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Dayton expands truck tyre range


Dayton expands Truck Tyre Range

Dayton is launching two new products in the value truck tyre segment:

medium-sized Dayton D550S steer tyre and D650D drive tyre for light and medium trucks.

Dayton tyres are made in Europe by Bridgestone, the world’s number one tyre and rubber manufacturer [1],

to give cost-oriented fleet operators essential performance at the best possible price.

And because Dayton tyres benefit from Bridgestone process and quality controls, fleet operators can be sure

they are fitting durable, quality tyres that will get the job done whatever the conditions.

Steven De Bock, Director OE & Rep Sales Operations Commercial, Bridgestone Europe says:

“These two new products give Dayton wider coverage in the value segment of the European truck tyre market

where price is king. Backed by Bridgestone, Dayton is successfully carving out a distinct position

based on reliability and performance.”

New Dayton D550S steer tyre and D650D drive tyre for light and medium trucks

The new D550S and D650D medium-size tyres target the light (3.5 to 7 ton) and medium (7.5 to 16 ton) truck segment, popular with the regional distribution, vehicle rental, household relocation and construction industries.

These vehicles typically operate in urban areas and on regional routes, with less time on highways. The new Dayton tyres are therefore designed to cope with the challenges of delivery operations such as curbing, stop-start use and the strains of multiple short journeys on a variety of road surfaces.

D550S steer is a robust tyre that combines good resistance against irregular wear with reliable handling in wet and dry. Stone ejectors in the tread add extra value, helping to keep the casing in good condition for retreading.

The D650D drive tyre provides good traction and braking response, while the tie-bar tread design helps to minimize heel and toe wear.

Both tyres have a slim-bead construction which reduces tyre weight and fuel consumption without compromising durability. Operators can also count on uninterrupted year-round performance since both tyres carry M+S (Mud & Snow) and 3PMSF (Three Peak Mountain Snow Flake) markings.

D550S and D650D are available in Europe in the principal sizes 215/75R17.5 and 265/70R19.5 for light and medium trucks, from October 2017. The line-up will be gradually extended within next year.

Dayton customers can also call on the expertise and knowhow of the Bridgestone Partner network, the family of independent network of truck tyre dealers and exclusive distributor of Dayton truck tyres in Europe.

[1] Based on 2016 tyre sales. Source: Tire Business 2017 – Global Tire Company Rankings.

Media information:

Liesbeth Denys: +32 478 78 26 22

About Bridgestone Europe

Bridgestone Europe, with headquarters in Belgium, is a wholly owned subsidiary of Tokyo-based Bridgestone Corporation, the world’s largest tyre and rubber company. Bridgestone Europe operates in more than 60 countries and has over 18 200 employees. Across the region it has 14 tyre and tyre related plants, a major R&D centre and a proving ground. Bridgestone Europe’s premium tyres are sold globally.

For more information about Bridgestone in Europe please visit www.bridgestone.eu

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