Firestone Launches Roadhawk 2 ENLITEN, its New Touring Tyre Providing Highest-Rated Wet Grip, Longer Mileage and Optimised Fuel Consumption

Firestone is today announcing the launch of the Roadhawk 2 ENLITEN, the successor to its summer touring tyre, Roadhawk. Engineered with the innovative tyre technology platform ENLITEN, the latest tyre from Firestone provides best-in-class wet grip¹, enhanced mileage and improved fuel/energy consumption compared to its previous generation. The latest Firestone addition is also EV-ready.

Enhanced performance to meet everyday challenges

With heavy traffic, sudden braking and motorway speed all part of the daily mix of challenges on the roads, the Firestone Roadhawk 2 ENLITEN enables motorists to stay in control of their everyday journeys.

The tyre is engineered with ENLITEN, a combination of cutting-edge technologies providing maximum safety, outstanding tyre performance and improved sustainability characteristics. In the case of the Firestone Roadhawk 2 ENLITEN, this is combined with an innovative mixing technology and the integration of NanoPro-Tech, a high silica content compound that provides robust abrasion resistance and longer mileage.

The result is a tyre with significant performance upgrades from the Firestone Roadhawk’s previous generation. The Firestone Roadhawk 2 ENLITEN offers best-in-class wet grip that was awarded the EU label A-grade, alongside 20 percent longer mileage than the original Firestone Roadhawk.² This is combined with a 12 percent rolling resistance reduction to optimise vehicle fuel/energy consumption.²

Thanks to the use of ENLITEN in the latest release from Firestone – which was developed at Bridgestone’s Rome-based R&D Centre – the tyre is EV-ready. This means it is capable of meeting both the general performance demands of any vehicle and the specific requirements of electric vehicles.

Increased coverage, representing 90% of the MID summer market

The latest tyre from Firestone is available from January 2024 in Europe and the Middle East in sizes from 17” to 21”. With 19 additional sizes than the original Roadhawk, the Firestone Roadhawk 2 ENLITEN launches with an increased focus on the HRD/HRD+ segment, and covers 90 percent of the total MID summer market. 16” sizes will be available from January 2025, taking the total available sizes to 112.

“Everyday drivers are demanding safety on the roads and, in this current climate, increased value for money,” says Steven De Bock, Vice President Consumer Replacement and OE at Bridgestone EMIA. “The Roadhawk has represented the best of Firestone, and now we’ve taken it to another level by introducing the incredible capabilities of ENLITEN with the Roadhawk 2 ENLITEN. And as an EV-ready tyre that’s available in a wider collection of sizes, this tyre’s performance benefits can be brought to many more drivers.”

_{¹ The Firestone Roadhawk 2 ENLITEN has an EU label A-grade wet grip rating.}

_{² Based on the internal data comparison of Firestone Roadhawk 2 ENLITEN vs Firestone Roadhawk, ref. size 225/55 R17 101W.}

Media information: Liesbeth Denys, Director Public Affairs and Communications EMIA: +32 478 78 26 22

About Firestone

Bridgestone’s Firestone range of tyres builds on a heritage of strength and reliability spanning over 100 years. Driven by music since 1928, the iconic tyre brand is well known for its musical legacy, bringing music lovers and talents together. Firestone became part of Bridgestone Corporation in 1988.

About Bridgestone in Europe, Middle East, India and Africa

Bridgestone in Europe, Middle East, India, and Africa (Bridgestone EMIA) is the regional Strategic Business Unit of Bridgestone Corporation, a global leader in tyres and sustainable mobility solutions.

Headquartered in Zaventem (Belgium), Bridgestone EMIA employs more than 20,000 people and conducts business in 40 countries across the region.

Bridgestone offers a diverse portfolio of premium tyres, tyre technologies and advanced mobility solutions. The company’s vision is to provide social and customer value as a sustainable solutions company. The Bridgestone E8 Commitment is a broad, global corporate commitment that clearly defines the value the company is promising to deliver to society, our customers and future generations in eight focus areas; Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. These provide a compass to guide strategic priorities, decision making and actions throughout every area of the business.

For more information about Bridgestone in EMIA, please visit www.bridgestone-emia.com and press.bridgestone-emia.com. Follow us on Facebook, Instagram, YouTube, Twitter and LinkedIn.