Bridgestone and ETB pioneers MOBOX, a monthly subscription for premium tyres


Bridgestone and ETB pioneers MOBOX, a monthly subscription for premium tyres

Bridgestone and ETB Autocentres have announced the launch of an all-inclusive monthly tyre subscription service called MOBOX, which promises to create convenience and an added peace of mind for motorists everywhere.

A MOBOX subscription offers new tyres, full warranty and other premium vehicle-related services - all from as little as £7 per month - and is available initially in five pilot stores prior to rolling out across all thirty-one network centres.

The unique Bridgestone offering is an example of the world’s largest tyre and rubber company combining its industry expertise with the opportunities presented by macro-economic and societal trends in order to provide solutions to the real problems faced by drivers on the roads.

By teaming up with Bridgestone, ETB is able to identify the challenges consumers face thanks to their unique understanding of drivers, with demand shifting from products to services. In this regard, MOBOX enables motorists to experience tyres as a service.

All-inclusive subscription offering

Just as consumers would for a mobile phone, MOBOX users will pay a flat monthly fee – from as little as £7 per month - for a flexible range of services that can be customised to meet unique needs and budgets.

Basic packages include new premium tyres, fitting and full warranty for tyre related damage, as well as additional vehicle-related services such as tyre checks, rotation and wheel alignment. The warranty means that if MOBOX customers incur a puncture or any other kind of tyre damage, the tyre will be repaired or replaced free of charge. Customers will also have the option to adapt their packages to include extra products and services, such as MOTs and services.

MOBOX packages cover main premium tyre brands and provide customers with access to the central MOBOX web-platform, from which they can easily manage their subscriptions online. All customers also have access to a multilingual call centre for customer support.

Bridgestone’s Vice President for its North Region, Andrea Manenti, said: “The growing global popularity for the service economy provides us with a great opportunity to diversify what we offer to customers and bring added convenience. MOBOX is a simple and affordable alternative to our more traditional services, and it’s fantastic to be in a position to offer it out to customers.

ETB Autocentres Retail Director Paul Nunn said “The beauty of MOBOX is that you know precisely how much you spend. The monthly fee is fixed in the first year and decreased to a lower flat fee in the second year.

“We hope that the flexibility and convenience that MOBOX provides will resonate with motorists and that this might be the beginning of a new way of purchasing and maintaining tyres.”

For more information about MOBOX, visit https://www.etbtyres.co.uk/mobox/

For more information about this press release, or if you have any more questions, please call Ben Smallman at Ben Smallman PR on 07833 463195 or email ben@bensmallmanpr.com

About Bridgestone in Europe, Russia, Middle East, India and Africa (EMIA)

We're Bridgestone Europe, Russia, Middle East, India and Africa, part of the world’s largest tyre and rubber company. For almost 90 years, we've been providing the confidence to get people and goods where they need to go as conveniently as possible, without interruption.

Today, in a fast-changing world, we’re evolving to provide real solutions to the real problems our customers face. This is why Bridgestone EMIA is rapidly transforming from a premium tyre producer into a mobility solutions leader. We’re pioneering cutting-edge products and solutions with some of the industry’s most advanced factories, world-beating technologies and coveted partnerships. As our transformation journey continues, we’re working to shape the future of mobility.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and www.bridgestonenewsroom.eu. Follow us on Facebook, Instagram, YouTube and LinkedIn.