Bridgestone making tyre safety plea when driving home for Christmas

Bridgestone is making a festive road safety plea when motorists are driving home for Christmas, after more than half failed to recognise an ‘extremely serious’ risk associated with illegal tyre usage.

Fifty-four-per-cent of motorists don’t regard driving on illegal tyres as being potentially life threatening, with only 14% describing them as the most important safety feature on their cars, according to latest Bridgestone research1.

A survey amongst 2,000 drivers revealed that despite tyres being the only contact points between a vehicle and the road – and responsible for 159 deaths or serious injuries from defective tyres related accidents2 – 81% admitted to never checking their tyres for signs of wear or damage.

The Bridgestone results tie in with a recording of 4,596 total casualties from tyre-related incidents on roads in the past yearsand there being in the region of 10 million illegal tyres on Britan’s roads each year2

In the run up to Christmas – and many people making more journeys to see loved ones over the holiday period – Bridgestone has renewed its call to get motorists to find a few minutes to check their tyres, in what could be the most thoughtful gesture this Yuletide.

Bridgestone’s North Region Vice President Andrea Manenti said: “Driving over the Christmas holidays is something everyone should prepare for. It is not only about having the right tyres; the driver’s behaviour is also essential in these conditions as he or she needs to understand and adapt to different winter hazards.

“It is therefore crucial to not only prepare our vehicles, but also ourselves when the weather gets cold, as we are seeing at this time of year.”

Bridgestone’s tips for motorists are below:

·        Periodically check traction, or available grip, when driving in challenging conditions. Apply the brakes with moderate pressure to determine the available grip and modify your driving, if needed, to respond to ever-changing road conditions.

·        Under-inflated tyres not only compromise motorists’ ability to brake and manoeuvre safely, but they also consume more fuel and wear out faster. Information on the recommended tyre pressure can be found in the operating manual, on the inside of the door pillars or under your fuel cap.

·        The legal minimum tread depth is 1.6mm. Insert a 20p coin in the tread; if you can see the border, it’s time to change the tyres.

·        Maximise available grip by separating driving manoeuvres when negotiating a curve. Brake to an appropriate speed while travelling in a straight line prior to a curve. This allows you to use all the available grip for negotiating the curve. Accelerate gradually when you are able to straighten the steering wheel at the exit of the turn.

·        Avoid cruise control in wet, icy or snowy conditions. Maintain control of acceleration and deceleration at all times.

·        Avoid driving in bad weather conditions. Your safety comes first.

Bridgestone’s festive tyre safety advice represents part of its mission to continue to provide social and customer value as a sustainable solutions company. It also embodies Bridgestone’s E8 Commitment – a set of eight commitments (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, Empowerment) which provide a compass to guide their strategic priorities, decision making and actions throughout every area of the business and operations.

Bridgestone’s road safety tips provides Ease, by bringing comfort and peace of mind to mobility life and Extension, by committing to nonstop mobility and innovation that keeps people and the world moving ahead.

For more information and advice about tyre safety from Bridgestone, visit https://promotion.bridgestone.co.uk/bridgestone-tyre-care-guide/


1.       Research carried out online by Research Without Barriers (February 2023) comprising 2,000 UK car owners. All research conducted adheres to the UK Market Research Society (MRS) code of conduct (2019). RWB is registered with the Information Commissioner’s Office and complies with the DPA (2018).

2.       2.  Tyresafe.org 2023 Stats Tyre Safety the Case for Action

Media information:

For more information about this press release, or if you have any more questions, please call Ben Smallman at Ben Smallman PR on 07833 463195 or email ben@bensmallmanpr.com or helen.roe@bridgestone.eu

About Bridgestone in Europe, Middle East, India and Africa

Bridgestone in Europe, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.

Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and press.bridgestone-emia.com. Follow us on Facebook, Instagram, YouTube, and LinkedIn