Bridgestone at IAA 2019

Press kit

Bridgestone reveals portfolio to conquer global mobility challenges and fulfil the promise of CASE at IAA 2019

Bridgestone booth: Hall 8.0 – Stand C50.

Press days: 10 – 11 September. Trade days: 12 – 13 September. Public days: 14 – 22 September.

  • The world’s largest tyre and rubber company will be revealing its comprehensive portfolio at the 68th annual International Motor Show (IAA) in Frankfurt.
  • In response to CASE (Connected, Autonomous, Shared and Electric) and today’s global macro trends, Bridgestone is pioneering new products, technologies and mobility solutions to meet the evolving needs of drivers, fleets, partners and Original Equipment Manufacturers.

At this year’s 68th annual International Motor Show (IAA) in Frankfurt, Bridgestone will be showcasing its comprehensive portfolio and revealing the pioneering work that is helping to shape the future of mobility.

In a time when global macro trends, such as urbanisation, dwindling natural resources, climate change, and CASE mobility, are challenging the automotive ecosystem, Bridgestone is transforming from a premium tyre producer to a mobility solutions leader. Combining its tyre industry expertise, leading strengths in R&D, a unique understanding of road users, and its developing digital capabilities, Bridgestone is pioneering new products, technologies and mobility solutions to meet the evolving needs of its customers and the world it belongs to.

Transforming to meet evolving needs

In response to the challenges now faced by road users, Bridgestone is pioneering a strong range of mobility solutions and digital applications that are helping meet its customers’ needs. Examples that can be discovered at the Bridgestone booth include:

  • Bridgestone Connect – a leading-edge predictive maintenance solution that uses an embedded telematics dongle to monitor a vehicle’s key components, such as tyres, brakes, battery, engine oil and default signals, in real-time and flags any issues directly to a dedicated app.
  • MOBOX – an all-inclusive monthly subscription service offering new tyres, full warranty and other premium vehicle-related services for an affordable price per month to allow consumers to keep their expenses under control.
  • NEXTFLEET and WEBFLEET, both introduced to the Bridgestone portfolio following the acquisition of TomTom Telematics in April 2019.
    • WEBFLEET – an award-winning fleet management solution. Servicing more than 50,000 customers worldwide, WEBFLEET provides real-time information on the location of individual vehicles, allows fleet managers to communicate directly with drivers, helps to improve driving behaviour and save fuel, all while connecting to an extensive ecosystem of third-party solutions.
    • NEXTFLEET – the connected car solution from TomTom Telematics. Launched in 2018, NEXTFLEET is aimed at businesses that manage vehicles, as well as individual drivers. It provides tailored insights about contract management, vehicle maintenance, stolen vehicle tracking, accident management, and more, via an online portal, the MyCar app, as well as interfaces (APIs) that can be integrated with other third-party systems.

Pioneering the future of the tyre

For Bridgestone, overcoming today’s mobility challenges and making the CASE future a reality isn’t just about developing digital solutions. The business is pioneering a range of new technologies to develop the tyre of the future and address these evolving demands. Here are Bridgestone’s tyre technologies that will be present at IAA 2019:

  • Enliten – Bridgestone’s innovative lightweight tyre for reduced CO2 emissions and improved fuel efficiency. Enliten demonstrates a rolling resistance that is on average 20 percent better than a standard premium summer touring original fitment, and a reduction in weight that is 10 percent better, without performance trade off.[1]
  • B-Silent – a technology to minimise in-vehicle noise on all road surfaces to consequently increase comfort for the driver. B-Silent is engineered to meet the noise reduction demands of electric vehicles and increased urbanisation.
  • Run-Flat Technology – part of our puncture solutions portfolio, Run-Flat Technology enables a tyre with zero air pressure to continue at speeds up to 80 km/h for 80 km, spearheading Bridgestone’s work in continuous mobility.
  • B-Seal – also part of our puncture solutions portfolio, B-Seal is Bridgestone’s automatic sealant technology that guarantees air retention when nails, stones or other objects are embedded at up to 5mm in diameter in the tyre tread.
  • ologic technology – technology engineered to lower rolling resistance, increase fuel efficiency and reduce CO2 emissions through two features: a large tyre diameter to reduce tyre contact with the road and a narrow tyre width to reduce aero-dynamic resistance.

These technologies can be found on Bridgestone’s Original Equipment tyres of many premium car brands such as Audi, BMW and Mercedes. Bridgestone is a trusted partner to the world’s premier car manufacturers. Last year, the company custom-engineered over 120 new original fitments for 15 world-renowned car manufacturers.

Bridgestone’s ‘Air-Free’ concept bicycles , which remove the risk of punctures, will also be on display at the booth. Using a unique structure of spokes, the ‘Air Free’ technology eliminates the need for tyres to be inflated with air. The technology also helps to improve resource efficiency, in comparison with traditional bicycles. IAA attendees will have the opportunity to test the ‘Air-Free’ concept bicycles and even take part in a game using them.

Flagship products on display

Bridgestone’s flagship winter, summer and all-season tyres will also be on display at IAA 2019:

  • Blizzak LM005 – the newly-launched Bridgestone Blizzak LM005 winter tyre gives drivers exceptional control and safety even in the wet, snow and on ice. The Blizzak LM005 is the highest rated winter tyre for wet braking and cornering in TÜV SÜD tests[2], and the first winter tyre to achieve EU Label A in wet grip for its full line-up.
  • Turanza T005 – rated test winner in ADAC’s 2019 summer tyre test, with top grades on wet and dry roads, the Turanza T005 delivers best-in-class performance in the wet[3], excellent fuel efficiency and superior wear life.
  • Weather Control A005 – Bridgestone’s first ever all-season touring tyre is engineered to meet the needs of consumers who are looking for year-round convenience, outstanding control and safety. The Weather Control A005 combines best-in-class EU label A grade in wet grip with qualified snow performance and superior wear life.

All these flagships products on show feature the revolutionary DriveGuard Run-Flat Technology, enabling drivers to keep control and continue driving for 80km at speeds up to 80km/h – bringing extra convenience and safety to everyday drivers.

The Firestone line-up also on show

As well as the Bridgestone line-up, Firestone will also be represented at IAA 2019 with its following flagship winter, summer and all-season tyres on display:

  • Winterhawk 3 – specifically engineered to deliver everything drivers need when driving on winter roads: balance, responsiveness and ultra-reliable handling that drivers can always count on.
  • Roadhawk – awarded the top A-Grade EU label, Roadhawk offers best-in-class wet grip as well as best-in-class dry braking performance[4]. If this wasn’t enough, it’s also engineered for a long-lasting, high-performance lifespan.
  • Multiseason GEN 02 – designed to raise performance and value, the newly-launched second generation of Multiseason is built to perform in all weather, with an EU label grade B for wet grip and 3PMSF marking.

Pass by the Bridgestone booth to discover more about this strong range of tyres as well as the new technologies and mobility solutions pioneered to keep drivers going, no matter what.

Visitors will also have the chance to learn more about Bridgestone’s Worldwide Olympic and Paralympic partnership and its ‘Chase Your Dream, No Matter What’ campaign less than a year before Tokyo 2020 Summer Olympic Games taking place in the company’s hometown. Bridgestone is committed to improve the way people move, live, work and play by supporting the Olympic Movement as well as to inspire people of all ages, abilities and passions to chase their dream and overcome the obstacles they face on life’s journey.

[1] Based on Bridgestone internal tests according to ISO28580 procedure considering Bridgestone Turanza T005 205/55R16 91H and Bridgestone Turanza T005 255/40R20 101W.

[2] Tests carried out by TÜV SÜD on the request of Bridgestone in October-November 2018 at ATP Papenburg (Germany) for dry & wet tests and at SPG in Sweden for snow & ice tests, with VW Golf 1.6 VII, on tyre size 195/65 R15. Blizzak LM005 compared to the performance of main competitors in the same segment: Continental WinterContact TS860, Michelin Alpin 6, Goodyear UltraGrip 9, Pirelli Cinturato Winter. Annex Report No. [713139853-BM]

[3] EU label A grade for WGI and awarded highest rating for wet-weather braking and lateral wet grip by independent tyre testing and certification body, TÜV SÜD. Reference: Compared to the performance of 4 main competitors in the same segment: Michelin Primacy 3, Continental Premium Contact 5, Good Year Efficient Grip Performance, Pirelli Cinturato P7. Test carried out by TÜV SÜD on the request of Bridgestone in April- July 2017 at ATP Papenburg on tyre size 205/55 R16 91V. Test car: VW Golf 7. Report No. [713112819]

[4] Compared to UniRoyal Rainsport 3, Kleber Dynaxer HP3, Fulda EcoControl HP, Nexen NBlue HD+. Test carried out by TÜV SÜD on the request of Bridgestone between July and September 2016 at ATP Papenburg on tyre size 205/55 R16 91V. Test car: VW Golf 7. Report No. 713086643.

About Bridgestone in Europe, Middle East and Africa

We're the EMEA business of the world’s largest tyre and rubber company. For almost 90 years, we've been providing the confidence to get people and goods where they need to go as conveniently as possible, without interruption.

Today, in a fast-changing world, we’re evolving to provide real solutions to the real problems our customers face. This is why Bridgestone EMEA is rapidly transforming from a premium tyre producer into a mobility solutions leader. We’re pioneering cutting-edge products and solutions with some of the industry’s most advanced factories, world-beating technologies and coveted partnerships. As our transformation journey continues, we’re working to shape the future of mobility.

For more information about Bridgestone in EMEA, please visit www.bridgestone-emea.com/ and www.bridgestonenewsroom.eu/. Follow us on Facebook, Instagram, YouTube and LinkedIn.