Bridgestone UK Ambassadors Adam Peaty & Charlotte Worthington Prepare to Perform at ‘the Games of the XXXIII Olympiad Paris 2024’

As the Olympic and Paralympic Games Paris 2024 draw closer, Bridgestone celebrates its campaign for Paris 2024, “Prepared to perform”, with the Five times Olympic Games Swimming medallist, Adam Peaty, and Olympic Games Freestyle BMX gold medallist, Charlotte Worthington.

Nothing is left to chance when it comes to performing at the highest level. In a series of testimonies, Bridgestone’s ambassadors share an insight in some of the aspects of their preparation, starting with the process of visualisation.

Bridgestone Ambassadors on mental strategies ahead of competition

Visualisation is fundamental to many athletes, a technique often used to cultivate a heightened state of mental awareness. As a result, the mental strategy has been shown to boost confidence and enhance performance.

Adam Peaty, OBE, defended his 100m breaststroke title at the Olympic Games Tokyo 2020, adding two gold and one silver medals to his Olympic medal tally, making him the first British Swimmer in history to defend an Olympic title. As Peaty continues to strive for success representing Team GB in the pool, he works with Bridgestone UK to reveal what his hard work, dedication and preparation entails, as he prepares for Paris 2024.

On the process of visualisation Peaty said: “I use it every single day in training. Visualising is key to figuring out what I need to do in the water, where my body should be and what my mind should be doing. It helps me prepare, just before I perform. When training for the Olympics, I will probably swim that race a thousand times in my head. I don’t leave anything to chance, this is how I prepare to perform.”

Charlotte Worthington, MBE, first competed at the Olympic Games at Tokyo 2020, coming home with the Olympic gold medal in the inaugural Women’s Cycling BMX Freestyle event. In doing so she became the first woman in history to land a 360-degree backflip in a competition, and today has her eye set on breaking a new record at Paris 2024.

Reflecting on her preparation for Tokyo 2020, Worthington explained: “After a long time without competitions in the pandemic, I started using a specific technique to prepare for Tokyo. I put headphones in with sounds of old contests and listened to the crowds cheering and my name being called out. I have my eyes closed and I would practice being up at the top of the ramp and calming myself down, preparing to perform my run. I then visualise myself executing the run that I will perform in competition. Visualisation definitely takes practice, the more you do it, the easier it gets. When you then find yourself in a high-stress situation, you get a sense of déjà vu because you’ve been there before.”

Bridgestone committed to sport and the Olympic and Paralympic Games

Being a Partner of Paris 2024 is not only about being associated with the power of the Olympic and Paralympic Games and the world's greatest event, it is also about committing to organizing Paris 2024 that are different, more responsible and useful to all of society. Indeed, Bridgestone and the Olympic and Paralympic Games share common values through mobility, innovation and sustainability.

“It is so exciting seeing our ambassadors prepare to perform at Paris 2024 and being able to support them on this journey. They leave no stone unturned and leave nothing to chance, and we are proud of both of them”, says Helen Roe, Consumer & Brand Sponsorships Marketing Manager at Bridgestone.

Watch this space for more exciting content and stories to come from Worldwide Olympic and Paralympic Partner Bridgestone as they share Adam and Charlotte’s journey to Paris 2024.

Media information: Contact Mongoose Agency: BridgestoneUK@mongooseagency.com, +44 (0) 7736 067190

About Bridgestone in Europe, Middle East, India and Africa

Bridgestone in Europe, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.

Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and press.bridgestone-emia.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.