Bridgestone UK Ambassadors Adam Peaty & Charlotte Worthington count down to ‘the Games of the XXXIII Olympiad Paris 2024’


Bridgestone, Worldwide Olympic and Paralympic Partner, and its UK ambassadors count down to the start of the Games of the XXXIII Olympiad Paris 2024, one year from today

As the Olympic and Paralympic Games Paris 2024 draw closer, Bridgestone celebrates its campaign for Paris 2024, “Prepared to perform”, with the Five times Olympic Games Swimming medallist, Adam Peaty, and Olympic Games Freestyle BMX gold medallist, Charlotte Worthington.

Through this campaign, "Prepared to perform", Bridgestone wants to honour and highlight the diligence and determination of athletes on their way to the Olympic and Paralympic Games, and support them in their preparation for Paris 2024.  

Bridgestone Ambassadors look ahead at Paris 2024

Adam Peaty, OBE, defended his 100m breaststroke title at the Olympic Games Tokyo 2020, adding two gold and one silver medals to his Olympic medal tally, making him the first British Swimmer in history to defend an Olympic title. As Peaty continues to strive for success representing Team GB in the pool, he works with Bridgestone UK to reveal what his hard work, dedication and preparation entails, as he prepares for Paris 2024.

On talking about his preparation Peaty said: “Being prepared to perform is everything. Making sure you are consistent, making sure you work hard, and making sure you take every opportunity to push yourself is key, because at the Olympic Games you cannot rely on luck, you make that performance every day with the hard working and training.”

Charlotte Worthington, MBE, first competed at the Olympic Games at Tokyo 2020, coming home with the Olympic gold medal in the inaugural Women’s Cycling BMX Freestyle event. In doing so she became the first woman in history to land a 360-degree backflip in a competition, and today has her eye set on breaking a new record at Paris 2024.

Looking forward to Paris 2024 Worthington said: “I definitely feel more pressure going into Paris, but I try to remind myself that it is a perception, and I can switch it off. I learned so much competing as an Olympic Champion after the Olympics in Tokyo, and I am confident that when it comes to it, I will be prepared and ready to perform.”

Bridgestone committed to sport and the Olympic and Paralympic Games

Being a Partner of Paris 2024 is not only about being associated with the power of the Olympic and Paralympic Games and the world's greatest event, it is also about committing to organizing Paris 2024 that are different, responsible and useful to all of society. Indeed, Bridgestone and the Olympic and Paralympic Games share common values through mobility, innovation and sustainability.

“Being a partner of Paris 2024 means taking part in an adventure that is unique in terms of its attractiveness and global influence. For Bridgestone, it is an opportunity to demonstrate its know-how and involve its employees and customers in a meaningful project. It is a unique opportunity to mobilize our company around sports, mobility and sustainability while taking action inspired by the Bridgestone E8 Commitment!" says Thierry Jupsin, VP Brands Marketing EMIA at Bridgestone. 

Watch this space for more exciting content and stories to come from Worldwide Olympic and Paralympic Partner Bridgestone as they share Adam and Charlotte’s journey to Paris 2024.

Media information: Contact Mongoose Agency: BridgestoneUK@mongooseagency.com, +44 (0) 7736 067190

About Bridgestone in Europe, Middle East, India and Africa

Bridgestone in Europe, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.

Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and press.bridgestone-emia.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.