Bridgestone launches the new Blizzak 6 ENLITEN, the next generation of its multi-award-winning winter tyre

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, is today announcing its new premium winter touring tyre. The new EV (electric vehicle)-ready Bridgestone Blizzak 6 ENLITEN delivers superior snow performance¹, best-in-class wet braking² and enhanced mileage.³

With wet conditions the most common challenge encountered by European drivers during winter⁴, the Bridgestone Blizzak 6 ENLITEN is engineered to deliver leading wet weather performance. The tests carried out by TÜV SÜD, one of Europe’s most respected independent automotive testing institutes, found the new Bridgestone’s winter tyre to deliver the shortest stopping distance on wet roads.²

Designed for every winter road condition, the Bridgestone Blizzak 6 ENLITEN also offers enhanced snow performance over its predecessor, providing excellent mobility and control, and was named a top-rated tyre for snow braking and traction by independent TÜV SÜD.¹

Bridgestone’s new flagship winter product also delivers a huge upgrade in mileage, with a 32 per cent longer wear life than its predecessor, the multi-award-winning Blizzak LM005.³ This ensures resource efficiency, and by extending the tyre’s life by nearly a third – equivalent to an additional winter season – also unlocks cost savings for drivers.

The Bridgestone Blizzak 6 ENLITEN’s enhanced performance is enabled by ENLITEN Technology, Bridgestone’s innovative approach to tyre development. In this specific case, the ENLITEN tyre technology platform is combined with a variety of innovations in tread and compound design – including optimised pattern and compound matching, enhanced evenness in the tyre’s wear profile and optimised sipes distribution. The use of ENLITEN Technology also ensures that 25 per cent of the tyre is made using recycled and renewable materials.

Thanks to the introduction of ENLITEN Technology, Bridgestone’s new premium winter touring tyre is also EV-ready. The tyre is engineered to meet both the general performance demands of any vehicle and the specific requirements of electric vehicles, supporting Bridgestone’s commitment to making EVs more efficient and accessible.

Engineered and produced in Europe, the new Bridgestone Blizzak 6 ENLITEN will be available across the region from May 2024. The tyre will be available in 189 long sizes from 16 to 22-inch variations, with 54 new sizes. Additional sizes will be launched in 2025.

Speaking on this announcement was Bridgestone EMEA Group President, Laurent Dartoux: “With an incredible 23 test wins since 2020, the Blizzak LM005 has set the bar high, but with the Blizzak 6 ENLITEN we have taken things to another level. Our expert team has created a premium winter tyre that can handle whatever winter throws at it. Thanks to ENLITEN Technology, the Bridgestone Blizzak 6 ENLITEN is an EV-ready tyre that delivers maximum safety and performance while improving its sustainability characteristics. In line with the Bridgestone E8 Commitment, this launch marks another milestone as we accelerate towards our vision for a sustainable future of mobility.”

¹ Ranked one of the top for snow acceleration and braking, average rating in %: Michelin (95,5%), Bridgestone (100%), Goodyear (100%), Continental (100%), Pirelli (97,8%). Tests carried out by TÜV SÜD on the request of Bridgestone in November 2023 at the facilities Bridgestone EUPG (Italy), Bridgestone SPG (Sweden) for tests with Volkswagen Golf VIII/VII, on tyre size 205/55 R16 94H XL Blizzak 6 compared to the performances of main competitors in the same segment: Michelin Alpin 6, Continental WinterContact TS870, Goodyear UltraGrip Performance 3 and Pirelli Cinturato Winter 2. TÜV SÜD Report No. 713307065-BM01. 

² Braking wet (80 km/h to 20 km/h, distance in meters): Bridgestone (35,1), Continental (35,9), Goodyear (36,4), Michelin (35,5), Pirelli (36,0). Tests carried out by TÜV SÜD on the request of Bridgestone in November 2023 at the facilities Bridgestone EUPG (Italy), Bridgestone SPG (Sweden) for tests with Volkswagen Golf VIII/VII, on tyre size 205/55 R16 94H XL Blizzak 6 compared to the performances of main competitors in the same segment: Michelin Alpin 6, Continental WinterContact TS870, Goodyear UltraGrip Performance 3 and Pirelli Cinturato Winter 2. TÜV SÜD Report No. 713307065-BM01. 

³ Based on the internal tests carried out on Bridgestone Blizzak 6 vs. Bridgestone Blizzak LM005, ref. 205/55 R16. 

⁴ © 2016 Ipsos – Bridgestone WSR concept test.

Media information: Jessica Vandenbruggen, PR & Communications Manager, Bridgestone EMEA: +32 489 10 19 94

About Bridgestone in Europe, the Middle East and Africa

Bridgestone in Europe, the Middle East and Africa (Bridgestone EMEA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions. Headquartered in Zaventem (Belgium), Bridgestone EMEA employs more than 14,000 people and conducts business in 35 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMEA, please visit our newsroom and www.bridgestone.com. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.