11
February
2025
|
16:11
Europe/Amsterdam

Bridgestone BATTLAX Tyres Selected as Original Equipment on Yamaha Motor YZF-R9

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Bridgestone Corporation (Bridgestone) has announced that it will supply BATTLAX RACING STREET RS11 as original equipment for the new Supersport model YZF-R9 released by Yamaha Motor Co., Ltd. BATTLAX RACING STREET RS11 tyres will be supplied for use on motorcycles sold in Japan and Europe.

The new YZF-R9 is a premium Supersport model that combines the highest excitement and accessibility, regardless of skill or stage, within the strongest track performance in its class. The YZF-R9 was developed under the concept of "Re-DNAed Supersport." In terms of styling, it inherits the distinctiveness of the YZF-R series while pursuing a new functional beauty that enhances aerodynamics. It also evolves the traditional Yamaha sense of unity between rider and machine, making it stronger both dynamically and statically.*1

Through long-term tyre co-creation development with Yamaha, Bridgestone continues to support the company by delivering value in its wide range of motorcycles. BATTLAX RACING STREET RS11 tyres for the YZF-R9 are “Dan-Totsu”*2 products that apply technologies cultivated through motorsports activities to commercial products. These tyres adopt pattern designs that enhance contact patch rigidity and optimize the tread's rigidity balance, increasing the contact area when the motorcycle is leaned over. This achieves high cornering grip performance and sharp handling, especially in dry conditions, pursuing sporty and dynamic performance on public roads.  Through these "Dan-Totsu" products, Bridgestone contributes to the performance of the new YZF-R9.

Using racing as a "mobile laboratory," Bridgestone will refine technology in extreme conditions, evolving and connecting this innovation to the development of replacement tyres for the future under the concept "From Circuit to Street." Through motorsports activities, Bridgestone is continuously evolving its “Dan-Totsu” products and strengthening its global premium niche strategy in the motorcycle tyre business. Additionally, Bridgestone is committed to supporting the development of a safe and enjoyable motorcycling culture, offering peace of mind. Through these efforts, the company strives to achieve the corporate commitment of "Emotion: Committed to inspiring excitement and spreading joy to the world of mobility" described in the "Bridgestone E8 Commitment"*3 and to provide "Riding Excitement" in 10 years, 20 years and the decades to come.

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1 For information on the new YZF-R9, please refer to the news release entitled. R9 | Supersport Motorcycle | 900cc | 2025 | Yamaha Motor

2 "Dan-Totsu" refers to Bridgestone's direction to be the clear and absolute leader.

3 Bridgestone established its corporate commitment, the "Bridgestone E8 Commitment" to realize its vision: "Toward 2050, Bridgestone continues to provide social value and customer value as a sustainable solutions company." This commitment will serve as the axis to drive management while earning the trust of future generations. The "Bridgestone E8 Commitment" consists of 8 Bridgestone-like values starting with the letter "E" (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that it will commit to creating through Bridgestone-like "purpose" and "process", together with employees, society, its partners and customers to realize a sustainable society.

4 The photograph of the new YZF-R9 in this news release is used with permission from Yamaha Motor Co., Ltd. This photograph may not be reproduced or reused without permission.

Media information:

For more information about this press release, or if you have any more questions, please call Ben Smallman at Ben Smallman PR on +44 (0) 7833 463195 or email ben@bensmallmanpr.com.  Alternatively, please contact Helen Roe at helen.roe@bridgestone.eu

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.

Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

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Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.