Bridgestone UK Ambassadors Charlotte Worthington & Adam Peaty Prepare to Perform at ‘the Games of the XXXIII Olympiad Paris 2024’

As the Olympic and Paralympic Games Paris 2024 draw closer, Bridgestone celebrates its campaign for Paris 2024, “Prepared to perform”, with the Five times Olympic Games Swimming medallist, Adam Peaty, and Olympic Games Freestyle BMX gold medallist, Charlotte Worthington.

Nothing is left to chance when it comes to performing at the highest level. In a series of testimonies, Bridgestone’s ambassadors share an insight in some of the aspects of their preparation, now focusing on nutrition.

Bridgestone Ambassadors on the importance of nutrition

Performing at your very best takes time, training and patience, but that’s not all. Like a car, your body won’t run without the right fuel. Athletes must take special care to get enough of the calories, vitamins, and other nutrients that provide energy, to ensure they are fuelling properly throughout their preparation process. Bridgestone ambassadors Adam Peaty and Charlotte Worthington detail their relationship with food as they prepare to perform at Paris 2024.

Olympic Games Freestyle BMX gold medallist Charlotte Worthington explains that unlike endurance sports, her sport relies more on mental and general physical strength. She adds: “We need to have the fitness for a 1-minute run and supplementary training sessions during competition periods, so don’t have to be marathon runners to do this. Even so, I do eat very clean, mixing lots of different meats, vegetables, and grains. A well-rounded diet is everything.”

We hear similar tones from Adam Peaty, as he prepares for Paris 2024. He explains: “I focus on food from a health perspective, making sure I’m not just eating to perform, but it’s actually good for me in the long run. I don’t follow a strict nutritional plan but have cut out all junk food. Food is very important for morale in an athlete, so it’s a question of finding good balance and enjoying different foods.”

Both ambassadors point out the importance of a balanced diet and varied options. One thing they both have in common: a weakness for chocolate.

Bridgestone committed to sport and the Olympic and Paralympic Games

Being a Partner of Paris 2024 is not only about being associated with the power of the Olympic and Paralympic Games and the world's greatest event, it is also about committing to organizing Paris 2024 that are different, more responsible and useful to all of society. Indeed, Bridgestone and the Olympic and Paralympic Games share common values through mobility, innovation and sustainability.

“It is so exciting seeing our ambassadors prepare to perform at Paris 2024 and being able to support them on this journey. They leave no stone unturned and leave nothing to chance, and we are proud of both of them”, says Helen Roe, Consumer & Brand Sponsorships Marketing Manager at Bridgestone.

Watch this space for more exciting content and stories to come from Worldwide Olympic and Paralympic Partner Bridgestone as they share Adam and Charlotte’s journey to Paris 2024.

Media information: Contact Mongoose Agency: BridgestoneUK@mongooseagency.com, +44 (0) 7736 067190

About Bridgestone in Europe, Middle East, India and Africa

Bridgestone in Europe, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.

Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and press.bridgestone-emia.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.