Bridgestone shelling out Some Easter safety tips ahead of Bank Holiday getaway
As thousands of families prepare for the Easter Bank Holiday getaway, Bridgestone is reminding drivers to check their tyres before setting off - and to make road safety their top priority this spring.
With thousands of long journeys on the horizon, Bridgestone is urging motorists to carry out a few simple checks to stay safe on the road. The advice comes as part of the company’s wider Road Safety Hero campaign, which emphasises the importance of regular tyre checks.
According to Bridgestone, properly maintained tyres can make all the difference between a smooth journey and a dangerous one and has issued three seasonal pieces of advice to follow ahead of any road trips to see family and friends over the Easter Bank Holiday weekend, which is particularly pertinent ahead of long-distance journeys.
1. How to check your tyres:
Each tyre must be in good condition, free from bumps, cuts and bulges. They must be maintained at the correct pressure and have sufficient tread to enable motorists to stop safely. The law states the absolute minimum tread depth is 1.6mm of tread across a continuous band of ¾ of the tyre width, around the entire circumference. Failure to comply could result in a fine of up to £2,500 & three penalty points per tyre.
2. Try the 20p test!
Ideally, tyres should be checked at least once a month at the same time that tyre pressures are checked.
Insert a 20p coin into the main tyre grooves at several places around the circumference of the tyre and across its width. If the outer band of the 20p coin is visible whenever the treads are checked, they might be illegal and should be checked by a specialist.
3. Under pressure?
Like tread depths, tyre pressures should be checked at least once a month, or before long journeys, too.
Tyre pressures should be checked against the vehicle manufacturer’s recommended level which can be found in the vehicle handbook and on a plate which is often located inside the fuel filler cap or on the driver’s door sill.
Bridgestone North Consumer Sales Director Drew Chapman said: “We want everyone to enjoy their Easter travel plans while feeling confident and safe behind the wheel. That’s what really matters. Everyone can play their part in making roads safer, and the beauty is that this can be achieved in a matter of a few minutes by making some straightforward tyre checks.”
While tyre safety is always in season, Bridgestone’s latest innovation, the Turanza 6, is designed to deliver extra reassurance whatever the weather. It boasts best-in-class wet performance and is engineered with EV-readiness in mind – combining long-lasting performance with improved fuel efficiency and reduced road noise for added comfort.
Developed and manufactured in Europe, the Turanza 6 is a fitting example of Bridgestone’s ongoing mission to create a safer, more sustainable future for all road users.
For simple tyre safety tips for drivers and ways to stay safe on roads, visit https://promotion.bridgestone.co.uk/bridgestone-tyre-care-guide/
Media information: For more information about this press release, or if you have any more questions, please call Ben Smallman at Ben Smallman PR on +44 (0) 7833 463195 or email ben@bensmallmanpr.com.
About Bridgestone in Europe, the Middle East and Africa
Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.
Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.
Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.
Bridgestone’s ‘Become a Road Safety Hero’ provide Ease, by bringing comfort and peace of mind to mobility life and Extension, by committing to nonstop mobility and innovation that keeps people and the world moving ahead.
For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.