Bridgestone partners with Milestone for RIDE 4


Bridgestone partners with Milestone for RIDE 4

  • RIDE 4, the latest installment of the popular videogame series, aims to be the ultimate competitive game experience for two wheel enthusiasts.
  • Riders around the world have the opportunity to experience the performance and durability of Bridgestone tyres in the virtual world, just like they do in real life.
  • The game features dedicated Bridgestone game modes, menus, and sponsored tracks.

Bridgestone, the world’s largest tyre and rubber company, today announces a partnership with Italian game developer, Milestone, on the latest installment of the popular RIDE videogame series, RIDE 4. RIDE 4, the ultimate competitive gaming experience for two wheel enthusiasts, will launch worldwide on October 8th 2020 on Playstation 4, XBOX One and PC.

Through this partnership, Bridgestone aims to solidify its position as a market leader for motorbike tyres, as well as showcase its products and legacy in the competitive racing world – and all in innovative and engaging way for motorbike and videogame lovers worldwide.

In RIDE 4, riders from every corner of the globe will have the chance to experience a smooth and fast ride with Bridgestone tyres on 34 accurately reproduced virtual tracks, just like they would do in reality. The game includes a vast array of Bridgestone motorcycle tyres, which can be mounted on over 250 bike models from 22 different manufacturers. Bridgestone brand will also be featured digitally within the game, with sponsored suits and gear, billboards on racing tracks as well as dedicated game modes.

Over the years, Bridgestone has built its legacy and excellence in motorbike racing, recently achieving victories in the most celebrated endurance competitions. Endurance World, a brand-new game mode dedicated to distance motorcycle races, will be one of the key features in RIDE 4. In this mode, riders can test their driving ability and focus, and really asses the exceptional performance and durability of their Bridgestone tyres. Just as in real life, tyre wear remains one of the most important factors within the game when it comes to being a successful rider, with performance being actively impacted by riding style and weather, and players having to make in-race strategic decisions to mitigate these factors.

“As a global mobility leader with a large portfolio of premium products and solutions including premium motorcycle tyres, we saw fit to make our debut in the virtual world by partnering with Milestone, a proven leader in two wheel simulation games” – commented Nico Thuy, Head of Motorcycle Business at Bridgestone EMIA. “We are always looking for fresh ways to engage our customers and interact with the riding community, while also showcasing the quality of our products. Being present in RIDE 4 represents a one of a kind opportunity to do just that”.

Luisa Bixio, CEO at Milestone, stated: “We are delighted to be partnering with Bridgestone on RIDE 4. Working alongside a market leader, with a proven track record in endurance and premium products, is key to replicating the real-world experience we have achieved with RIDE 4.”

Media information: For more information about this release, contact Ben Smallman on 07833 463195 or ben@bensmallmanpr.com

About Bridgestone in Europe, Middle East and Africa

We're the EMEA business of the world’s number one tyre and rubber company. For almost 90 years, we've been providing the confidence to get people and goods where they need to go as conveniently as possible, without interruption. That’s as true today as ever and means we’re trusted where it matters most: where the vehicle meets the road. We’re brilliant chemists, engineers and data scientists with some of Europe’s most advanced factories, world-beating technology, and leading R&D investments. We’re uncompromisingly focused on providing real solutions to the real problems that drivers face on the road every day. We keep them going, no matter what.

For more information about Bridgestone in EMEA, please visit www.bridgestone.co.uk and http://www.bridgestone.co.uk/tyre-talk/category/news/. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.