Bridgestone bearing the gift for children’s charities with a golden partnership

Bridgestone is proud to continue its support of Sporting Bears Motor Club by once again sponsoring their Golden Dream Rides competition, which will help support numerous children’s charities this year.

Sporting Bears Dream Rides offer passengers a once-in-a-lifetime motoring experience in a range of classics or supercars for a donation. Every penny raised goes straight to the charities chosen by Sporting Bears, made possible by the remarkable generosity of its members.

The club members donate their cars, volunteer their time and even cover all their own expenses, ensuring that 100% of every donation directly supports the causes that need it most.

Bridgestone’s sponsorship, which not only covers the cost of the competition but also goes directly to a host of charities, builds on a partnership which began in 2023 and reflects the company’s ongoing commitment to supporting community-focused initiatives that make a meaningful difference.

The Golden Dream Ride competition is a simple one, where anyone who has interacted with Sporting Bears is invited to capture a photograph of their favourite Sporting Bears moment – whether it’s with their favourite car or during their own Dream Ride moment – and posting it via official social media channels. Each month, one lucky winner will receive a Golden Dream Ride voucher, redeemable against any available dream ride car, at any Sporting Bears event across the UK.

Bridgestone and Sporting Bears are using the excitement of the competition as a platform to champion a vital message: safer roads for everyone. As part of Bridgestone’s ‘Be a Bridgestone Road Safety Hero campaign’, the team of sporting bears volunteers will be engaging directly with the public to share simple yet crucial tyre‑safety checks and empowering drivers with the knowledge that can prevent accidents and save lives.

Clare Stephens, PR and Social Media Lead for Sporting Bears, said: “Our Dream Rides are all about creating unforgettable experiences while raising vital funds for children’s charities. Bridgestone’s support covers the cost of the competition which ensures that even more money goes directly to the charities we support.”

Helen Roe, Senior Marketing Manager from Bridgestone, said: “We’re incredibly proud to support Sporting Bears and their Golden Dream Rides concept. It’s a fantastic initiative that brings together a passion for cars with a genuine opportunity to make a difference in local communities, whilst sharing vital tyre safety advice.”

Bridgestone’s backing coincides with Sporting Bears’ historic announcement at the recent Practical Classics Restoration Show at the NEC in Birmingham, where they revealed that they’ve broken the £4 million barrier for fundraising activities, since being formed in 1989.

Overall, Sporting Bears has provided more than 85,000 Dream Rides, and every penny raised along the way has helped more than 400 children’s charities across the UK. While Sporting Bears is perhaps best known for its large presence at a number of big car events including the two NEC-based classic car shows each year, as well as Carfest and The British Motor Show, it also has a presence at more than 60 other events throughout the season.

For more information about Sporting Bears, visit www.sportingbears.co.uk

Media information: For more information about this press release, or if you have any more questions, please call Ben Smallman at Ben Smallman PR on +44 (0) 7833 463195 or email ben@bensmallmanpr.com. 

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.

Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.comhttp://www.bridgestone-emia.com/http://press.bridgestone-emia.com/. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.