Bridgestone taking a calculated approach to fleet savings at RTX
Commercial fleets seeking significant annual savings are being urged make a journey to Bridgestone at this year's Road Transport Expo (RTX), where the company will unveil a revolutionary price comparison tool for the first time.
Exhibiting on stand G51 in Hall 2 from June 30 to July 2 at NAEC Stoneleigh, Bridgestone will demonstrate how fleets can uncover hidden savings through its Total Cost of Ownership (TCO) Calculator. The solution enables operators to build their own business case using real operational data, providing a clear picture of where efficiencies can be achieved.
Visitors to the stand will also be able to speak to Bridgestone's commercial sales team to see the calculator in use, while also learning about the company’s premium tyres, Bandag retread solutions, Fleetcare and Webfleet offerings.
Bridgestone’s TCO Calculator enables fleet operators to build their own business case using real operational data, providing a clear picture of where efficiencies can be achieved. Visitors to the stand will also be able to speak to Bridgestone's expert sales team to explore how the company's solutions can be tailored to their specific applications and requirements.
With fuel costs, operational efficiency and sustainability remaining high on the agenda for fleet managers, Bridgestone believes there has never been a more important time to take a holistic approach to fleet performance.
Visitors to the stand will be able to explore Bridgestone's latest Ecopia tyre range, including the Ecopia ENLITEN line-up, which has been developed to deliver best-in-class fuel efficiency and reduced operating costs. Alongside this, Bridgestone's Duravis range has been engineered to maximise mileage and reduce premature removals, helping fleets extract more value from every tyre.
Bandag's hot and cold retread solutions will also take centre stage. Delivering a like-for-like second life compared to Bridgestone's premium truck and bus tyres, the retread offering enables fleets to maximise casing utilisation, extend asset life and embrace a more sustainable circular economy without compromising on performance.
David Almazan, Head of Region and Commercial Business Unit Director, said: "Fleet operators are under constant pressure to reduce costs while maintaining performance, compliance and sustainability targets. That's why we're bringing together the full breadth of our commercial offering at RTX.
"Every fleet is different, which is why we encourage operators to use our TCO Calculator to understand where the biggest opportunities lie for their own business. Combined with the expertise of our sales team, it allows us to create tailored solutions that address the unique challenges faced by each customer.
"Whether it's reducing fuel consumption through Ecopia, increasing mileage with Duravis, extending tyre life with Bandag retreading or unlocking operational efficiencies through Fleetcare and Webfleet, we have a complete package designed to help fleets lower their total cost of ownership."
Bridgestone will also be showcasing Fleetcare, its integrated fleet management solution that combines premium tyres and services with Webfleet, Europe's leading fleet management platform.
Webfleet's latest innovations on display will include Fleet Advisor, an AI-powered assistant designed to provide faster, data-driven insights into fleet performance. Visitors will also be able to learn more about Webfleet's expanding OEM.connect programme, which enables compatible vehicles to connect directly to the platform without additional hardware.
Together, the technologies provide operators with powerful tools to improve efficiency, strengthen compliance, enhance driver safety and make better-informed business decisions.
David added: "What makes Bridgestone unique is the way our solutions work together. We can help fleets save fuel, maximise tyre life, reduce downtime, improve visibility and support sustainability goals through a single trusted mobility partner."
Bridgestone and Webfleet can be found on Hall 2, stand G51 throughout RTX 2026.
Media information: For more information about this press release, or if you have any more questions, please call Ben Smallman at Ben Smallman PR on +44 (0) 7833 463195 or email ben@bensmallmanpr.com.
About Bridgestone in Europe, the Middle East and Africa
Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.
Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.
Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.
For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.comhttp://www.bridgestone-emia.com/http://press.bridgestone-emia.com/. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.