Archive | Bridgestone EMEA

Supporting the fastest and most powerful car in Formula E history with innovative POTENZA GEN4.

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, today announced that the Bridgestone-supported BMW Motorrad World Endurance Team captured the 2026 FIM1 Endurance World Championship (EWC) title on 20 September …

Bridgestone today announced a leadership appointment in Europe that is designed to strengthen customer focus, simplify engagement across product groups and support the company's continued growth ambitions. Effective 1 October 2026, Stefano Sanchini …

New Webfleet Commercial Trip Monitor uses real-world fleet data to track how easy or hard it is for vans and trucks to operate across Europe.

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has unveiled its latest high-speed radial tyre, the Bridgestone V-Steel Highway Service 3 (VHS3). Engineered for mobile all-terrain cranes, the new VHS3 is designed to …

Fleet Insights and Asset Management 360 help transport operators turn vehicle and asset data into clearer insights, faster decisions and more effective operations.

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, today unveils its latest semi-slick track tyre, the Bridgestone Potenza Race R. The tyre debuts at The Quail, A Motorsports Gathering 2026 alongside the new 2026 …

Webfleet, Bridgestone’s advanced fleet management solution, has received three industry awards in Italy and Poland, recognising its innovation across fleet management and artificial intelligence, as well as its contribution to road safety.At the …

Bridgestone Corporation (Bridgestone) announced today it has published the 2026 Bridgestone Integrated Report*1 and made it available on its website. This report outlines Bridgestone’s strategies and initiatives for growth with quality under its …

Fleet operators can now connect six Volkswagen Group brands to Webfleet in minutes

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, is the exclusive tyre partner to the new Lamborghini Fenomeno Roadster. In the latest collaboration between Lamborghini and its Official Technical Partner, the …

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, is the sole tyre partner for Maserati’s new MCPURA. Successor to the acclaimed MC20, the Trident Brand’s first super sportscar, the Maserati MCPURA arrives on the …

Bridgestone, a global leader in tyres and sustainable mobility solutions, is expanding its premium agricultural offering to meet the demands of the latest generation of high horsepower tractors. The Bridgestone VT-TRACTOR …

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, is expanding its winter truck tyre portfolio with the launch of the new Duravis Winter Drive. Engineered for mild European winter conditions, Bridgestone’s latest …

Bridgestone, a global leader in tyres and sustainable mobility solutions, has announced its first-ever motorhome tyre: the new Duravis Camper All Season. Combining cross-season versatility, high load capacity, excellent wear performance and …

In 2026, Bridgestone will once again equip top teams in the FIM[1] Endurance World Championship (EWC) with its premium BATTLAX motorcycle tyres – continuing a collaboration that began in 2017. This year, the company strengthens its presence in the …

The Bridgestone Potenza Sport EVO with ENLITEN Technology was crowned test winner in renowned magazine sport auto’s 2026 summer tyre test, achieving the highest overall score in both wet and dry conditions.  Bridgestone’s ultra-high-performance …

Bridgestone Corporation (Bridgestone) today announced its motorsports activity plans for 2026. The company will continue to support a wide range of motorsports both in Japan and abroad, from top-tier races to grassroots race events for amateur …

Bridgestone Americas (Bridgestone) announced that Firestone Racing will usher in the 2026 INDYCAR season with Firehawk race tires. These tires demonstrate the power of the company’s sustainability-focused suite of technologies through the …

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has reached a key milestone in its digital tyre development journey with its state-of-the-art driving simulator becoming fully operational.A new step in Bridgestone’s …

Bridgestone, a global leader in tyres and sustainable mobility solutions, is continuing its partnership with game developer and publisher, Milestone, on the latest instalment of its RIDE videogame series. Launching today, RIDE 6 is the most …

Contribute to Enhancing Productivity, Economic Value, and Sustainability in Aviation Operations

Bridgestone Aircraft Tire Europe (BAE), a subsidiary of the Bridgestone Corporation, has received the Gold rating from EcoVadis, the internationally recognized sustainability assessment platform. This marks a major progression since 2023, placing …

Delivering Outstanding Sports Performance, Wet Control and Longevity

Incorporating Racing Tyre Technology to Deliver Superior Dry Grip Performance

Fleet managers can now proactively identify vehicle issues before they happen

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has achieved 23 top-class results in 2025 tyre tests, with the Blizzak 6, Turanza All Season 6 and Potenza Sport each securing top honours from Europe’s key automotive …

Bridgestone has been named joint winter tyre ‘Manufacturer of the Year’ for 2025 by the renowned German publication Auto Bild after its Blizzak 6 premium winter tyre was recognised for its impressive performance, based on evaluations from this …

Delivering the Best Grip in the History of Bridgestone’s BATTLAX Series1, Powered by Technologies Refined Through Years of Elite Motorcycle Racing

The Bridgestone Potenza Sport has taken first place in the EVO’s 2025 Tyre Test, with no fewer than six table-topping performances. Bridgestone’s flagship sports tyre, tested on a BMW 135i xDrive with 302 bhp in the size 235/35 R19, was among …