Bridgestone UK celebrates the Olympic Games Tokyo 2020 with a UK Olympic Games experience roadshow


Bridgestone UK celebrates the Olympic Games Tokyo 2020
with a UK Olympic Games experience roadshow

Bridgestone UK, a worldwide partner of the Olympic Games Tokyo 2020, today, announced its Bridgestone Olympic Games Experience roadshow across the UK. Taking place between the 5th-12th August. The activity features as part of the I am Team GB campaign encouraging the nation to get moving and mark the success of Team GB by continuing the Olympic Games celebrations beyond Tokyo 2020.

The immersive Olympic Games experience will provide fans with the opportunity to test their skills against Olympians. The experiential event is part of its Chase Your Dream, No Matter What campaign, set to inspire people to overcome obstacles and persevere in pursuit of their goals.

The roadshow will take place in London (Westfield, Shepherds Bush) between the 5th- 6th August as part of the Official Team GB Fan Zone, Birmingham (The Bull Ring) for the 8th-9th August, and Manchester (Piccadilly Gardens) on the 11th-12thAugust, with COVID protocols followed to ensure visitors and guests can enjoy the day in a safe setting. The activation will be held in a converted Bridgestone Olympic Games Experience themed truck, hosting five Olympic themed challenges. Alongside the truck, an eye-catching I Love Tokyo sign created with Bridgestone tyres, will create the perfect backdrop to celebrate Team GB’s success.

Participants will be encouraged to adopt an athlete mindset to accomplish their dreams and will test themselves against Bridgestone Olympic Games ambassadors to see if they have what it takes. This includes a step challenge to match a personal best set by two-time bronze medalist and French sprinter, Christophe Lemaitre and a reflex test against Britain’s taekwondo athlete and Olympic Games medalist, Lutalo Muhammad. No guests will leave empty handed, as visitors will receive Japanese Calligraphy embodying their life goals as a reminder to overcome hurdles and continue their journey.

Bridgestone UK spokesperson, Andy Mathias, Marketing Manager, said: “As a Worldwide Olympic Partner we support a number of Olympic Games Ambassadors and have come to learn of the motivation and mindset required to Chase Your Dream, No Matter What.

With Olympic themed challenges set by our ambassadors, we hope to create an enjoyable experience that gives visitors a glimpse of this and motivates them to chase their own dream, no matter what.”

To find out more about Bridgestone’s ‘Chase Your Dream, No Matter What’ campaign, please visit, https://bridgestone.co.uk/olympics .

Media information: For more information about this press release, or if you have any more questions, please call Ben Smallman at Ben Smallman PR on 07833 463195 or email ben@bensmallmanpr.com

About Bridgestone in Europe, Russia, Middle East, India and Africa:

Bridgestone in Europe, Russia, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. In addition to its premium tyre products, BSEMIA offers a growing portfolio of tyre-centric and mobility solutions, and serves its customers in an extensive retail network with thousands of touchpoints.

Together with its partners and guided by its global corporate social responsibility commitment, Our Way to Serve, Bridgestone is dedicated to shaping a sustainable future of mobility and improving how people move, live, work and play.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and www.bridgestonenewsroom.eu. Follow us on Facebook, Instagram, YouTube and LinkedIn.