Bridgestone, a global leader in tyres and rubber providing solutions for safe and sustainable mobility, has announced their strategic partnership with BMW AGMC during an event at the Dubai Autodrome in the presence of representatives from both companies.

Bridgestone will be supplying AGMC’s new BMW M Series with their Potenza tyres which offer unsurpassed traction and control, allowing customers to fully experience the thrill of driving. The tires are designed to enhance driver experience, while also empowering cars to achieve their full potential. This high-performance tire’s tread design has also incorporated new, sustainable technology to improve braking and abrasion resistance.

An exclusive driving experience marked the partnership as guests tested the tires in action on the tracks. The Potenza tires build further on Bridgestone’s legacy of expertise to deliver high performance tires which provide leading performance and outstanding control. The tires have also been chosen by various other reputable car brands.

The BMW M Power Experience provided motor enthusiasts with the opportunity to feel the power and intensity of BMW M vehicles at the Dubai Autodrome, the region’s first fully integrated motorsports facility, which provided the ideal venue for a thrilling experience. 

Stefano Sanchini, Regional Managing Director of Bridgestone Middle East and Africa said, “At Bridgestone, we recognize the power of teamwork as a cornerstone of success, and are moving strongly in this direction of partnership, leadership, and excellence. We are confident in the capability of our Potenza tires to maximise the potential of the BMW’s M-Series. At Bridgestone, we are committing to creating more efficient mobility solutions and services than ever before. Our tires are future oriented, sustainable, and focused on meeting the demands that may arise over the next two to five years, and beyond.”

Jochen Becht, AGMC spokesperson, Marketing Director Rolls-Royce, BMW, MINI said, “We are delighted to announce this exciting partnership alongside Bridgestone. Our M vehicles are all about unlocking potential when it comes to power and driving dynamics and with the Potenza tire we have another market-leading product to help us achieve this.  Having trust in a tire is critical when maximising performance so the traction and control the Potenza offers fits perfectly alongside the M Series. We know the incredible capability of our vehicles and are proud to work alongside a partner who can help us even further enhance the driving experience for our M Series customers. We are heading to establish AGMC as the pinnacle for driving experience in Dubai and northern Emirates and are very delighted to found in Bridgestone a strong partner to help us in achieving our goals.”

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Bridgestone Middle East showcased anew the power of its innovative, high-performing tyres at the recently concluded BMW AGMC-led M Festival at the Dubai Autodrome.  

During the one-day, action-packed event, Bridgestone had set up its own fan zone at the motorsports circuit for the guests to try its racing simulator through which they played and competed with their friends and families.

Bridgestone also took the opportunity to bring to the renowned motorsport spectacle the 10 winners of its #MPoweredByBridgestone Instagram contest.  The winners had a spectacular moment at the Dubai Autodrome track, with them having the chance to meet BMW M Precision driver Fabian Duffieux and experience exciting hot laps.

“My track experience involved speeds exceeding 260km/h in the BMW M5. Experiencing the drive from the passenger seat, which consisted of ‘hot laps,’ was a surreal experience in itself. The fact that I was driven by qualified instructors had made the terrific ride a very smooth experience. From lightning-fast driving experiences to great crowds and all-around positive vibes, the festival was definitely a big hit,” said Bridgestone contest winner Arjun Manoharan.

“This was truly a festival that made all adrenaline junkies’ dreams come true. Bridgestone made me absolutely fall in love with the performance of its tyres and gained a new appreciation for what the products offer in terms of driving experience. The entire festival was pretty much full of entertainment. They capped off the evening with great music,” added the Bridgestone winner.

The crowd that trooped to the M festival was immersed in epic moments and experiences while catching a glimpse of the future of the highly praised M brand. An intense and exhilarating ride, the event was full of adrenaline-pumping activities.

Stefano Sanchini, Regional Managing Director, Bridgestone Middle East and Africa said, “The M fest was an environment where the winners of our contest and our customers got to experience the thrill of the track. The event was the result of our fruitful collaboration with BMW AGMC, and we look forward to working with its team again to host similar initiatives as we continue to collaborate to bring solutions that address and anticipate the needs of our customers.”

Jochen Becht, AGMC spokesperson, Marketing Director Rolls-Royce, BMW, MINI said, “This weekend’s M Fesival was the perfect way to celebrate our M Series vehicles, and test their true potential with our partners at Bridgestone.

“To see so many people enjoying this experience was a real thrill, and testament to the passion people have for motoring. We can’t wait for more events like this alongside our partners at Bridgestone.”

The event followed after Bridgestone’s announcement that it has been selected to supply the new BMW M-Series with Original Equipment Potenza tyres across the entire vehicle range in the region.

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