Bridgestone Develops bespoke EV-ready tyres for BMW iX
The tyres feature a host of cutting-edge technologies
Bridgestone, a global leader in tyres and sustainable mobility solutions, has applied its very latest tyre technologies and specialist expertise in supporting electric mobility to the development of bespoke tyres for the BMW iX, the company’s first all-electric vehicle since its pioneering BMW i3. The ultra-low rolling resistance Bridgestone Alenza tyres feature a host of cutting-edge technologies that perfectly complement the BMW iX’s performance and character.
The custom-engineered tyres feature Bridgestone’s proprietary and lightweight ENLITEN technology to reduce tyre rolling resistance and weight by up to 20%, helping to keep the BMW iX’s overall weight to a minimum, and delivering increased vehicle mileage as a result.
The BMW iX’s EV-marked Alenza tyres also feature a specially-developed material compound and tread pattern, complementing the BMW iX’s four-wheel drive transmission and eDrive Technology to deliver outstanding performance, extraordinary range and impressive acceleration.
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 Based on Bridgestone internal data comparing Bridgestone premium summer tyres with and without ENLITEN Technology in the same tyre size (92Y 225/40R18 XL).
Bridgestone in Europe, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.
Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.