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Bridgestone at EIMA International 2018


Bridgestone at EIMA International 2018

The Bridgestone stand: Pavilion 36 - Stand C9

Bridgestone, the world's largest tyre and rubber company, is returning to EIMA 2018, the international agricultural and gardening machinery exhibition. Running from 7 to 11 November in Bologna, Italy, EIMA is the perfect destination for presenting the wide range of Bridgestone and Firestone agricultural tyres, as well as unveiling their latest addition, the Bridgestone VX-TRACTOR.

Since Bridgestone brand entered the market for premium agricultural tyres in 2014, their tyres have been recognized for combining productivity and efficiency while lowering soil compaction. The superior grip and traction, innovative lug design, greater wear resistance and the replacement of petroleum in the tyre compounds with sustainable vegetable oils have all pushed agricultural tyre standards higher.

The latest addition to the Bridgestone range – and the centre piece at their stand (Pavilion 36 - Stand C9) – the new Bridgestone VX-TRACTOR is no exception: ‘The Bridgestone range of premium VX-TRACTOR tyres is designed for optimum performance both in the fields and on the road. It combines a high load capacity with excellent traction and durability,’ says Mark Sanders, Head of Sales AG, Bridgestone EMEA.

Designed at Bridgestone’s European R&D Centre in Rome and produced at Bridgestone facilities in Spain, the VX-TRACTOR has been built to perform. With resistant casing and long, deep bars, it combines exceptional traction with an extremely long service life. It first hit the shelves in a variety of different sizes in October 2018.

The VX-TRACTOR is just one of the tyres that will be on display at the Bridgestone stand. Also on display:

  • Bridgestone VT-TRACTOR: Made to help farmers increase productivity during harvest, while preserving the soil – and their livelihoods. The VF technology at the heart of the product reduces soil compaction for better crop growing, faster working and heavier transport loads. It does all this with a low fuel consumption of just 36 litres per 50 hectares.[1]
  • Bridgestone VT-COMBINE: Incorporating IF CFO (Cyclic Field Operations) technology for front tyres and VF CFO technology for rear tyres, VT-COMBINE tyres help to boost productivity while reducing soil compaction. The S-Line bead profile ensures durability under extreme conditions, with high load capacity.

Firestone will also have a strong presence at the Bridgestone stand. Synonymous with strength and reliability in the agriculture tyre market for more than 100 years, Firestone creates solutions that increase efficiency and give farmers more sustainable ways of working. With a generation of high quality and reliable agricultural tyres, the Firestone range meets almost every need within the European tractor market. Their flagship tyres will be on display:

  • Firestone Maxi Traction 65: Using a tread with a 23% total lug rubber increase than previous tractor tyre models, the Maxi Traction 65 has a longer lifespan with top performance guaranteed from start to finish. [2] Thanks to Firestone's Dual Angle Lug Design patent, the Maxi Traction 65 will deliver reliability with superior traction and stability, even on hills and in wet conditions.
  • Firestone Performer 95: Designed for sprayer machines and characterised by its superior traction and efficiency, the Performer 95 effectively reduces operating costs. While the limited width of the tread ensures crops and roots are protected, the tough carcass, reinforced by a strong steel belt, offers greater resistance, even with heavy loads and at high speeds. An excellent way to increase productivity.

Make sure you pay a visit to the Bridgestone stand (Hall 36 - Stand C9) for all the news from Bridgestone!

[1] Based on internal tests performed at Bernburg, Germany in March 2014, with dimensions IF 600/70 R30 and IF 710/70 R42 - inflated at 1.2 and 1.0 bar - and VF 600/70 R30 and VF 710/70 R42 - inflated to 1.0 and 0.8 bar - using a volumetric fuel measurement system.

[2] Compared with its predecessor, on size 650/65R38.

Media information: Liesbeth Denys, Head of PR and Corporate Communications, Bridgestone in EMEA: +32 478 78 26 22

About Bridgestone in Europe, Middle East and Africa

We're the EMEA business of the world’s number one tyre and rubber company. For almost 90 years, we've been providing the confidence to get people and goods where they need to go as conveniently as possible, without interruption. That’s as true today as ever and means we’re trusted where it matters most: where the vehicle meets the road. We’re brilliant chemists, engineers and data scientists with some of Europe’s most advanced factories, world-beating technology, and leading R&D investments. We’re uncompromisingly focused on providing real solutions to the real problems that drivers face on the road every day. We keep them going, no matter what.

For more information about Bridgestone in EMEA, please visit www.bridgestone.eu and www.bridgestonenewsroom.eu. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.