Bridgestone, a global leader in tyres and rubber providing solutions for safe and sustainable mobility, has announced their strategic partnership with BMW AGMC during an event at the Dubai Autodrome in the presence of representatives from both companies.

Bridgestone will be supplying AGMC’s new BMW M Series with their Potenza tyres which offer unsurpassed traction and control, allowing customers to fully experience the thrill of driving. The tires are designed to enhance driver experience, while also empowering cars to achieve their full potential. This high-performance tire’s tread design has also incorporated new, sustainable technology to improve braking and abrasion resistance.

An exclusive driving experience marked the partnership as guests tested the tires in action on the tracks. The Potenza tires build further on Bridgestone’s legacy of expertise to deliver high performance tires which provide leading performance and outstanding control. The tires have also been chosen by various other reputable car brands.

The BMW M Power Experience provided motor enthusiasts with the opportunity to feel the power and intensity of BMW M vehicles at the Dubai Autodrome, the region’s first fully integrated motorsports facility, which provided the ideal venue for a thrilling experience. 

Stefano Sanchini, Regional Managing Director of Bridgestone Middle East and Africa said, “At Bridgestone, we recognize the power of teamwork as a cornerstone of success, and are moving strongly in this direction of partnership, leadership, and excellence. We are confident in the capability of our Potenza tires to maximise the potential of the BMW’s M-Series. At Bridgestone, we are committing to creating more efficient mobility solutions and services than ever before. Our tires are future oriented, sustainable, and focused on meeting the demands that may arise over the next two to five years, and beyond.”

Jochen Becht, AGMC spokesperson, Marketing Director Rolls-Royce, BMW, MINI said, “We are delighted to announce this exciting partnership alongside Bridgestone. Our M vehicles are all about unlocking potential when it comes to power and driving dynamics and with the Potenza tire we have another market-leading product to help us achieve this.  Having trust in a tire is critical when maximising performance so the traction and control the Potenza offers fits perfectly alongside the M Series. We know the incredible capability of our vehicles and are proud to work alongside a partner who can help us even further enhance the driving experience for our M Series customers. We are heading to establish AGMC as the pinnacle for driving experience in Dubai and northern Emirates and are very delighted to found in Bridgestone a strong partner to help us in achieving our goals.”

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The event was held to honour and reward the champions of the truck and fleet sectors for their outstanding performance. Bridgestone secured the award in recognition of the organization’s contribution towards innovation and excellence, as demonstrated by their wide range of technologically advanced products and services. These innovative technologies have been aimed at fulfilling the pressing demands on the tyre industry to deliver products that aid safe and fuel-efficient travel. The award further highlights Bridgestone’s calibre in producing innovations and state-of-the-art technology that help make cities smarter and safer.

Stefano Sanchini, Regional Managing Director, Bridgestone Middle East and Africa said, “Bridgestone is delighted to have earned this award in recognition of our innovative capabilities. Technology constitutes the foundation of our vision for the future as we continue to transform into a mobility solutions provider. We are striving to embed the most advanced solutions that will promote safety, efficiency, and sustainability. This award is especially dedicated to the valuable employees at Bridgestone, who put in a tremendous amount of hard work to embody our mission statement- ‘Serving society with superior quality.’”

Bridgestone has always been the champion for encouraging innovations in the tyre industry. Their smart tyres are focused on enhancing driver experience by utilizing exciting future technology that provides real-time road surface condition information and evaluation to the driver through a sensor located inside the tire tread. The sensor wirelessly sends the information to the vehicle's analytical equipment, and this information is then transmitted directly to the driver through an in-car display.

Some other advancements have been Bridgestone’s iTrack solutions, a new monitoring system for detecting tyre damage issues in real-time, TPMS for mining and off-the-road tyres, and Webfleet Solutions- whose applications range from transport management systems and on-board cameras to mileage and HGV specific navigation.

Bridgestone has always set a high benchmark as a leader in tyre innovation. By securing this award, the company has further underlined its commitment to create more innovative and sustainable technologies while also supporting global communities.

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