UK Interest in Staycations and Holiday Habits Change in 2021, as Exhilarating Driving Escapes Prove Popular in Bridgestone Potenza Sport Survey


UK Interest in Staycations and Holiday Habits Change in 2021, as Exhilarating Driving Escapes Prove Popular in Bridgestone Potenza Sport Survey

  • Boost for UK Holiday sector as 75% people interested in staycation this year
  • Survey finds 66% of people interested in travelling just for the pure joy of driving
  • Inverness to Nairn circular route voted most popular driving escape destination

A survey conducted by Bridgestone to celebrate the launch of the new premium ultra-high performance Bridgestone Potenza Sport tyre, revealed that 75% of respondents said their attitude and interest in staycations has increased due to COVID-19.

With restrictions beginning to ease across the UK, the UK holiday scene is expected to boom this summer, with a further decline in trips abroad indicating people are opting for a staycation over a holiday abroad.

Further still, the new survey found 23% of people’s preferred method of holiday transport has also changed, with most responses stating they would rather drive, over their previous favoured mode of transport which was by plane.

Andy Mathias, Marketing Manager for Bridgestone North Europe Region said: “A driving escape is the perfect way to unlock a plethora of exciting and varied destinations that we are lucky to have in the UK, from stunning mountain tops to remote beaches. However, it is not just about the destination as the journey itself can make for an exhilarating escape.”

However, the overall most beautiful destination to embark on a driving escape was voted as the Inverness to Nairn circular route in Scotland; a splendid two-day drive that takes in the coast alongside Lossiemouth before heading inland past distilleries and castles as well as heading into the Cairngorms National Park. Kendal to Keswick in the Lake District was the second most popular driving route with 17% of the vote and the Wild and Coastal Devon route came in third with 9.7% of the vote.

With stunning landscapes and exhilarating driving routes within our borders, it doesn’t come as a surprise that 66% of respondents just travel for the joy of driving.

Responding to driver feedback from a market research project, Bridgestone has applied various new and innovative technology packages in tread pattern, compound and construction to give the new Bridgestone Potenza Sport its premium performance capabilities. The tyre’s tread design applies several new cutting-edge technologies to improve braking and abrasion resistance; the optimised compound helps to give Potenza Sport its leading performance in the dry and outstanding control in the wet.

The survey continued to explore habits of UK drivers, identifying that only 27% of people sometimes or never check their tyres before a long-distance trip, which can prove to be extremely dangerous.

The new Bridgestone Potenza Sport is a high-performance tyre that enables you to maximise the full potential of your vehicle and continue on your journey in complete control. For more information visit https://www.bridgestone.co.uk/car-tyres/summer-tyres-potenza

Media information: For media enquiries contact BridgestoneUK@Mongooseagency.com or call 07736 067190

About Bridgestone in Europe, Russia, Middle East, India and Africa:

Bridgestone in Europe, Russia, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. In addition to its premium tyre products, BSEMIA offers a growing portfolio of tyre-centric and mobility solutions, and serves its customers in an extensive retail network with thousands of touchpoints.

Together with its partners and guided by its global corporate social responsibility commitment, Our Way to Serve, Bridgestone is dedicated to shaping a sustainable future of mobility and improving how people move, live, work and play.

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