyre also demonstrated impressive performance in wet conditions, delivering short braking distances, outstanding cornering grip and strong safety reserves in aquaplaning situations.

Building on the multi-award-winning Potenza Sport, the new Bridgestone Potenza Sport EVO offers enhanced sports performance, wet control, longevity and fuel/energy efficiency, alongside expanded size range. Available since January 2026, the Bridgestone Potenza Sport EVO with ENLITEN Technology delivers exceptional control at high speeds, maintaining vehicle stability both in straight lines and through corners. The tyre also provides outstanding wet grip, achieving a best-in-class EU label A-grade. Compared to the multi-awarded Potenza Sport, it achieves a five per cent shorter braking distance on wet roads and a two per cent shorter braking distance in the dry.¹

These performance improvements are matched by enhanced longevity, offering 15 per cent greater mileage than its predecessor¹ – equivalent to around 6,000 additional kilometres.² The tyre also improves fuel efficiency and extends the EV driving range thanks to up to a six per cent reduction in rolling resistance.³

^{*1 Based on internal tests carried out on Bridgestone Potenza Sport EVO vs Bridgestone Potenza Sport, ref. size 235/35 ZR19.}

^{*2 Actual tyre mileage depends on several factors like driving style, asphalt characteristics, ambient conditions.}

^{*3 Based on internal tests carried out on Bridgestone Potenza Sport EVO vs Bridgestone Potenza Sport, ref. size 245/35 R18}

Media information: Jessica Vandenbruggen, PR & Communications Manager, Bridgestone EMEA: +32 489 10 19 94

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

In top-tier racing, Bridgestone supplies tires under both the “Bridgestone” and “Firestone” brands. The company’s “Bridgestone” tires power Japan’s premier four-wheel racing series, SUPER GT, where teams equipped with Bridgestone Potenza tires have achieved an unprecedented fifth overall series championship in both the GT500 and GT300 classes. On two wheels, Bridgestone BATTLAX-equipped teams have captured the series championship for the fifth consecutive year—and sixth time overall—in the world’s most prestigious endurance motorcycle race, the FIM^*1 Endurance World Championship (EWC). Meanwhile, the “Firestone” brand, with its 125-year legacy, remains the exclusive tire supplier for the iconic NTT INDYCAR^® SERIES^*2, including the legendary INDY500, supporting the heritage of another exciting motorsports.

Comment from Hiroshi Imai, Vice President and Senior Officer, Global Motorsports Bridgestone Corporation

Motorsports is the ultimate team sport. Everyone involved will come together as ‘One Team,’ embracing the challenge of motorsports with passion and supplying tires we have poured our hearts and souls into. We hope to bring joy to drivers, riders, teams, and all the fans who come to witness the thrill of racing. I feel as if I’m rolling along with our tires on the track! This year, we are also sharing the voices of 10 of our teammates who work in motorsports tire structural design, material development, production, and motorsports operations. Please look forward to the efforts of our dedicated teammates who face tires every day, and their passion through “Genbutsu-Genba^*3” to pursue the ultimate in tire performance .

Motorsports is the “origin” of Bridgestone as a tire manufacturer, and the “Challenge to the Extreme.” We are driven by our “Passion to Turn the World^®”—a message that expresses the commitment to enjoying racing, striving for victory, pushing the limits, and supporting a sustainable mobility society together with the company’s teammates and partners. Under this message, Bridgestone will continue to demonstrate the spirit of challenging itself to new extremes through sustainable global motorsports activities, building trust and empathy with all those who share that passion.

Through our sustainable global motorsports activities, Bridgestone remains committed to its “Bridgestone E8 Commitment” ^*4, specifically to “Emotion: Supporting exciting and moving mobility experiences.” Now and always, the company will continue to pour boundless passion into motorsports.

_{^{*1        FIM stands for Fédération Internationale de Motocyclisme.}}

_{^{*2        Bridgestone has an agreement to act as the exclusive tire supplier for the NTT INDYCAR® SERIES until 2030. 
2024.9.13 Firestone to Continue as NTT INDYCAR® SERIES Exclusive Tire Supplier through Long-Term Extension}}

_{^{*3        One of the Foundations from The Bridgestone Essence (Corporate Philosophy). “Genbutsu-Genba (Decision-Making Based on Verified, On-Site Observations)”}}

_{^{https://www.bridgestone.com/corporate/philosophy/}}

_{^{*4        The Bridgestone Group established its corporate commitment, the "Bridgestone E8 Commitment," to help it realize its vision: "Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company." This commitment will serve as the Group's axis to drive management while earning the trust of future generations. The "Bridgestone E8 Commitment" consists of eight uniquely Bridgestone values starting with the letter "E" (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to creating through distinctly Bridgestone purposes and processes, together with employees, society, partners, and customers to help realize a sustainable society.}}

Media information: Jaques.CAPIZZI@bridgestone.eu, PR & Communication Manager, Bridgestone Europe NV/SA: +39 3450 97 22 42

About Bridgestone Corporation:

Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 121,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

1. AUTOBACS SUPER GT

·         Japan’s most popular top-category racing series, international tire manufacturers supply their products. Bridgestone is also dedicated to this field as an opportunity to refine its technology and push the limits of tire performance.

·         In 2025, teams equipped with Bridgestone tires won the series championship in the GT500 class for the tenth consecutive year, and also secured the series championship in the GT300 class.

·         For 2026, Bridgestone will supply tires to 12 teams in the GT500 class and 6 teams in the GT300 class.

·         This year as well, Bridgestone continues to take on the challenge of achieving the highest level of tire performance required under the extreme conditions of racing.

Comment from Tire Design Engineer
The development of our new 2026 specification tires is reaching its final stages. Effected to the announcement from the association, we are striving to deliver performance worthy of the last year of tire competition in both GT500 and GT300 categories. I am eagerly awaiting the season opener in April, where we will finally see if the confidence we have in these new tires is truly justified.

Comment from Tire Materials Design Engineer

In the midst of fierce competition with rival manufacturers, we have built high-performance tires by carefully listening to each drivers’ feedback and refining our materials from the ground up. The moment when our newly developed compound leads the team to victory is an unparalleled joy. For 2026, we are moving forward with an unshakeable determination to win, working together as One Team!

Comment from Tire Production Engineer
We take great pride in supporting top-category racing and approach tire production with a strong sense of commitment. Our goal is to receive even more positive feedback from the teams we supply and we are dedicated to delivering tires of the highest quality and safety.

2. SUPER Taikyu

·         One of the largest participatory motorsports events in Japan.

·         Since 2024, Bridgestone has been supporting this race as the official tire supplier, and this year the company will continue to supply the “POTENZA RACING TIRE” to support the event.

·         By supplying tires to various classes, Bridgestone is contributing to the development of a safe, secure, and enjoyable car and motorsports culture. In the ST-Q class, the company also support the realization of a carbon-neutral mobility society from the ground up.

Comment from Tire Design Engineer
Developing tires for Super Taikyu is a unique challenge due to the wide variety of vehicles involved, but receiving different feedback from each car makes the process truly exciting. Prioritizing safety and reliability above all, we are committed to providing strong support again this year so that everyone can fully enjoy racing.

Comment from Tire Production Engineer

Manufacturing racing tires, which differ from commercial tires in both materials and structure, has presented many challenges. However, we see this as an opportunity for technological innovation and, as one united team at the factory, continue to make daily improvements. Following last year’s achievements, we remain dedicated to supporting safety and reliability, aiming to deliver the highest quality tires that will once again earn praise from all the racing teams.

3. NTT INDYCAR^® SERIES

·         The NTT INDYCAR^® SERIES is the premier open-wheel racing series in North America.

·         Bridgestone Group has announced that it will remain the official tire supplier for this series until 2030.

·         This year marks the 27th consecutive season since Firestone brand tires began exclusively supplying the series in 2000.

Comment from Bridgestone Americas Motorsports Representative:
Since Firestone began using racing as the ultimate stage for experimentation in 1909, Bridgestone has inherited the tradition and passion of motorsports. To fulfill our mission as the sole tire supplier for the NTT INDYCAR^® SERIES for 27 consecutive years is our pride. In 2026, we are fully committed to further enhancing the performance of FIRESTONE FIREHAWK tires and aiming for new heights.

Tires: FIRESTONE FIREHAWK race tire.

4. INDY NXT by Firestone

·         INDY NXT by Firestone is the driver development series for the NTT INDYCAR® SERIES.

·         Bridgestone supported this category with Firestone brand tires from 1991 to 2013,

and announced its return as the official tire supplier from 2023 under a long-term agreement.

Tires: FIRESTONE FIREHAWK race tire.

1. FIM Endurance World Championship (EWC)

·         This is the only world motorcycle road racing championship where multiple tire manufacturers supply tires. In 2026, Bridgestone will supply tires to seven teams, adding two new teams compared to last year.

·         In 2025, teams equipped with Bridgestone tires won the series championship for the fifth consecutive year, marking their sixth overall title.

·         In 2026, Bridgestone will continue to supply tires with enhanced grip, durability, and improved handling.

Comment from Tire Design Engineer
Developing tires that deliver stable performance under various conditions in endurance races (such as 8-hour and 24-hour events) is no easy task. However, it is thanks to our continued efforts and challenges that we are where we are today. Endurance racing offers a unique appeal compared to sprint races; even if you fall behind due to trouble early on, you can recover later in the race. Tires play a crucial role in this, so I hope you will enjoy the races from this perspective.

Comment from Tire Materials Design Engineer

It has been ten years since we started supplying tires in 2016, and we have now achieved five consecutive championships. Endurance racing requires adaptation to a wide range of environments, from scorching daytime heat to freezing nighttime cold, making it a highly challenging development. This year, we are working towards winning every race and the annual championship.

Comment from Tire Production Engineer
With pride and responsibility in supporting riders and their challenge to the limits, we carefully produce tires while wishing for victory!

Tires: RACING BATTLAX TIRE

2. Canadian Superbike Championship (CSBK)

·         Bridgestone participates in the Canadian Superbike Championship (CSBK) and supplies Bridgestone BATTLAX Racing V03 tires.

3. Monster Energy AMA Supercross, GNCC Racing, WORCS Series, National Hare and Hound

·         These four races are major off-road and motocross series held mainly in the United States.

·         Bridgestone supports these series with the full lineup of BATTLECROSS tires.

1. KYOJO CUP

·         BS is the official tire supplier for the female-only racing series "KYOJO CUP," from last year. The company will be providing tire support for both the races and the drivers from the opening round.

·         Through the support of female racing, Bridgestone aims to further contribute to the diversity of motorsports culture in Japan.

Comment from Operations Staff

This year as well, we will support the races with stable tire performance and, together with KYOJO, showcase the passionate competition among female drivers!

While the Firestone brand celebrates 125 years, racing has been instrumental in the development of tires since the early 1900s. Firestone established its winning performance and quickly secured its place in history with Ray Harroun’s victory at the inaugural Indianapolis 500® in 1911.

Motorsport remains a vital proving ground for advanced materials and technologies, shaping innovations and tire development that extend far beyond the racetrack.

“Firestone Racing serves as a mobile lab to test and prove new technologies under the most extreme conditions,” said Lisa Boggs, Director, Bridgestone Americas Motorsports. “The integration of ENLITEN Technology is the next step in our commitment to no compromises, and sustainably focused technology through the use of cutting-edge materials.” 

NTT INDYCAR SERIES and INDY NXT by Firestone 2026 Season

This season, the Firestone Race Tire Engineering (RTE) team will design, develop, and deliver approximately 37,000 Firestone Firehawk ENLITEN Technology race tires. Of that total, more than 32,000 race tires will be supplied to the NTT INDYCAR SERIES. They span 60 different specifications to meet the diverse demands of oval, road, and street course configurations on the 18-race schedule.

The tire allotment also includes 5,000 tires across 18 different specifications, to support the next generation of drivers competing in INDY NXT by Firestone. These tires help provide critical driver development experience over a 17-race schedule and on a competitive platform closely aligned with the NTT INDYCAR SERIES.

ENLITEN Technology in INDYCAR 

ENLITEN Technology is designed to deliver customized performance while promoting a focus on enhanced sustainability across the Bridgestone and Firestone tire portfolios. This includes consumer products, as well as commercial and race tires. 

Firestone Firehawk primary and alternate race tires will incorporate key ENLITEN Technology components¹, including: 

• Renewable soybean oil: Replaces petroleum-based oils traditionally used in tire compounds
• Recycled steel: Used for the bead wire that anchors a race tire to a wheel
• Recycled carbon black: Reinforcement material recovered from end-of-life tires 

Use of these materials helps improve resource efficiency and increased material circularity while meeting the rigorous performance demands of North America’s premier open-wheel racing series. 

Evolution in Firestone Racing’s Sustainability Efforts

For the past three seasons, Firestone successfully proved the use of guayule-derived natural rubber in the sidewalls of alternate race tires on street circuits. Firestone Firehawk Indy 500 race tires also incorporated materials derived from hard-to-recycle plastics (2023) and palm oil waste residue (2024-25). The 2026 Firehawk Indy 500 race tire will once again feature two ISCC PLUS-certified monomers – butadiene and bio-styrene, produced from waste residue of palm oil processing – along with recycled steel bead wire².

Efforts are also ongoing to advance end-of-life recycling initiatives for race tires, moving from energy generation to material circularity. Nearly 100% of the tires used in the NTT INDYCAR SERIES and INDY NXT by Firestone are recycled into new uses beyond the racetrack – including playground and sports surfaces, flooring and other rubber products.

Firestone Firehawk race tires are produced at the Bridgestone Advanced Tire Production Center (ATPC) in Akron, Ohio. Opened in 2022, the ATPC marked a new chapter in Firestone’s 125-year history in the community where it was founded. The Firestone RTE team collaborates closely with their colleagues at the nearby Bridgestone Americas Technology Center, where insights gained on track help enhance product development across the Bridgestone and Firestone tire portfolio.

_{^{1 The specific ENLITEN technology attributes vary by tire product. Results may vary depending upon proper tire and vehicle maintenance, road conditions, and driving habits.}} 

_{^{2 These materials are certified by the International Sustainability and Carbon Certification (ISCC) system for the transparency and traceability of sustainable raw materials throughout the supply chain. The recycled material is allocated using the International Sustainability & Carbon Certification (ISCC) mass balance approach. Find out more about ISCC PLUS certification at: http://www.iscc-system.org.}} 
 

Media information: Jessica Vandenbruggen, PR & Communications Manager, Bridgestone EMEA: +32 489 10 19 94

About Bridgestone Americas, Inc.: 

Bridgestone Americas, Inc. is the U.S.-based subsidiary of Bridgestone Corporation, a global leader in tires and rubber, building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Nashville, Tenn., Bridgestone Americas employs more than 45,000 people across its worldwide operations. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play. 

About Firestone Racing: 

For over 100 years, Firestone has been synonymous with excellence on the racetrack. Firestone is the exclusive tire supplier of the NTT INDYCAR SERIES and the highest tier of its development series, INDY NXT by Firestone, as well as the iconic Indianapolis 500®.

Built on a foundation of innovation, durability, and dependability, Firestone Firehawk race tires are engineered to meet the extreme demands of open-wheel racing and have delivered trusted performance for INDYCAR champions for more than a century. 

Firestone views motorsports as the ultimate proving ground for innovation. It is committed to using racing as a mobile lab to accelerate the use of experimental materials and technologies that support Firestone’s goal of a more sustainable future for mobility, both on and off the racetrack.

This innovative strength also shapes the development of Firestone tires for everyday use – for performance you can trust. Learn more at www.firestonetire.com/firestone-racing.

Follow along with Firestone all season via @FirestoneRacing and @Firestone on Instagram as well as @Firestone and @FirestoneFirehawk on TikTok. 

A new step in Bridgestone’s virtual development journey

Installed at the company’s R&D Centre near Rome, Italy, the VI-grade DiM500 Driver-in-the-Loop (DiL) simulator enables Bridgestone to assess tyre performance in a fully virtual environment.

“Bridgestone is already considered a pioneer in digital tyre development – leveraging Virtual Tyre Development for more than a decade. By integrating the driver into the digital development cycle, this investment adds a crucial new piece to our evolving ecosystem,” said Mattia Giustiniano, R&D Senior Vice President at Bridgestone West. “The simulator’s introduction marks a significant step in enhancing the efficiency and sustainability of our R&D processes, while unlocking unprecedented opportunities to foster innovation.”

The simulator features a large mobile platform with a five-metre range of motion and a carbon-fibre cockpit, immersing the driver in a hyper-realistic environment that imitates real-world driving. This range of motion enables the reproduction of forces equivalent to physical tests, allowing for highly accurate analysis.

Combining high-fidelity simulations with subjective driver feedback – alongside historical data and Artificial Intelligence (AI) technologies – this new capability allows for earlier and more accurate design decisions. It enables Bridgestone to evaluate a significantly larger number of tyre specifications than traditional physical testing and in less time, across a broader range of conditions. Physical testing, which remains a crucial part of Bridgestone’s development process, can now be reserved for the final stages of tyre validation.

Faster development with a lighter footprint

Bridgestone’s new DiL simulator significantly reduces the need for physical tyre prototypes. Its introduction is expected to save up to 12,000 experimental tyres annually, contributing to a substantial decreased environmental impact.

Bridgestone’s Virtual Tyre Development (VTD) technology already enables a reduction of up to 60 per cent in raw material consumption and CO₂ emissions in the development phase of original equipment tyres.

Strengthening co-development

The integration of the DiM500 simulator also accelerates time to market by enabling tyres and vehicles to be developed in parallel. This supports closer collaboration with vehicle manufacturers, further strengthening Bridgestone's ability to custom-engineer tyres that maximise each vehicle’s performance potential.

While the simulator mainly supports dry handling evaluations, it is also being expanded to assess a broader range of performance conditions. Backed by Bridgestone’s industry-leading investment in R&D globally, this work will further strengthen the company’s ability to meet the evolving needs of vehicle manufacturers and end-users.
 

Media information: Jessica Vandenbruggen, PR & Communications Manager, Bridgestone EMEA: +32 489 10 19 94

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

After partnering with Milestone on RIDE 4 and RIDE 5, Bridgestone returns as the game’s official tyre supplier, bringing its real-world premium motorcycle tyres to the virtual circuit. With new dual-physics gameplay, RIDE 6 players worldwide can experience the performance and durability that Bridgestone tyres deliver to riders every day, on the road, track and trail.

“RIDE 6 is the most realistic and wide-ranging entry in the series so far, and that makes it the ideal platform to showcase our large premium motorcycle tyre portfolio and its performance,” said Nico Thuy, Director Motorcycle at Bridgestone EMEA. “With expanded modes, new features and a stronger Bridgestone presence throughout the experience than ever before, the game takes our long-standing partnership with Milestone to the next level. Through the RIDE series, we’re both strengthening our leadership in motorcycle tyres and showcasing our racing legacy in a fun, engaging way to riders and gamers worldwide.”

The most immersive RIDE experience yet

New to RIDE 6 is the RIDE Fest career mode, where players can step into the shoes of a real rider and have the chance to become the number one by racing against 10 two-wheel legends such as Casey Stoner, Guy Martin and Troy Bayliss. RIDE Fest includes a dedicated ‘Bridgestone Challenge’ chapter, giving players the chance to experience Bridgestone tyres across disciplines and surfaces, from circuit racing to endurance. Additionally, in another first for the partnership, Bridgestone is the official sponsor of the revamped RIDE 6 Riding School, the game’s training section where players can take their skills to the next level through dedicated tutorials.

Drawing on the tyre company’s long-standing heritage and success in motorcycle racing – including in the FIM Endurance World Championship (EWC) – tyre performance and durability are integral to the RIDE 6 experience. As in real racing, virtual riders must manage tyre wear, adapt to changing conditions and make strategic decisions – making tyres a key factor in performance and progression within the game.

Building on its presence in RIDE 5, Bridgestone features more prominently throughout RIDE 6, with branding integrated across tracks, menus and gameplay.

An expanded Bridgestone tyre line-up in RIDE 6

RIDE 6’s Bridgestone tyre line-up includes the two latest editions to the company’s BATTLAX tyre family, which both launched this year. The RACING BATTLAX V03 is Bridgestone’s new track-only flagship slick tyre, delivering unrivalled grip and faster lap times. Also available on RIDE 6 is the new BATTLAX RACING STREET RS12, a road-legal premium sports tyre that offers the highest dry grip performance in the BATTLAX road lineup.

Furthermore, with off-road races making their first appearance in the franchise, RIDE 6 players can also now choose from Bridgestone’s lineup of adventure motorcycle tyres, including the BATTLAX ADVENTURECROSS AX41. RIDE 6 users will also have access to the Bridgestone BATTLAX ADVENTURE TRAIL AT41, RACING BATTLAX W01 and BATTLAX HYPERSPORT S23 motorcycle tyres.

RIDE 6 is available now

With over 340 motorcycles* from 21 manufacturers* across seven categories powered by Bridgestone’s premium tyres, RIDE 6 offers the most diverse garage in the series’ history. Powered by Unreal Engine 5, RIDE 6 is available now on PlayStation®5, Xbox Series X|S, and PC via Steam and Epic Games.
 

_{^{*Comprehensive of D1 and DLC content}}

Media information: Jessica Vandenbruggen, PR & Communications Manager, Bridgestone EMEA: +32 489 10 19 94

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

Managing FOD at airports is essential to ensuring safe aircraft operations with peace of mind. Previously, FOD at Bole International Airport, the main hub for Ethiopian Airlines, caused tire-related problems that could affect flight schedules, highlighting an opportunity to improve operational efficiency through FOD management.

Bridgestone has a system to inspect and analyze all used tires returned from airline customers and accumulates FOD data specific to each airline. Utilizing its accumulated data and expertise, the company analyzed the FOD situation at Bole International Airport and proposed collaborative activities with Ethiopian Airlines and Ethiopian Airports to reduce FOD. Bridgestone continuously supported and strengthened regular FOD patrols by the airport staff through data analysis based on FOD distribution information, creation of hazard maps, recommendations for efficient FOD collection, and awareness activities regarding FOD impact.

As a result of ongoing collaboration, the incidence rate of aircraft tire issues caused by FOD has significantly decreased compared to the period before the initiative began. This improvement has led to better on-time performance and contributed to safe aircraft operations with peace of mind by Ethiopian Airlines. Furthermore, through increased utilization of retreaded tires_^*2, the initiative has enhanced productivity, economic value, and sustainability in aviation operations.

Going forward, Ethiopian Airlines Group and Bridgestone will continue to amplify the value of co-creation, contributing to the development of the aviation industry and society as a whole.

_{Staff of Ethiopian Airlines and Bole International Airport who regularly patrol the airport to check} 

_{conditions for reduction of FOD}

Comment from Retta Melaku, Chief Operating Officer of Ethiopian Airlines: “At Ethiopian Airlines, the safety of our passengers, employees, and aircraft is a priority. We are pleased to collaborate with Bridgestone to further strengthen our efforts in reducing FOD at Addis Ababa Bole International Airport and ensure safe operations at the hub airport.”

Comment from Getaneh Adera, Managing Director of Ethiopian Airports: “We remain fully committed to upholding the highest safety standards at Bole International Airport at all times. This significant achievement in reducing FOD is the result of our strong commitment for safe operations and close collaboration with Bridgestone. Through our co-creation activities, we are pleased to have realized safer operations with enhanced productivity and economic value.”

Comment from Jean-Philippe Minet, Managing Director of Bridgestone Aircraft Tire (Europe) S.A.: “By combining the learnings and insights from Ethiopian Airlines’ operational issues with our analysis technology and know-how, we have deepened our co-creation to propose customized solutions. We are delighted to contribute to safe aircraft operations with peace of mind and to improved operational productivity through the co-creation of efficient FOD reduction on airport surfaces. Through further expansion and evolution of this solution, we will amplify the value of our “Dan-Totsu Products” _^*3, trust with our customers, and value of the data for creating new value.” 

With expansion and enhancement of solution for airlines, Bridgestone is committed to social and customer value based on co-creation, aligning with our corporate commitment, the “Bridgestone E8 Commitment,” _^*4 which emphasizes “Efficiency: Committed to maximizing productivity through the advancement of mobility.” and “Extension: Committed to nonstop mobility and innovation that keeps people and the world moving ahead.”

_{^{*1 Ethiopian Airlines, Africa’s largest airline group, operates flights from Addis Ababa to 145 international passenger and cargo destinations, including 65 cities in Africa. The airline emphasizes passenger comfort and environmental sustainability, utilizing state-of-the-art aircraft such as the Boeing 737, 777, 787, and Airbus A350-900 and A350-1000.}}

_{^{*2 Retread tires are produced by replacing worn tread on used tires, enabling the reuse of tire casings. This process extends the life of the tire, and supports the circular economy.}}

_{^{*3 "Dan-Totsu" refers to Bridgestone's direction to be the clear and absolute leader.}}

_{^{*4 The Bridgestone Group established its corporate commitment, the “Bridgestone E8 Commitment,” to help it realize its vision: “Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company.” This commitment will serve as the Group’s axis to drive management while earning the trust of future generations. The “Bridgestone E8 Commitment” consists of eight uniquely Bridgestone values starting with the letter “E” (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that the Group will commit to creating through distinctly Bridgestone purposes and processes, together with employees, society, partners, and customers to help realize a sustainable society.}} 


 

Media information: Jessica Vandenbruggen, PR & Communications Manager, Bridgestone EMEA: +32 489 10 19 94

About Bridgestone Corporation
Bridgestone is a global leader in tires and rubber building on its expertise to provide solutions for safe and sustainable mobility. Headquartered in Tokyo, the company employs approximately 130,000 people globally and conducts business in more than 150 countries and territories worldwide. Bridgestone offers a diverse product portfolio of premium tires and advanced solutions backed by innovative technologies, improving the way people around the world move, live, work and play.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.