Archive | Bridgestone EMEA

Bridgestone, in partnership with Kwik Fit, are celebrating their successful debut at Camper Calling Festival, where thousands of campers, families and adventure-seeking motorists connected with both brands over the Bank Holiday weekend. The event …

Over 80% of UK motorists want new drivers to demonstrate basic tyre knowledge when learning to drive and after passing their test according to Bridgestone research, with 57% also calling for graduated driving licences for young drivers.Motorists are …

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, today unveils its latest semi-slick track tyre, the Bridgestone Potenza Race R. The tyre debuts at The Quail, A Motorsports Gathering 2026 alongside the new 2026 …

Bridgestone, in partnership with Kwik Fit, is getting behind the wheel for a fifth successive adventure to the British Motor Show - and is promising one of its most memorable appearances of all.Taking place from 21 to 23 August at Farnborough …

A flagship Bridgestone e-CENTRE has provided a welcome boost for two South London causes after raising almost £1,000 for organisations at the heart of the Wandsworth community.Merityre Southfields has raised £938 through a five-month charity …

Bridgestone’s new Total Cost of Ownership (TCO) platform attracted strong interest at this year’s Road Transport Expo (RTX), as fleet operators visited the stand to see how tailored data insights could support more efficient fleet …

A Bridgestone survey has revealed that a growing number of UK motorists are putting the brakes on electric vehicle (EV) purchases, with more than one in four drivers insisting they have no intention of making the switch.New consumer research[1] …

Bridgestone's commitment to nurturing the next generation of automotive retail talent has gone from strength to strength, with the latest intake gaining invaluable insights into everything from customer service excellence to the future of vehicle …

Heatwaves in summer pose particular challenges not only for drivers but also for vehicles. Hot tarmac, fully loaded cars on holiday journeys, traffic jams and long motorway journeys can put additional strain on tyres. Bridgestone therefore offers …

Commercial fleets seeking significant annual savings are being urged make a journey to Bridgestone at this year's Road Transport Expo (RTX), where the company will unveil a revolutionary price comparison tool for the first time.Exhibiting on stand …

Bridgestone UK has been crowned Tyre Manufacturer of the Year at the 2026 TyreSafe Awards, in recognition of the company's tireless efforts to promote tyre safety and create lasting behavioural change amongst motorists.The prestigious accolade …

Bridgestone is getting into the festival spirit early after teaming up with Kwik Fit to announce a major new partnership with Camper Calling Festival, as the brands look to connect with festivalgoers and families over the August Bank Holiday …

Bridgestone has been selected as the tyre supplier for the new Volkswagen ID. Polo GTI, providing bespoke Potenza Sport tyres for the first fully electric GTI in Volkswagen's history. The vehicle was unveiled at the Nürburgring during the recent …

With petrol prices continuing to put pressure on household budgets, Bridgestone is urging drivers to look beyond the pump and focus on how their vehicle - and particularly its tyres - can make a measurable difference to fuel consumption.Bridgestone …

Bridgestone is moving more with less thanks to a revolutionary new underground mining tyre range designed to thrive in some of the harshest working conditions on earth.The company’s new VMNT, VMDL and VMMS products have been engineered specifically …

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, is the exclusive tyre partner to the new Lamborghini Fenomeno Roadster. In the latest collaboration between Lamborghini and its Official Technical Partner, the …

Bridgestone, a global leader in tyres and sustainable mobility solutions, is expanding its premium agricultural offering to meet the demands of the latest generation of high horsepower tractors. The Bridgestone VT-TRACTOR …

Bridgestone is proud to continue its support of Sporting Bears Motor Club by once again sponsoring their Golden Dream Rides competition, which will help support numerous children’s charities this year.Sporting Bears Dream Rides offer passengers a …

Bridgestone, a global leader in tyres and sustainable mobility solutions, has announced its first-ever motorhome tyre: the new Duravis Camper All Season. Combining cross-season versatility, high load capacity, excellent wear performance and …

In 2026, Bridgestone will once again equip top teams in the FIM[1] Endurance World Championship (EWC) with its premium BATTLAX motorcycle tyres – continuing a collaboration that began in 2017. This year, the company strengthens its presence in …

The Bridgestone Potenza Sport EVO with ENLITEN Technology was crowned test winner in renowned magazine sport auto’s 2026 summer tyre test, achieving the highest overall score in both wet and dry conditions.  Bridgestone’s ultra-high-performance …

Supporting the Passion of Racing from the Ground Up, Driving the Evolution of Motorsports Culture Through Tyres

Bandag has made its biggest statement of intent in recent years after securing Scotland’s largest independent tyre retreader as a new franchise partner.Alba Tyre Management Ltd, based in Kilbirnie near Glasgow, has officially joined the Bandag …

A nationwide survey commissioned by Bridgestone has revealed that UK motorists are showing loyalty to their local garages for reasons far beyond just competitive pricing.The research1, based on the responses of 2,000 drivers, found that while 48% …

Bridgestone, a global leader in tyres and sustainable mobility solutions, is continuing its partnership with game developer and publisher, Milestone, on the latest instalment of its RIDE videogame series. Launching today, RIDE 6 is the most …

Bridgestone has announced an enhanced route to market for its agricultural tyre range across the UK, after entering into a new strategic partnership with Kirkby Tyres.Kirkby Tyres, the award-winning wholesaler, will stock and supply the full …

As millions of motorists return to work following the festive break, Bridgestone is urging drivers to take simple steps to stay in control, with freezing temperatures and snow creating some of the most challenging conditions of the winter so …

Delivering Outstanding Sports Performance, Wet Control and Longevity

Incorporating Racing Tyre Technology to Deliver Superior Dry Grip Performance

Bridgestone, a global leader in premium tyres and sustainable mobility solutions, has achieved 23 top-class results in 2025 tyre tests, with the Blizzak 6, Turanza All Season 6 and Potenza Sport each securing top honours from Europe’s key automotive …