Bridgestone Launches New Duravis Van Winter ENLITEN Tyre

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, is today announcing its new premium winter tyre for light commercial vehicles. Bridgestone is launching the Duravis Van Winter ENLITEN  to support van users and light truck fleets through daily winter operating conditions while helping to reduce the total cost of ownership.

According to independent TÜV SÜD tests, the Bridgestone Duravis Van Winter delivers best-in-class braking and traction performances in both snow and icy conditions to keep drivers safe and in control all winter long.¹ The EV-ready tyre also achieves an EU Label A-grade in wet grip.

The Bridgestone Duravis Van Winter boasts the longest mileage compared to other premium winter alternatives – as proven by TÜV SÜD – to help reduce vehicle downtime, costs, and improve resource efficiency.² This is alongside a 13 percent rolling resistance reduction from its predecessor³, increasing fuel/energy efficiency to further reduce the total cost of ownership and environmental impact.

These significant performance improvements are made possible by ENLITEN, Bridgestone’s combination of multiple cutting-edge technologies providing the tyre’s significant longevity improvements without compromising performance on the snow, ice, wet or dry. The new tyre also benefits from an optimised pattern design and a new compound formula for improved rolling resistance and grip on snow. These innovations are combined with a high contact area for superior performance on ice.

The use of ENLITEN Technology ensures the Bridgestone Duravis Van Winter is fully EV-ready – meeting both general performance demands of any vehicle and the specific requirements of electric vehicles.

Developed in Europe, the Bridgestone Duravis Van Winter ENLITEN will be launched in 19 sizes, from 15” to 17”, as of July 2024. The tyre will be available across Europe, Turkey and the CIS.⁴ Joining the Bridgestone Duravis Van for summer and the Duravis All Season, this new tyre completes Bridgestone’s premium van lineup.

Speaking on this launch was Stefano Sanchini, Vice President Consumer Replacement at Bridgestone EMEA: “Reliable, robust and EV-ready, the Bridgestone Duravis Van Winter ENLITEN is engineered to support the needs of modern van users and fleets. We wanted to create a winter van tyre that could both enhance day-to-day operations and provide long-term cost and efficiency gains. We’ve achieved that through a variety of best-in-class performances delivering outstanding longevity, efficiency and safety in all winter conditions.”

¹ Tests carried out by TÜV SÜD on the request of Bridgestone in December 2023 at the facility of SPG Vidsel (S) & PITEA (S) for tests with Mercedes Sprinter 316 CDI, on tyre size 225/75 R16C 10PR Duravis Van Winter compared to the performances of main competitors in the same segment: Michelin Agilis Alpin, Continental VanContact Winter, Goodyear UltraGrip Cargo, Pirelli Carrier Winter. TÜV SÜD Report No. [713311045 Index criteria: higher is better]. BRAKING ON SNOW [Stopping distance [m] from 40 to 5 km/h] rating: BRIDGESTONE Duravis Van Winter (100%), GOODYEAR UltraGrip Cargo (95.4%), MICHELIN Agilis Alpin (87.1%), PIRELLI Carrier Winter (87%), CONTINENTAL VanContact Winter (86.8%). ACCELERATION ON SNOW [acceleration time (s) from 10 to 35 km/h] rating: BRIDGESTONE Duravis Van Winter (100%), GOODYEAR UltraGrip Cargo (99.6%), MICHELIN Agilis Alpin (97.9%), CONTINENTAL VanContact Winter (95.9%), PIRELLI Carrier Winter (93.8%). BRAKING ON ICE [Stopping distance [m] from 20 to 5 km/h] rating: BRIDGESTONE Duravis Van Winter (100%), MICHELIN Agilis Alpin (86%), GOODYEAR UltraGrip Cargo (82.7%), PIRELLI Carrier Winter (82.3%), CONTINENTAL VanContact Winter (74.8%). ACCELERATION ON ICE [acceleration time (s) from 5 to 20 km/h] rating: BRIDGESTONE Duravis Van Winter (100%), GOODYEAR UltraGrip Cargo (93.2%), PIRELLI Carrier Winter (90%), MICHELIN Agilis Alpin (80.3%), CONTINENTAL VanContact Winter (71.4%).
² Tests carried out by TÜV SÜD on the request of Bridgestone in November-December 2023 with Mercedes Sprinter 316 CDI, on tyre size 225/75 R16C 10PR Duravis Van Winter compared to the performances of main competitors in the same segment: Michelin Agilis Alpin, Continental VanContact Winter, Goodyear UltraGrip Cargo. TÜV SÜD Report No. [713311080]. MILEAGE rating: BRIDGESTONE Duravis Van Winter (100%), MICHELIN Agilis Alpin (90.7%), GOODYEAR UltraGrip Cargo (90.3%) CONTINENTAL VanContact Winter (79.8%).
³ Based on internal benchmark Duravis Van Winter vs W810 (ref. size 225/75 R16C 10PR).
⁴ Excluding Russia. 

Media information: Jessica Vandenbruggen, PR & Communications Manager, Bridgestone EMEA: +32 489 10 19 94

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.