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FIA Partners with Bridgestone on ecoRally Cup Initiative

The Fédération Internationale de l'Automobile, the not-for-profit world governing body of motor sport, is partnering with Bridgestone in a ground-breaking collaboration as the title partner of the Bridgestone FIA ecoRally Cup and putting its name to the FIA regularity and energy consumption series.

The new multi-year support of Bridgestone will boost the ecoRally Cup which aims to address major environmental concerns like energy saving and also foster positive behaviors of motor sport competitors.

This competition, which was created in 2006, is entirely devoted to electric vehicles running in regularity events. The vehicles used in the competition are road production vehicles with an electric drivetrain, which have valid registration documents for public road use, without any kind of modification to the car. This allows competitors to use their vehicles intended for daily use.

The event provides Bridgestone an opportunity to further promote "ENLITEN", a combination of multiple cutting-edge technologies providing maximum safety, outstanding tyre performance and improved sustainability characteristics, while ensuring that Bridgestone tyres are  EV ready.  Additionally, Bridgestone's involvement will lead to more engagement from FIA Member Clubs, a commitment of the brand to international motor sport, and a focus on road safety initiatives.

The announcement was made today in front of special guests and media at the Fuji Speedway Circuit in Japan - where  Tomoyuki Takagi, Executive Director of Global Marketing Strategy, Bridgestone Corporation  revealed the new brand identity and said "We are proud to support the ecoRally Cup through partnership with the FIA. This partnership aligns with  the Bridgestone E8 Commitment, our corporate commitment which accelerates our transformation to a sustainable solutions company. We aim to inspire excitement and spread joy to the world of mobility while striving to achieve the realization of a carbon neutral mobility society with our technologies and inititiatives like the FIA ecoRally Cup."

Andrew Wheatley, Director of FIA Rally Department, said: “We are pleased to have the long-term support of Bridgestone on the FIA ecoRally Cup project. This partnership will enable the event to reach new audiences through geographical expansion and raise the sustainability profile of the competition. Energy saving and responsible motor sport and mobility are central to the sustainability aims of the FIA.”

Media information: Liesbeth Denys, Director Public Affairs and Communications EMIA: +32 478 78 26 22

About Bridgestone in Europe, Middle East, India and Africa

Bridgestone in Europe, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.

Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.


Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and press.bridgestone-emia.com. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.

About the FIA:
The FIA is the governing body for world motor sport and the federation of the world’s leading motoring organisations. Founded in 1904, with headquarters in Paris, the Fédération Internationale de l'Automobile (FIA) is a non-profit making association. It brings together 241 international motoring and sporting organisations from 146 countries on five continents. Its member clubs represent millions of motorists and their families. The FIA administers the rules and regulations for international four-wheeled motor sport competitions around the world, including the FIA Formula One World Championship, FIA World Rally Championship, FIA World Endurance Championship, ABB FIA Formula E World Championship, FIA World Rallycross Championship, FIA World Rally-Raid Championship, FIA Karting World Championship.
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