Bridgestone and Kwik Fit celebrate successful Camper Calling Festival debut
Bridgestone, in partnership with Kwik Fit, are celebrating their successful debut at Camper Calling Festival, where thousands of campers, families and adventure-seeking motorists connected with both brands over the Bank Holiday weekend. The event provided an ideal platform to showcase Bridgestone’s latest innovation for motorhome owners, the new Duravis Camper All Season tyre.
As Official Tyre Partner and Lakeside Stage sponsor of the popular three-day festival at Ragley Hall, Bridgestone, in partnership with Kwik Fit, engaged with a captive audience of campers, families and adventure-seeking motorists, which represented the perfect opportunity to bring to life its latest tyre technology.
The Bridgestone and Kwik Fit activation stand was packed throughout the three-day event, with visitors keen to discover more about the company’s premium tyre line-up, whilst winning all manner of exclusive merchandise from festival floppy hats to sunglasses and ponchos.
The Bridgestone Duravis Camper All Season has been designed to give motorhome owners outstanding control across the seasons, with EU label grade A wet grip, excellent dry braking performance and winter-ready capability. Built for the demands of heavy loads and long parking periods, its reinforced CP-marked construction enhances durability, while excellent longevity and EV-readiness provide extra peace of mind for every journey. Find out more by clicking here
And it wasn’t just the tyres attracting attention, with the Bridgestone and Kwik Fit Racing Bug simulator proving one of the festival’s most popular attractions. Motorsport fans queued up to get behind the wheel and test their skills, bringing Bridgestone’s racing heritage to life.
The partnership also put Bridgestone and Kwik Fit at the heart of the festival experience, with prominent branding around the Lakeside Stage helping to raise awareness of both brands among thousands of potential customers.
Drew Chapman, Consumer Sales Director, Bridgestone UK, said: “Camper Calling has been a fantastic success for Bridgestone and Kwik Fit, and it has been brilliant to see such a positive response from festivalgoers throughout the weekend.
“It was the ideal environment to introduce Bridgestone’s first all-season camper van tyre and speak directly with people who love their motorhomes, travel and the freedom of the open road. The strong response to our activation and Racing Bug simulator was fantastic to see.”
“We’re delighted with how the partnership has come to life and are already looking forward to building on its success when Camper Calling returns in 2027.”
Media information: For more information about this press release, or if you have any more questions, please call Ben Smallman at Ben Smallman PR on +44 (0) 7833 463195 or email ben@bensmallmanpr.com.
About Bridgestone in Europe, the Middle East and Africa
Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.
Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.
Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.
For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.comhttp://www.bridgestone-emia.com/http://press.bridgestone-emia.com/. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.