15:53 PM

Bridgestone Mobility Solutions and Bia join forces to power fleet electrification


·       This partnership will promote smooth transition towards electric fleets

·       Data from connected electric vehicles will be utilised for smart charging solutions, enabling fleet managers to reduce charging costs, CO2 emissions and preserve battery health

·       Partnering with Bia aligns with the company’s strategy to be a leader in sustainable mobility solutions

BMS Bia partnership

From left to right: Jan-Maarten de Vries, CEO Bridgestone Mobility Solutions, Taco van der Leij, Vice President of Webfleet Europe, Candace Saffery Neufeld, CEO and founder of Bia, Michiel Wesseling, Chief Operations Officer Bridgestone Mobility Solutions

Bridgestone Mobility Solutions, a Business Unit of Bridgestone EMIA, and Bia, a software company that has built a platform to forecast, monitor and optimize electric vehicle (EV) charging, have joined forces to enter a partnership to help power and optimize fleet electrification. Next to building their own partner ecosystem across the mobility industry, the investment of Bridgestone Mobility Solutions into Bia aligns with the company’s strategy to be a leader in sustainable mobility solutions. This collaboration will benefit fleets with electric vehicles, by providing innovative and fast-paced smart charging solutions, ranging from optimising charging processes to reducing costs, shaving peak loads, managing battery health, and delivering flexible charging that is cheaper and more sustainable.

Candace Saffery Neufeld, CEO and founder of Bia commented, ‘Bridgestone Mobility Solutions and Bia will work together, leveraging fleet data to optimize EV charging for green and low-priced charges, smooth loads, and low battery degradation. This way we can ensure that the charging is cleaner, cheaper and available when needed.’

Jan-Maarten de Vries, CEO Bridgestone Mobility Solutions, said, ‘We strongly believe in the electrification of fleets. Our Webfleet EV fleet management solution already helps businesses at every step of the electrification journey: from planning the switch and deploying EVs, to monitoring their usage, reducing running costs and everything else that is needed to get the full value from going electric. This partnership with Bia supports our ambitions to help fleet electrification while utilising data analytics to provide flexibility and optimisation in fleet management. We’re excited to take the next steps in this emerging smart charging market and to help unlock the full potential of e-mobility for a successful clean energy transition.”

The Bia partnership aligns with the Bridgestone E8 Commitment that serves as the axis to drive management while earning the trust of future generations. The Bridgestone E8 Commitment consists of eight Bridgestone-like values starting with the letter ‘E’ (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease, and Empowerment) that Bridgestone will commit to creating together with employees, society, partners and customers to realise a sustainable society.

About Bridgestone Mobility Solutions  

Bridgestone Mobility Solutions, a Business Unit of Bridgestone EMIA, is on a mission to move the world towards a sustainable future using data-driven mobility. We aim to become a one-stop shop for fleets, by combining our digital solutions with Bridgestone’s premium tyre products and service-focused retail network. Our comprehensive portfolio includes Webfleet (fleet management), Mobox, Fleetcare (maintenance as a service), Tirematics (advanced tyre solutions), and Advanced Data Solutions. 

Bridgestone Mobility Solutions contributes towards the delivery of The Bridgestone E8 Commitment. This broad, global corporate commitment clearly defines the value Bridgestone is promising to deliver to society, customers and future generations in eight focus areas: Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and press.bridgestone-emia.com. Follow us on Facebook, Instagram, YouTube and LinkedIn.

About Bia

Bia was founded in 2019 by industry leaders in Clean Technology, Data Science, Software Development and Power Systems. Bia has designed and built proprietary software to optimise and simplify EV charging so it is cleaner, cheaper and ready to drive. Our combined entrepreneurial and product development expertise have given us the foundation to build technology that solves relevant industry challenges today while positioning Bia tech for scale in the exciting future of e-mobility and grid interoperability.

For more information on Bia, visit www.biapower.io.