Bridgestone urges motorists to start the new year in control as icy conditions grip UK roads
As millions of motorists return to work following the festive break, Bridgestone is urging drivers to take simple steps to stay in control, with freezing temperatures and snow creating some of the most challenging conditions of the winter so far.
Despite the increased risks, new figures show that tyre safety continues to be widely overlooked. According to road safety charity TyreSafe, more than six million illegal tyres are currently in use on UK roads, leaving motorists dangerously exposed at a time when grip and braking performance matter most1. Bridgestone warns that many drivers are heading back into daily commuting routines without carrying out even the most basic tyre checks.
Bridgestone’s Consumer Sales Director Drew Chapman said the start of the year was a critical moment for motorists to reassess their vehicle safety, particularly as cold and icy conditions persist.
“The new year is a chance for motorists to reset their habits,” Chapman added. “Your tyres are the only point of contact between your vehicle and the road. What really matters is making sure they are legal, correctly inflated and in good condition could prevent a breakdown, a collision, or something far worse.”
The call comes as statistics from Bridgestone highlight how complacency continues to put lives at risk, with 63% of motorists delaying the purchase of new tyres until their car fails its MOT. In addition, 23% of drivers never think about the risks of dangerous tyres, while 11% would only change tyres once they were completely bald2.
And in terms of young drivers (aged between 18 and 21), three in five never check their tyres at all.
Drew added: “These figures show why tyre safety can’t be an afterthought. Driving on unsafe or illegal tyres risks a £2,500 fine per tyre, three penalty points, an MOT failure, or something far worse. A few simple checks could prevent a breakdown or collision this winter.”
Bridgestone’s winter driving tips:
· Regularly check traction when roads are wet, icy or unpredictable. Apply the brakes gently to judge grip and adjust your driving accordingly.
· Check tyre pressures monthly, and always when tyres are cold. Use the vehicle manufacturer’s recommended levels and inspect for cuts, bulges or embedded objects.
· Ensure tread depth meets the 1.6mm legal minimum. Insert a 20p coin into the tread; if the border is visible, the tyre needs replacing.
· Brake in a straight line before entering a bend. This maximises grip and vehicle stability.
· Avoid cruise control in wet, icy or snowy conditions so you maintain full control of acceleration and braking.
· Avoid non-essential journeys during severe weather. If conditions are dangerous, your safety must always come first.
Chapman concluded: “A small amount of preparation now could make the difference between a safe journey and something far more serious. Your tyres are the only parts of the car in contact with the road, so we urge motorists to treat them with the respect they deserve.”
Bridgestone’s tyre safety plea forms part of its wider commitment to safety and sustainability. It also aligns with the company’s E8 Commitment, which guides its mission to deliver social and customer value across eight key areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment.
For more information on how to stay safe on the roads, visit: https://promotion.bridgestone.co.uk/bridgestone-tyre-care-guide/
1TyreSafe – www.tyresafe.org
2Bridgestone UK commissioned research carried out online by Research Without Barriers (January 2025) comprising 2,000 UK car owners. All research conducted adheres to the UK Market. Research Society (MRS) code of conduct (2019). RWB is registered with the Information Commissioner’s Office and complies with the DPA (2018).
Media information: For more information about this press release, or if you have any more questions, please call Ben Smallman at Ben Smallman PR on +44 (0) 7833 463195 or email ben@bensmallmanpr.com.
About Bridgestone in Europe, the Middle East and Africa
Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.
Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.
Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.
For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.