Bridgestone launches VX-TRACTOR tyre at LAMMA 2018

Bridgestone’s Bourne identity continuing to impress

Bridgestone, the world’s number one tyre and rubber company[1], has been turning heads as well as soil after taking the wraps off its eagerly anticipated VX-TRACTOR tyre, which will complement its range of premium agricultural products.

The tyre got its first UK outing at LAMMA 2018, the popular farm machinery equipment show, which has been taking place in Peterborough on January 17 and 18.

Comprehensively designed and tested at Bridgestone’s European Technical Centre facility in Italy and produced at Bridgestone’s European agricultural ‘manufacturing excellence’ Puente San Miguel plant, the VX-TRACTOR is built to work hard both in the field and on the road, even under heavy payloads.

It is constructed from robust casings with extra-deep and extra-long lugs, ensuring outstanding traction and extremely long wear life. This means that farmers can go further and get more done, time and time again.

Developed for tractors of 100bhp and above, the VX-TRACTOR is available in 38 and 42-inch rear sizes as well as 24 to 34-inch front wheel sizes.

Not only was the new VX-TRACTOR a headline attraction, but a selection of Bridgestone’s ever-popular agricultural tyres also sat alongside. Bridgestone presented the VT-TRACTOR tyre in partnership with New Holland and its latest T7 315 HD Tractor.

The VT-TRACTOR joined the Bridgestone portfolio in 2015. Compared to standard tyres, it can operate at lower inflation pressures, with larger footprints, helping farmers to harvest greater yields, work faster, carry heavier loads and consume less fuel – all while protecting the soil.

The VT-TRACTOR also provides farmers with excellent traction on soil and benefits from "Very High Flexion" (VF) technology which allows the tyre to also operate at low air pressure, due to the special tyre elasticity in combination with a revised tread design. This is up to 0.4 bar below tyres using standard technology, which not only enables the farmer to transport heavy loads while preserving the soil, but also saves fuel.

Bridgestone’s Agricultural Product Manager Steve Hewitt said: “It was great to unveil the VX-TRACTOR and communicate the many virtues of the product.

“LAMMA gave us the perfect opportunity to present our selection of premium agricultural solutions direct to those who will benefit most. We see the VX-TRACTOR as an ideal original equipment product for a host of tractor manufacturers.”

Bridgestone has been exhibiting at stand R7 at LAMMA 2018.

[1] Based on 2016 tyre sales. Source: Tire Business 2017 – Global Tire Company Rankings

Media information: For more information, contact Ben Smallman on 01902 587001 or email ben@smallmanmedia.com

About Firestone

With a range of tyres that build on a legacy of strength and reliability spanning over 100 years, Firestone reaches out to a vibrant and young-at-heart audience, giving them the freedom to live life in the moment. Firestone was acquired in 1988 by Bridgestone Corporation, the world’s largest tyre and rubber company.

Bridgestone EMEA (Europe, Middle East and Africa), with headquarters in Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation. With more than 18200 employees, Bridgestone EMEA has offices in more than 60 countries, runs 14 tyre and tyre related plants and operates a major R&D Centre and proving ground.

For more information about Firestone in Europe please visit www.firestone.eu and fs.bridgestonenewsroom.eu.

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