Bridgestone announces partnership with Kwik Fit commit to a longer-term and even bigger presence at The British Motor Show

Bridgestone in partnership with Kwik Fit has committed to the British Motor Show for a further 2 years, extending the successful partnership through to 2025.  Having first attended in 2022, Bridgestone will again be teaming up with retail partner Kwik Fit at the event which will take place from August 15 - 18 2024 at Farnborough International.

Bridgestone, partnering with Kwik Fit, have also been confirmed as the Official Tyre Partner of The British Motor Show and will continue to be the exclusive partner sponsor of the Motorsport and Modified Arena and Hall at the event.

The Bridgestone Hall and Bridgestone Arena will once again play host to an eclectic mix of live action over the 4 days of the event; from grassroots British motorsport and stars of the future to tyre-smoking modified car action, including all new action-packed shows planned for 2024.  Bridgestone and Kwik Fit will once again have a significant presence in the Bridgestone Motorsport Hall in partnership, one of the most popular parts of the show in 2023. 

Bridgestone will also be on hand to provide their expertise and advice on all aspects of tyre and road safety to an expected 70,000 visitors including highlighting the NEW Turanza All Season 6 tyre, Bridgestone’s new premium touring all-season tyre that prepares drivers to handle year-round stressful weather conditions with ultimate control, available at all Kwik-Fit outlets across the UK.  The Bridgestone Turanza All Season 6 offers outstanding braking performance across the seasons¹, exceptional snow performance², and superior mileage³.  The Bridgestone Turanza All Season 6 has been designed with ENLITEN – a combination of cutting-edge technologies providing maximum safety, outstanding tyre performance and improved sustainability characteristics while ensuring that Bridgestone tyres are electric vehicle-ready as well as being suitable for Internal Combustion Engines and Hybrid vehicles.

Andy Entwistle, CEO at The British Motor Show, said: ‘We are delighted to have Bridgestone and Kwik Fit confirmed at The British Motor Show through to 2025. With their support and input, we’re able to keep driving the show to new heights and delivering an even bigger and better event each year.

We already have some amazing plans, including growing the motorbike elements of the show and having Bridgestone in partnership with Kwik Fit as one of our key partners allows us to elevate the show to new heights”.

Bridgestone’s Consumer Business Unit Director, Brett Emerson said: “We couldn’t be more excited to commit to supporting the British Motor Show for a further two years and be the exclusive tyre partner of this amazing event. Over the past two years, we have enjoyed being at the British Motor Show in partnership with Kwik Fit, in what is both a unique four days of celebrating the automotive industry and what is an exceptional day out for families and all.

“We are going to build on the last two years of our partnership with the British Motor Show and return with an even more memorable presence, offering motorists the chance to learn more about both Bridgestone and Kwik Fit and the innovations within the automotive industry, such at the NEW Bridgestone Turanza All Season 6 tyre, and of course win some prizes.”

Andy Lane, Marketing Director at Kwik Fit, said: “We’re delighted to be committing to a two-year partnership and returning to Farnborough with Bridgestone after the incredible last 2 years.  The British Motor Show is now established as a focal point in the country’s motoring calendar, and we love how the event provides so much for all generations to enjoy.  We can’t wait to continue our partnership with Bridgestone and welcome fans of motoring back to the show.”

Bridgestone will also underline its commitment to the realisation of a sustainable society by its continuing commitment to the Bridgestone E8 Commitment*. The British Motor Show aligns with ‘Emotion - Committed to inspiring excitement and spreading joy to the world of mobility.’

Media information:

For more information about this press release, or if you have any more questions, please call Ben Smallman at Ben Smallman PR on +44 (0) 7833 463195 or email ben@bensmallmanpr.com.  Alternatively, please contact Helen Roe at helen.roe@bridgestone.eu

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.

Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. *The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.

About KwikFit

Established in 1971, the Kwik Fit Group is one of the largest independent automotive parts, repair and replacement specialists in the world. Kwik Fit has over 600 service centres across the UK, as well as a nationwide fleet of mobile tyre fitting vehicles, and specialises in tyres, brakes, exhausts, MOT and servicing. 

About the British Motor Show

The British Motor Show 2024 takes place at Farnborough International Exhibition Centre from August 15-18, delivering a dynamic mix of live entertainment, interactive displays and driving experiences as well as the latest new cars and supercars, alongside classics, modified cars and even tanks! Visitors will also have the chance to hear from and meet automotive influencers and celebrities across the four days. 

Tickets for the most action-packed, family-friendly car-focused day out are available now via www.thebritishmotorshow.live. Advanced purchase one-day tickets start at just £23.50, with accompanying under-16s tickets for only £5.00 each and a family ticket for a pocket-friendly £47. Four-day tickets are available from £45, or £90 for families. A selection of VIP tickets are also available, priced from £80.

1.        Tests carried out by TÜV SÜD on the request of Bridgestone in February 2023 at the facilities Bridgestone EUPG (Italy), Bridgestone SPG (Sweden) and ATP Papenburg (Germany) for tests with Volkswagen Golf VIII, on tyre size 205/55 R16 94V XL Turanza All Season 6 compared to the performances of main competitors in the same segment: Michelin CrossClimate 2, Continental AllSeasonContact and Goodyear Vector 4Season Gen3. TÜV SÜD Report No. 713281374​

Braking wet (80 km/h to 20 km/h, distance in metres): Bridgestone (27,2), Continental (28,3), Goodyear (28,9), Michelin (31,4)

Braking dry (100 km/h to 0 km/h, distance in metres): Michelin (37,8), Bridgestone (38.6), Continental (41,3), Goodyear (42,3)

Braking snow (40 km/h to 5 km/h, distance in metres), Michelin (17,1), Bridgestone (17,3), Goodyear (17,5), Continental (18,0)

2.        Tests carried out by TÜV SÜD on the request of Bridgestone in February 2022 at the facilities Bridgestone EUPG (Italy), Bridgestone SPG (Sweden) and ATP Papenburg (Germany) for tests with Volkswagen Golf VIII, on tyre size 205/55 R16 94V XL Turanza All Season 6 compared to the performances of main competitors in the same segment: Michelin CrossClimate 2, Continental AllSeasonContact and Goodyear Vector 4Season Gen3. TÜV SÜD Report No. 713281374

Ranked second for snow performance (acceleration, braking, lateral grip, handling), average rating in %: Michelin (101,5%), Bridgestone (100%), Goodyear (96,4%), Continental (95,8%)

3.        Based on the internal tests carried out on Bridgestone Turanza All Season 6 vs. Bridgestone Weather Control A005 EVO, ref. 205/55 R16