Bridgestone highlight important safety messages to motorists in Tyre Safety month


Bridgestone's consumer-facing campaign to provide motorists with valuable hints, tips and tyre advice

Bridgestone has renewed its plea for motorists to take extra care on the roads, courtesy of an informative new online safety portal to coincide with Tyre Safety Month.

Ahead of the clocks going back on Sunday October 30th, Bridgestone has created a consumer facing campaign to highlight to motorists how important it is to check your tyres. It drives motorists to a portal featuring tips and advice on correct pressures, tread depths and product recommendations in terms of picking the right tyre.

The digital destination, which can be found at https://promotion.bridgestone.co.uk/bridgestone-tyre-care-guide/, supports road safety charity TyreSafe and their month-long Safety Month, which asks the question: If your tyres don’t stop you, what will? 

Both Bridgestone and TyreSafe are asking drivers to consider the risks involved in not carrying out vital checks on their tyres, and the potentially tragic consequences if they needed to stop in an emergency and their tyres fail.

The online portal gives some quick-and-easy tips to check tyres in a matter of seconds and some facts and figures behind tyre inflation and how a vehicle’s handling, stability and fuel economy are affected as a result.

Bridgestone’s North Region Managing Director Andrea Manenti said: “With October being Tyre Safety Month, now is the perfect time to reinforce some critical messages about the importance of fitting premium products and maintaining them thereafter.

“Your tyres are the only point of contact between the road and your vehicle. It doesn’t matter what gadgets and safety features are fitted to a car if the tyres aren’t in good working order beneath the bonnet.”

Stuart Lovatt, TyreSafe Chair, said: “We appreciate the proactive work being carried out by Bridgestone. Their messages mirror our own here at TyereSafe. We need to keep building momentum around the subject of tyre safety and we welcome Bridgestone’s support, which arrives at the perfect time for us.

“Regular proactive care of your tyres not only saves lives, but also helps your tyres to perform better, last longer and save money. 

“The main message we want to convey is that you should never compromise on your safety. As our own campaign states, if your tyres won’t stop you, what will?”

Bridgestone’s tyre safety campaign delivers significant benefits in terms of ‘Efficiency’, ‘Economy’ and ‘Ease’, in line with the Bridgestone E8 Commitment – the broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, customers, and future generations in eight focus areas.

To view Bridgestone’s online portal, visit https://promotion.bridgestone.co.uk/bridgestone-tyre-care-guide/ and for  more about TyreSafe’s October-long Tyre Safety Month, visit https://www.tyresafe.org/campaigns/tyre-safety-month/

Media information:

For more information about this press release, or if you have any more questions, please call Ben Smallman at Ben Smallman PR on 07833 463195 or email ben@bensmallmanpr.com

About Bridgestone in Europe, Middle East, India and Africa

Bridgestone in Europe, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.

Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and press.bridgestone-emia.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.