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Bridgestone EMEA employees raise more than €160,000 to help fight cancer


Bridgestone EMEA employees raise more than €160,000 to help fight cancer

Bridgestone’s employees have raised more than €160,000 for 14 non-profit organisations in the field of cancer prevention across Europe, the Middle East and South Africa. Particpants across all functions and locations collectively moved more than 1 million kilometres as part of an employee engagement campaign.

The initiative, which kicked off in January, saw Bridgestone employees choose cancer prevention as its central cause, as the disease affects everyone directly or indirectly at one point in their lives. Employees could collect kilometres through walking, cycling or another physical activity – even gardening counted. In addition, monthly challenges and health and fitness advice incentivised employees to participate. An easy-to-use web platform allowed employees to log the kilometres they collected.

Bridgestone is a proud Worldwide Olympic partner. This partnership builds on its history of longstanding support for sport. The intiative was also set up to raise awareness around this partnership and to ignite the Olympic spirit and culture amongst Bridgestone employees.

By promoting a healthy lifestyle and supporting the communities in which its employees live and work, Bridgestone’s sustainability commitment ‘Our Way to Serve’ has been fittingly brought to life. The campaign’s success has inspired Bridgestone to continue to encourage its employees and collect even more kilometres in the coming year.

Martha White, Chief Human Resources and CSR Officer, Bridgestone EMEA said: “We are a proud Worldwide Olympic partner and this initiative sparks the Olympic spirit in our employees, promotes a healthy lifestyle, and raises money for a good cause. It’s also forms an integral part of our sustainability commitment of ‘Our Way to Serve’ which focuses on improving the way people move, live, work and play.”

Media information: Liesbeth Denys, Head of PR and Corporate Communications, Bridgestone in EMEA: +32 478 78 26 22

About Bridgestone in Europe, Middle East and Africa

We're the EMEA business of the world’s number one tyre and rubber company. For almost 90 years, we've been providing the confidence to get people and goods where they need to go as conveniently as possible, without interruption. That’s as true today as ever and means we’re trusted where it matters most: where the vehicle meets the road. We’re brilliant chemists, engineers and data scientists with some of Europe’s most advanced factories, world-beating technology, and leading R&D investments. We’re uncompromisingly focused on providing real solutions to the real problems that drivers face on the road every day. We keep them going, no matter what.

For more information about Bridgestone in EMEA, please visit www.bridgestone.eu and www.bridgestonenewsroom.eu. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.