April, 2024: Bridgestone, a global leader in tyres and sustainable mobility solutions, proudly celebrates 50 years of successful partnership with Al Masaood Group, the Abu Dhabi-based conglomerate operating across multiple economic sectors. As part of the celebration, Bridgestone and Al Masaood will honour this milestone all year long with a number of exciting initiatives and activities and continue to strengthen connections within the community.

The Golden Jubilee has paved way for a range of initiatives and activities throughout the year, including trade activities, a dedicated communication plan to highlight major accomplishments such as Bridgestone’s Webfleet solution, CSR programs, sponsorships and media campaigns, among others. Bridgestone and Al Masaood have had a long-standing partnership based on trust, integrity and mutual respect. Together, both entities have successfully navigated challenges, seized new opportunities and consistently supported clients in Abu Dhabi and rest of the UAE with superior products and services.

Jacques Fourie, President of Bridgestone Middle East and Africa said: “We are celebrating 50 years of our collaboration with Al Masaood, a significant milestone that demonstrates the depth of our partnership and the values that unite us. We have always been grateful for Al Masaood team’s unwavering support and commitment to excellence. Through our longstanding partnership with Al Masaood, we've effectively embodied the essence of Bridgestone's E8 Commitment, delivering on the pillars of Efficiency, Extension, and Economy. As we mark this milestone, we look forward to continuing our journey together, delivering innovative solutions and driving success in the years ahead.”

Salah Adib, General Manager of Al Masaood Tyres, Batteries & Accessories said: "As we commemorate 50 years of partnership with Bridgestone, we extend our sincere gratitude to the wise leadership of the UAE, as well as to all the teams, customers and stakeholders who have been instrumental in our shared success. This accomplishment is a testament to the strong bond and mutual trust we have developed over the years. We have overcome obstacles and accomplished significant milestones together, and I have no doubt that our partnership will continue to propel us to new heights.”

For over five decades, Al Masaood has been Abu Dhabi’s official distributor of Bridgestone tyres for cars, trucks, as well as industrial and agricultural vehicles. This Golden Jubilee represents a significant milestone for both parties and sheds light on their shared dedication to excellence, innovation and community service.

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During the event, Anand Hegde, Head of Commercial Tyres, Bridgestone Middle East and Africa FZE delivered a presentation highlighting Bridgestone’s transition from a Tyre producer to Mobility solutions provider to cater to the needs of the ever-evolving market.

Anand Hegde, said: “At Bridgestone we are constantly innovating to provide Fleets not just great Tyres to meet every application but also a suite of Sustainable solutions to cut costs and improve safety using advanced Tyre technology, Telematics and Digital tools.”

Stefano Sanchini, Regional Managing Director, Bridgestone Middle East and Africa, said: “Through events like this, we aim to educate fleet owners, operators, and other industry personnel regarding the significance of improving safety measures in the industry. We, at Bridgestone, are committed to providing high-quality products and services and spreading awareness within the community, to ensure maximum road safety. The Truck Safety Event provided an effective platform for us to highlight the significant initiatives and best practices to ensure road safety as well as to address the difficulties we encounter while creating several strategies. We believe that by supporting such initiatives and investing in innovative technologies, we are able to make notable contributions towards the global efforts.”

During the participation in the event, Bridgestone showcased its holistic mobility solutions which include smart sensing tires that capture and transmit critical data, advanced data analytics that can predict and prevent maintenance issues using data from the tire, and Webfleet Solutions, a complete fleet management tool which can track vehicles, reduce costs and boost productivity, along with other service platforms.

In addition, Bridgestone shed light on the relevance of regular tyre maintenance, how tyre quality can have an impact on fuel consumption and emissions, as well as how the performance and ride comfort of the drivers on roads are affected by the inflation pressure, along with other key points relating to the sector.

The event was cosponsored by Bridgestone in line with its E8 Commitment, especially focusing on two of its pledges, including ‘Ease: Committed to bringing comfort and peace of mind to mobility life’ and ‘Empowerment: Committed to contributing to a society that ensures accessibility and dignity for all’. Following its commitment, the company also conducted two truck safety campaigns through which it rewarded and educated 150 truck drivers and checked 640 truck tyres.

In addition to the presentation, the event also included a panel discussion, which highlighted the emerging sustainability aspects of the industry, its current status and expected future trends. The renowned speakers at the panel included Olaf Petersen, General Manager at Daimler Truck AG Commercial Vehicles MENA FZE; Taher El Shall, Head of Sales - Middle East of MiX Telematics; Karl W. Feilder, Founder of Neutral Fuels Holdings Ltd and Sridhar Srinivasalu, Group HSEQ and Sustainability Manager of Tristar Group.

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