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Firestone and Sofar Sounds bring the magic of live music


Firestone and Sofar Sounds bring the magic of live music

Firestone, the iconic tyre brand, and experiential company Sofar Sounds team up to host five secret concerts in February and March 2018 in different cities across Europe. This partnership is an opportunity for Firestone and Sofar Sounds to promote their shared mission: to support emerging musical talent and create an authentic music experience for artists and fans alike.

Based on the concept of Sofar gigs, the ‘Sofar by Firestone’ initiative will transform everyday spaces, from living rooms to retail stores, into spectacular venues for music-lovers to enjoy live performances in an intimate environment. Split into three acts; each concert will feature a lineup of secret artists curated by Sofar that reveal their identity when the show starts. The concerts will take place February-March 2018 in Milan, Barcelona, Paris, Warsaw and Hamburg.

A shared musical connection

Both Firestone and Sofar Sounds view live music as a unique way to bring people from different countries and cultures together. "We are happy to have a partner that believes in the power of music and shares our values,” explains Sofar Sounds co-founder Rafe Offer. "With 'Sofar by Firestone’, we continue to create welcoming spaces that invite communities to experience the magic of live music.”

Firestone has been bringing people together through music since 1928 when founder Harvey Firestone launched the first sponsored radio programme, the Voice of Firestone. An innovative music platform for its time, similar to Sofar Sounds today, the Voice of Firestone brought people of all ages together to discover new music and enjoy live performances.

"At Firestone, we remain faithful to our founder's legacy by developing quality and reliable tyres for more than a century but also by supporting authentic, year-round music experiences,” explains Thierry Jupsin, Brands Marketing Director. “These live music events range from big-name festivals on the Firestone Music Tour to local talent shows and grassroots events like Sofar Sounds.”

Attend a secret show

Interested in discovering the latest music in a warm and inviting atmosphere? Music-lovers looking for a unique music experience can win tickets to a ‘Sofar by Firestone’ gig by keeping an eye on the Firestone Facebook page and on www.sofarsounds.com.

Media information: Jessica Vandenbruggen: +32 489 10 19 94 jessica.vandenbruggen@bridgestone.eu

About Firestone

With a range of tyres that build on a legacy of strength and reliability spanning over 100 years, Firestone reaches out to a vibrant and young-at-heart audience, giving them the freedom to live life in the moment. Firestone was acquired in 1988 by Bridgestone Corporation, the world’s largest tyre and rubber company.

Bridgestone EMEA (Europe, Middle East and Africa), with headquarters in Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation. With more than 18200 employees, Bridgestone EMEA has offices in more than 60 countries, runs 14 tyre and tyre related plants and operates a major R&D Centre and proving ground.

For more information about Firestone in Europe please visit www.firestone.eu and fs.bridgestonenewsroom.eu. Follow us on Facebook, YouTube and Instagram.

About Sofar Sounds

Sofar Sounds reimagines the live event experience through curated, secret performances

in more than 350 cities around the world. Co-founded in London in 2009 by Rafe Offer and Rocky Start, Sofar brings guests and artists together in unique locations, without the distractions that plague other live events. Sofar shows begin as a secret: guests sign on for three unnamed performances at undisclosed locations, hosted by community members in everyday spaces - from living rooms and rooftops, to retail stores. Through the transformation of these spaces into captivating venues, Sofar serves as a platform for artists to connect with engaged audiences in cities around the world. Sofar invites guests to discover new artists, spaces, people, neighbourhoods and cities, whether at home or abroad, creating an inclusive and accessible global community where people make genuine connections.

To learn more and apply to attend a show visit www.sofarsounds.com or follow the conversation on social media at @sofarsounds or using #sofarsounds.

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