Bridgestone wins NTDA Industry Marketing Campaign of the Year
Targeted Potenza Sport marketing campaign earns prestigious industry award
Bridgestone’s ultra-high performance Potenza Sport tyre is responsible for another award, after an adrenalin fuelled marketing campaign won a prestigious marketing honour.
Bridgestone’s targeted outreach - directly to motoring enthusiasts - won the Industry Marketing Campaign of the Year prize at the NTDA Awards at the NEC.
The campaign which ran from 1st April to 30th June 2022, focused on driving awareness of Bridgestone’s ultra-high performance product Potenza Sport which was launched in 2021.
Bridgestone’s North Region Managing Director Andrea Manenti said: “We wanted to focus on amplifying the factors of emotion and passion of Bridgestone Potenza Sport and projecting them directly to consumers. We created an innovative marketing campaign that not only emitted exhilaration and excitement, but also left a lasting impression at the same time. It was carefully targeted at the automotive high performance B2C audience and we were pleased with the strong results.
“Based on its key objectives, generating demand was a key focus. We needed to create desire and excitement of the product, which meant focusing on the sensory experience. We did this by playing on the feeling of driving before the quality of the product itself. This created a tangible impression with the audience, with a focus on experience and feeling. Additionally, with the focus on sales generation, we targeted an already interested audience by looking at their web behaviour and how they searched for information so they could be targeted more precisely.”
Stefan Hay NTDA Chief Executive said: “As always, the judges were extremely impressed with Bridgestone’s entry. Their Potenza Sport B2C Campaign results were particularly convincing and all backed up with excellent customer feedback. Congratulations to Bridgestone, once again, on another great win!”
Bridgestone’s Potenza Sport and its tyre technology as a whole aligns with the Bridgestone E8 Commitment that serves as the axis to drive management while earning the trust of future generations. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.
The Potenza Sport aligns with ‘Emotion: Committed to inspiring excitement and spreading joy to the world of mobility.’
For more information about Bridgestone Potenza Sport, visit www.bridgestone.co.uk
Media information:
For more information about this press release, or if you have any more questions, please call Ben Smallman at Ben Smallman PR on 07833 463195 or email ben@bensmallmanpr.com
About Bridgestone in Europe, Middle East, India and Africa
Bridgestone in Europe, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.
Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.
Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.
For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and press.bridgestone-emia.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.