Bridgestone and Sporting Bears Unite to Inspire Safer Driving with 'Be a Road Safety Hero'
Bridgestone UK is excited to share its road safety messages with a well-respected audience, thanks to a new partnership with the Sporting Bears Motor Club.
Sporting Bears has raised over £3.7 million for over 70 UK wide children’s charities by offering Dream rides in an array of iconic cars, and Bridgestone is now providing even more chances to sit in the passenger seat, all while communicating the importance of tyre safety.
Through the partnership, Bridgestone will offering the chance to win a ‘Golden Dream Ride’ experience at one of over 50 events that Sporting Bears attend around the country. Bridgestone will be sponsoring a number of the nominated Sporting Bears charities helping them raise vital funds. It will allow the company to amplify its ongoing ‘Be a Bridgestone Road Safety Hero’ campaign, which is dedicated to raising awareness around tyre safety and promoting safer driving across the UK.
“Tyre safety is one of the most important - and often overlooked - aspects of road safety,” said Helen Roe, Senior Marketing Manager at Bridgestone UK. “By partnering with Sporting Bears, we’re bringing our ‘Be a Bridgestone Road Safety Hero’ message to life in a way that’s exciting, memorable, and impactful. We want to inspire more people to become road safety heroes and take some simple steps to maintain their tyres. It only takes a matter of minutes to check them and by doing so, motorists will be putting themselves – and other road users – in a safer place.”
Every month from now until December 31st 2025, Bridgestone will ensure that one lucky winner receives a Golden Dream Ride voucher, giving them the opportunity to ride as a passenger in a dream car of their choice at any upcoming Sporting Bears event. Winners will also gain exclusive garage access and a photo opportunity with the vehicles. To win, fans will be invited to participate in the ‘Golden Ticket’ photo competition, where entrants can share their best Sporting Bears Dream Ride or other moment for a chance to win.
All proceeds from Dream Rides are donated directly to a wide range of children’s charities, aligning with Bridgestone’s commitment to driving positive change in local communities.
“We’re thrilled to welcome Bridgestone as a partner,” said Clare Stephens PR lead at Sporting Bears. “Their support helps us reach more people, raise more funds, and spread more smiles.”
British Motor Show Activation
As part of the partnership with Sporting Bears, Bridgestone will also have a strong presence at the British Motor Show which Bridgestone additionally sponsors in partnership with KwikFit, where they will distribute:
20 x £50 Dream Ride vouchers via the British Motor show’s newsletter
A Partnership Driven by Purpose
The campaign underscores Bridgestone’s mission to promote road safety, while highlighting its long-term investment in community partnerships and charitable causes. With over 53 events scheduled with Sporting Bears, the “Be a Bridgestone Road Safety Hero” is set to inspire thousands of drivers- and passengers -to become safety advocates.
About Sporting Bears
The members of The Sporting Bears Motor Club are a dedicated group of classic car and sports car enthusiasts with the primary aim – to raise money for children’s charities through our own social, dream rides and touring events, and to support other charitable events. It is to the club’s credit that annual subscriptions support the club overheads thus allowing all monies raised from Dream Rides and other events to be directed towards the selected charities. Since the Club was formed in 1989 we have been very active and have raised well over £2,285,000 for children’s charities in the UK.
About Bridgestone in Europe, the Middle East and Africa
Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.
Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.
Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business